Instagram has proved to be a great marketing tool for businesses seeking to build their presence and increase brand awareness since its inception.
Since crossing the 1 billion monthly active users milestone in June 2018, Instagram has kept its user counts private. But according to CNBC's report, based on coming information from some employees, Instagram hit a new milestone of 2 billion monthly active users this fall.
So, Instagram is crucial to boosting your business in today's world. The problematic aspect is figuring out how to make your brand stand out among the crowd. This is where content creation comes into play.
Your audience expects high-quality content with eye-catching graphics. You must first choose what each post should portray, then produce or get relevant photos or videos, and finally write suitable text to accompany them. To attract new people to your profile, you should also choose the ideal hashtags.
With so many things to complete, an Instagram post creator tool may make your life much more straightforward. You'll be on the lookout for new followers all the time, and you'll want to figure out what they like and dislike. You should keep up with post-analytics to determine what worked and didn't.
In this blog, we will introduce you to some of the best Instagram post creators that can help you enhance your content and give you valuable tips to take your content to the next level.
Zeynep Morelli
What is an Instagram post creator?
Since Instagram is a visual platform, quality content is the key to gaining Instagram followers. Consider the brands you follow on your personal social media page.
You probably don't waste your time on Instagram profiles with unclear images, no descriptions, and no Instagram stories. Instead, you're probably following companies that consistently deliver high-quality content that inspire, educate, or enlighten you.
According to Adam Enfroy, for 23.7 percent of content marketers, the most challenging obstacle is design and visual content.
Even if you are a professional graphic designer, content creation requires a lot of time and energy. An Instagram post creator offers you ready-to-use templates, color themes, and many other graphic features to design your content like a pro and build a consistent content marketing strategy.
And according to the digital marketing consultant and Instagram expert Scarlet Vincent, firms with a content marketing strategy have up to six times greater conversion rates than those without.
What makes a great Instagram post creator?
To assess each Instagram post maker, consider the general simplicity of use and professional services of each app, as well as the following criteria that each app must satisfy.
Easy-to-use: In the right hands, tools like Photoshop and Illustrator are fantastic, but in the wrong hands, they're useless. People with a design background are rarely in charge of social media; therefore, any app must appeal to the general public. This doesn't mean there won't be a learning curve, but it should be easy to learn without spending hours.
Well suited for Instagram marketing: Again, Photoshop and Illustrator are fantastic tools, but for most people attempting to make graphics for Instagram, they are just too sophisticated. Instead of providing every possible feature, you should be looking for non-complicated tools that ease the process of creating high-quality content.
Provide rich assets: Once you Google it, you may quickly find Instagram templates; however, many of them are pretty bad. You can't just put some dull graphics on an image that symbolizes your company, and you can't keep using the same social media post design over and over again. Applications with assets that would help you professionally promote yourself or your firm would be the best.
Zeynep Morelli
4 Top Instagram post creators to give a try!
By considering the criteria we have mentioned above, we have created a list of the best Instagram post creators available for you.
#1 Circleboom Publish
Circleboom Publish is a multi-use social media management tool that can help you schedule your post for a future date, find relevant content in your industry, link your favorite RSS feeds to your accounts and organize your social media post calendar for nearly all social media platforms.
Circleboom Publish also offers its users a built-in version of the Canva Instagram post creator tool so that you can design, post, and schedule your content on a single dashboard.
Circleboom Publish's Canva extension is a free template-based design app within the dashboard. It's also powerful and easy to use. With Circleboom's Instagram post creation features, you can access hundreds of thousands of templates, graphics, and images.
When you first start using Circleboom Publish, you'll see a lot of options for everything from banners to Instagram posts. It's a lot to take in, but there's an outstanding search feature built right in.
Drag-and-drop design, several pre-configured layouts, typefaces, and a variety of example pictures and artwork are all included.
Circleboom Publish is an excellent tool for cropping, enhancing, straightening, and editing visuals. It enables you to effortlessly add text to images and generate thought or speech boxes.
Circleboom Publish also has many other built-in Instagram post creation facilities like Unsplash and Giphy.
While you can curate quality photos through Unsplash limitless photo-cloud,
You can mine for the latest Gifs through Giphy.
Circleboom allows you to share and work with others, useful if you need a second opinion on your design.
Using multiple social media tools for different steps can get much more complicated. You need to open additional tabs, and it is easy to get lost in between. With Circleboom Publish, you can manage the process, starting from designing to schedule on a single intuitive dashboard.
Zeynep Morelli
#2 Adobe Creative Cloud Express (CC Express)
Adobe is the most well-known brand in graphic design, so it's not a surprise that they offer an Instagram post maker. Adobe Creative Cloud Express isn't as famous as Photoshop or Illustrator, but it's better for most individuals who want to make graphics to publish on social media.
In terms of templates, CC Express continues to lag behind Canva. There are fewer options, and the search isn't quite as efficient.
There are still many awesome free templates available, but finding the ideal one is more complicated, and you're more likely to spend more time customizing to find the perfect match.
Basic features and 2GB of cloud storage are free; premium features with 100GB of cloud storage, start at $9.99 per month.
#3 Desygner
If you don't want to use templates (although there are dozens to choose from) of an Instagram post creator, Desygner's extra features like a free-drawing pen tool and the option to import from PDF, PSD, and SVG files allow you a lot more creative flexibility.
You may upload and keep your brand assets for usage in any design, even on the free plan, which is one of Desygner's most significant advantages.
Having everything ready to go in Desygner might save you a considerable amount of time if you develop many new designs weekly. It means you can choose a template and get all the colors and images you need for your project ready in seconds.
Desygner features an entirely free subscription tier. It starts at $9.95/month if you want additional templates and assets and capabilities like storing your own designs as templates.
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#4 Snappa
Snappa is the only Instagram post maker tool that offers the same templates, graphics, and other design assets for free as the paid subscription plan. The drawback is that you can only download three designs every month.
Even though Snappa offers fantastic templates, they aren't as well-themed as some other alternatives, and there isn't an easy method to browse among them. You should think of the defaults as a starting point from which you can tweak and develop, rather than something ready-made to which you can just add a photo and change the phrases.
Snappa is free for three downloads or shares per month; the paid Snappa Pro subscription is $15 per month and includes unlimited downloads and shares.
Zeynep Morelli
Wrapping Up
If you want a robust social media presence, you need to be accessible on many social media platforms. As the fourth most popular social media platform, Instagram is where visuals become more important.
You might feel a little bit overwhelmed that graphics are critical if you are not a graphic designer. But, don't worry, you don't need to be an expert in designing high-quality content. Many Instagram post creator tools can help you enhance your content.
If you feel like you are using many different apps for each social media management task, we suggest you check out Circleboom Publish, which can help you manage your accounts from designing to scheduling through a single dashboard.
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