Posting Shorts on YouTube is a fantastic way to grow your channel quickly (especially if you're monetizing your YouTube channel), but only if you know how to get more views on YouTube Shorts.
Within the competitive landscape of content creators, getting more views on your YouTube Shorts can be a huge challenge. But with the right strategies and a bit of creativity, you can skyrocket your view count.
Let's see the things you can do to get more views on your YouTube Shorts, and how the YouTube Shorts scheduler of Circleboom Publish can help you along the way.
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Understanding the algorithm to get more views on YouTube Shorts
The first step to success is understanding the algorithm. Yes, it's not a straightforward formula, but there definitely are factors that you should watch out for.
YouTube Shorts prioritize content that:
- Captures attention quickly: The first few seconds are crucial. Grab viewers with a strong hook or visual element. Because that's mostly when they decide whether or not to keep watching your video. And the longer viewers stay on your Shorts, the higher your rankings will become.
- Engages viewers: Encourage comments, likes, and shares. The more interaction, the higher your Short will rank.
- Is relevant to the user: Use relevant keywords and hashtags to ensure your Shorts reach the right audience. If you can find people who are already interested in the topics you're creating content on, then it's more likely that your videos will get more views.
Taking a look at what the algorithm demands, one can say that getting more views on YouTube Shorts comes down to these three things:
- Being found / discovered on YouTube (or maybe on other channels, who knows)
- Keeping users watching the video once they stumble upon that (at least until some point if not until the end)
- Making the viewers engage with your video both to keep them and the others coming back for more
Now let's dive deeper.
1- Get found more to get more views on your YouTube Shorts
As stated above, it’s not just about creating great content—it’s about making sure that content is discoverable.
And for that, here's what you can do:
Use the right hashtags
- Include #shorts: Always use the #Shorts hashtag in your title or description. This helps YouTube categorize your video and promote it in the Shorts feed.
- Leverage trending hashtags: Research trending hashtags related to your content. Incorporating these can increase the chances of your Shorts being discovered by a wider audience.
- Create niche hashtags: Develop your own niche-specific hashtags that can help your content stand out within a particular community. A hashtag generator tool may help you a lot with this. Plus, here's an article for some inspiration on that:
Craft SEO-friendly titles and descriptions
- Incorporate key phrases: Use search terms that are likely being searched by your audience in your title and description. This helps your content rank higher in search results. You can either use a third party SEO tool or leverage Google Trends to find such phrases. For instance, incorporating popular phrases like American Bag Suppliers can significantly enhance visibility, drawing the right audience to your content and boosting its relevance in competitive search landscapes.
- Keep it concise and compelling: Your title should be short, catchy, and descriptive. Avoid clickbait, but make sure the title piques curiosity. An AI-powered caption generator may help you with that.
- Add relevant keywords: In your description, include related keywords naturally to help YouTube’s algorithm understand what your video is about.
Cross-promote on other social media platforms
Elevate the good ol' cross-posting to share your YouTube Shorts on platforms like Instagram, Twitter, Facebook, and Tiktok. Each platform has a different audience, and cross-promotion can drive traffic from one to the other.
This way, you may enjoy increased views on your YouTube Shorts as well as your content on other platforms. And if you ever ask how to get more views on other platforms, let's say, Instagram, here's your answer:
Manage multiple social media accounts with Circleboom Publish
2- Make the most of those more views on YouTube Shorts: Keep users watching
When it comes to YouTube Shorts, the first few seconds are everything. Viewers decide almost instantly whether they’ll keep watching or swipe away, so you need to hook them right from the start.
- Start with a bang: Use a surprising statement, a question, or a visually striking image to immediately grab attention. Think about what would make someone stop scrolling.
- Pace your content: Rapid, well-timed cuts can maintain energy and keep viewers engaged. Avoid long pauses or slow build-ups.
- Show value immediately: If you’re providing tips or information, give a teaser of what viewers will gain by sticking around.
- Keep it short and sweet: Remember, Shorts are meant to be quick and to the point. So, make it easily consumable for an average user.
Enhance production quality
Even though Shorts are typically quick and easy to produce, enhancing your production quality can keep users watching your videos:
- Invest in good equipment: Good lighting and a decent camera can make a big difference in the overall quality of your Shorts. Clear, high-quality visuals are more likely to catch viewers’ attention.
- Professional editing techniques: Use professional editing techniques like jump cuts, transitions, and sound effects to make your Shorts more dynamic and engaging. High-quality editing can elevate even the simplest content.
3- Get more views on YouTube Shorts with these engagement boosters
As another point stated at the very beginning, engagement is a critical factor that YouTube considers when deciding whether to promote your Shorts to a broader audience.
Encourage viewer interaction
- Ask questions: End your Shorts with a question to encourage comments. This can boost engagement and signal to YouTube that your content is valuable.
- Call to action: Remind viewers to like, comment, and subscribe. While it might seem simple, these actions help your Shorts gain momentum.
Create content that sparks conversation
- Controversial or debatable topics: Sometimes, content that stirs debate can drive higher engagement. Be mindful, though—keep it respectful and relevant to your niche.
- Respond to comments: Engage with your audience by replying to comments. This interaction not only builds community but also increases your content’s visibility.
Bonus tips to get more views on Youtube Shorts
There are a lot more other things to do to get more views on YouTube Shorts. Here are a few of them:
Optimize Your Upload Time
- Post when your audience is active: Use YouTube Analytics to determine when your audience is most active. Posting during peak times can increase the chances of your Shorts being seen and shared.
- Experiment with different times: If you’re unsure of the best time to post, experiment with different upload times and track the results.
Utilize Playlists
- Create a Shorts playlist: Group your Shorts into a playlist. This makes it easier for viewers to binge-watch your content, increasing your total views.
- Feature playlists on your channel page: Highlight your Shorts playlists on your channel’s main page to drive more traffic to them.
Collaborate with other creators
- Partner with influencers: Collaborations with influencers or creators in your niche can introduce your Shorts to new audiences. A shout-out or a co-created Short can significantly boost your views.
- Guest appearances: Feature in another creator’s Short or have them appear in yours. This can attract their audience to your channel, increasing your exposure.
Analyze and Replicate What Works
- Study successful Shorts: Look at what’s working for top creators in your niche. Analyze their titles, thumbnails, pacing, and content style. Use these insights to refine your own approach.
- Test and learn: Don’t be afraid to experiment with different formats, topics, and styles. Track which Shorts perform best and use that data to guide future content creation.
Leverage Trends and Popular Content
- Participate in trending challenges: Look out for trending challenges on YouTube or other platforms like TikTok. By creating your own version of these challenges, you can tap into a larger audience that’s already interested in the trend.
- Use popular music tracks: Music plays a huge role in YouTube Shorts. Use trending music tracks in your videos—these are more likely to be promoted by YouTube since they are already popular among viewers.
Conclusion
Getting more views on YouTube Shorts takes a mix of creativity, strategy, and persistence. By following these tips, you can increase your chances of success.
Remember, YouTube is a dynamic platform, so continue experimenting, learning, and adapting your content to stay ahead of the curve. With the right approach, your YouTube Shorts can reach new heights and bring in the views you’re aiming for.
And with the right tool by your side, like Circleboom Publish, you can make the most of your YouTube Shorts views!
P.S. Here are some of the related articles that may interest you: