As a business owner, you are likely pushed to the breaking point. With all of the tasks you have to complete to keep your business operating smoothly, social media often takes second place in the other priorities.
When it comes to social media, it’s perfectly OK to take a couple of days off, but if you’re not cautious enough, those few days may snowball into weeks and then months.
If you haven’t improved your social media presence yet, there is still time, and the results will be well worth the effort and work invested. No doubt!
A brand’s exposure on social media platforms and its relationships with its audience is referred to as its social media presence.
There are numerous benefits to fostering your social media presence, including the ability to improve customer service, the ability to communicate with customers and potential customers on a new level, the ability to engage your audience and reach new audiences, and the ability to drive traffic to your website.
Are you having trouble gaining followers?
Are you feeling overwhelmed about what to do with your social media accounts when building a social media presence?
Kevin O. Frank
We have all been in that position. Let us walk you through the chewable tips to increase business social media presence.
How to increase social media presence?
To form direct contact with your audience outside of this marketing platform, the greater your online presence, the more trust you establish with your community. Maintaining a social media presence involves more than just having a profile with content.
Rather, it entails generating content that is specifically suited to the interests and requirements of your target audience. So, what is the best way to boost social media presence through content?
#1: Locate the Platforms that are Right for You
Small companies must be visible on the social media channels that their target customers are utilizing. Choosing the most appropriate social media platforms will be influenced mostly by your target audience, the nature of your business, and which social media platforms are the most popular.
- For instance, Instagram users are mostly between the ages of 25 and 34. Consequently, if that age group represents your ideal client, Instagram will undoubtedly be one of the platforms you prioritize.
- A creative business, such as an interior design firm or a digital marketing agency, may find it beneficial to use Pinterest to promote their products and services to their customers.
- In the case of Facebook, Twitter, and LinkedIn, these platforms are all highly popular, so it comes as no surprise that you should be active on them. However, there are certain exceptions to this rule.
#2: Create Effective and Valuable Content
Building a social media presence requires having useful, informative, and sometimes entertaining content with your followers. It would be best to create a social media schedule loaded with engaging content that will appeal to your target audience and share it.
Things to share on social media include below:
- Rich visuals backed with useful information
- Video content
- Infographics
- Blogs, articles, news
Make use of the power of narrative to your advantage and keep up with the latest trends. You must fill your feed with high-quality content that will attract followers, so develop innovative ways to captivate your audience’s attention.
As more people discover your feed and see what you have been up to, one or two articles will not be enough to convince that new audience to click on the “follow” button on your website.
Kevin O. Frank
#3: Stick to a Social Media Calendar
The biggest companies on social media have one thing in common: they publish regularly.
You’re probably managing numerous social media accounts and attempting to nail down the perfect description and timing. Consider how a content calendar can help because, in that scenario, you will be able to:
- Fine-tune each post for each platform without switching sites.
- Schedule your posts to optimize interaction and avoid posting in real-time.
- Avoid re-posting the same material to maximize engagement and coherence in terms of context.
Do you wonder how to manage all of them to nail building social media presence magically?
No need for magic here. We are here to offer one all-in-all tool to increase social media presence, finding, creating, and sharing content.
Manage all social media platforms in one tool: When you use Circleboom Publish, the ultimate social media management tool, you can create posts for Facebook pages, Facebook groups, Instagram, Twitter, LinkedIn, and even Google My Business from the same dashboard.
And managing social media posts means creating designs for them, finding new content and then, posting and scheduling them.
Find and curate content: With the aid of its amazing Article Curator, Circleboom Publish can assist you in discovering popular material relating to your interest area.
You will specify your areas of interest, and Circleboom Publish will provide you with hundreds of fascinating articles to choose from.
Circleboom Publish allows you to publish immediately to your social media, or you may set a future date for your favorites to be uploaded automatically via Circleboom Publish.
Because you may plan your posts for publication at a later date with Circleboom Publish, you don’t have to be online all of the time if you have a post scheduled on your social media calendar shortly.
In this way, you will feel assured that you have done your homework to increase business social media presence.
Design your post covers and banners:
Designing an attention-grabbing visual is no longer an optional extra. Even on social media networks such as Twitter and Linkedin, where the information supplied as texts seems to be superior, your graphics will influence whether or not people choose to read the text.
In order to support our ultimate social media management tool argument for Circleboom, we are pleased to offer you the Canva design tool that has been incorporated into the dashboard.
Canva, as you may be aware, is a world-class design and editing tool that can be preferred for all social media sites, including Instagram.
Also available is the built-in Canva tool for designing your posts and stock pictures from Unsplash and Giphy gifs that can be customized to your preferences to enhance your social media presence.
After designing your post, you can publish right away or prefer scheduling and check all your to-do list with one tool in hand.
#4: Cross-promote your various social media networks
Every touchpoint with your business, from homepage updates to buttons in your site footer or email signature, should be a single click away from becoming a loyal customer.
If you want to go the additional mile to grow your social media presence, you should consider cross-promoting your accounts.
Your Facebook posts can be shared on LinkedIn or may be turned into articles, and your Instagram posts can be posted to Facebook simultaneously. Why not?
To increase your social media presence, make use of auto-posting features.
With Circleboom Publish, you may choose numerous accounts to which the same information will be automatically posted, or you can unselect some of the company profiles if you believe the content is not appropriate to all.
Getting customization and automation to work together isn’t impossible; in fact, it’s not that tricky!
Kevin O. Frank
#5: Find real people and businesses in your niche and follow
You must follow genuine people, businesses, and accounts to grow your following and increase your visibility. Following an account often results in their following you back.
This strategy applies to all social media platforms; you can search hashtags of your niche, look at Instagram & Facebook suggestions to find similar accounts, or look at the business leaders and pioneering company profiles to see profiles they follow.
Bonus Feature: Identifying like-minded accounts or any other peer accounts in a given topic area might assist you in finding new possible followers if you are interested in a specific subject area.
As a bonus feature, we can introduce you to Circleboom Twitter’s smart search & keyword search tools to boost social media presence on Twitter through a targeted audience.
Regardless of social media platform type, search for actual, high-quality accounts to follow on social media by using keywords and hashtags relating to your field of expertise. Look for individuals related to your sector or who are interested in it on each site and see who your rivals are following on each network.
For Twitter particularly, Circleboom’s quick Hashtag / Keyword Search tool allows you to search tweets for certain keywords.
If you are interested in a certain TT (Trending Topic), you may look for the individuals who are currently tweeting about that topic. Then, you may either follow them or send them a direct message. In addition, you can respond to their tweets or retweets.
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Wrap Up
Always keep in mind that there is no easy, one-size-fits-all approach for improving a company’s social media presence.
Alternatively, the best way to improve and manage social media accounts is to use various techniques, smart social media tools, and strategies that enable a favorable social engagement.
What we have explained are fundamental aspects of a powerful social media presence. Hence, investing in social media presence is a great way to be ahead of the game.
And if you want to try Circleboom Publish and see the results with your own eyes, start trying today!
