If you want to run a successful online business and communicate with potential clients, you'll need a solid social media plan. Unfortunately, using social media can be difficult due to the many platforms, tools, and approaches accessible. It's not always that simple to figure out how to successfully create your content and share it across networks.
Because there are too many variables.
- What to post on your different social media platforms each time?
- When to do it?
- Should you follow the trends and challenges over social media, but which one of them?
- Should you tailor your content for different social media mediums? Even so, how to do it while you are rushing to post even one piece of content?
Here comes the concept of cross-posting; we will get to that in secs!
In this scenario, mostly cross-posting content on social media allures people by sharing the same piece of content to all of your social channels simultaneously, even automating this process and saving time and effort.
What is cross-posting (on social media)?
The task of creating content and sharing it across several social media sites is known as cross-posting. For instance, you may publish a blog article and then share it on social media sites such as LinkedIn, Facebook, Tumblr, Twitter, and Google My Business.
This method can be utilized with social media schedulers to great advantage. It's simple, convenient, and doesn't involve much creativity, making it ideal for small businesses, solo entrepreneurs, and individuals who don't have a lot of money to spend on social media.
But does it work every time?
Why is it not always okay to cross-post on social media?
We recommend that you pay attention to content personalization because the quality may suffer even if you make your job easier. Followers – by the means, potential prospects, are likely to get the impression that your account is automated if they see your content being shared on hundreds of other social media platforms.
- Cross-posting on social media might lead to the perception that your brand lacks personality and effort and that your employees do not care about their customers.
- In addition, posting irrelevant content can attract negative attention and increase nasty comments.
- Finally, those who follow you on several accounts can see that you are taking the easy way out and are unconcerned about others' thoughts.
When you open your LinkedIn during the daytime, is the post you would expect to see identical to Youtube or Instagram when you scroll down after work?
What is your motive when using different social media accounts?
Most likely, you use it for different purposes; it is not only about networking, but also not only about posting your life. Sometimes you need them to entertain yourself and sometimes inform yourself.
There are social codes assigned to each social media in your life and the formation of your user behavior; hence, posting every content to all social media profiles every time will not work.
On the contrary, off-topic or out-of-context posts can reduce engagement or lead followers to unfollow you. (How would you feel seeing a quite trendy video on LinkedIn? It does not fit, right? Every platform has its own vibes – or similar vibes).
But don't worry; some specific contents work for both Facebook and Instagram, and you can use several tools to ease this content development process.
Understanding Language of Social Media Platforms
Each social media platform and its audience have their own language that you should learn. Before you begin cross-posting on social media and choosing the easiest way, you must first understand how each social network works, as well as its distinct capabilities and functions.
You will need to find this out to figure out how to optimize each post for each network and/or how to make each post work on its own.
For instance, if you're creating a fun behind-the-scenes post of your team's getting prepared for an event or product release, it might not make sense to publish it on your company's LinkedIn profile - but it could be great content for Instagram or even your brand's Instagram Story.
Creating Content That Is Unique To Each Network
You will want to optimize the stuff you're cross-posting for each specific network once you've become familiar with how these mediums work.
You can easily customize each unique post to conform to the network to which you're posting. To accomplish so, you can combine your creative abilities and those network-specific tools to make your content more exciting and demonstrate to your audience that you know what you're doing.
- You need to change image sizes by default because different social media platforms have various image sizes by default.
- You can shorten a caption for Instagram while you can explain in a paragraph what you are doing when posting on LinkedIn.
- You can look at the best time to post on social media channels for using their peak times for engagement.
- You can also look at hashtag guides for different social media platforms.
Let's start with Facebook and Instagram!
For example, while posting new information or article, you can share key stats in a paragraph on LinkedIn and add the link to the article. But if you want to share this critical information on Instagram, go visual, create a graph telling everything – not too complex-and then share the bit.ly link with an exciting short caption!
In this step, you can customize your Facebook post for sizing and other matters. Social media management tools like Circleboom Publish will help you in this process.
Circleboom Publish offers you correct social media sizes to start your visuals. You can use the built-in Canva tool to customize the same content with different visuals or revise with small retouches – maybe stickers, different graphic elements.
Regarding publishing time on different platforms, you can schedule the same or similar posts with customized captions for different times individually.
1. To recap, benefit from correct sizing guidelines and select your platform size.
2. Create your own design with Canva without leaving the page, get a stock photo from Unsplash or upload an image from your device.
3 Schedule each post for specific times – LinkedIn works on workdays and work hours while Instagram works after work hours.
Can you cross-post from Facebook to Instagram?
Yes, you can accomplish that with a single tap.
You don't need to log in again if you've already logged in and linked your Instagram account. Simply select the post to Instagram option to cross-post from Facebook to Instagram. And now, your Facebook image postings will be shared on Instagram at the same time.
How to cross-post from Facebook page to Instagram?
If you haven't already, connect your Instagram and Facebook accounts. Select the "Settings" box in the left-hand menu on the Facebook page you run. Select "Instagram" from the drop-down menu.
Choose "Connect to Instagram" from the drop-down menu. You'll be prompted to sign into Instagram in a new window.
And that's it!
How to cross-post from Facebook to Twitter?
Go to http://www.facebook.com/twitter for more details. To link your profile to Twitter, click the green Link My Profile to the Twitter icon. You can link several Facebook pages to your Twitter account by filling in the appropriate fields with your username and password.
After that, you will be taken back to Facebook, where your account connection will be verified. You should check here to see which Facebook features — such as status updates, photos, links, and videos — will be shared on Twitter.
Decide on what to cross-post from Facebook to Twitter here carefully. Yet, you can unlink the account from the same link above when needed.
Bonus Tip: Using promoted posts on cross platforms rather than cross-posting on social media
You can employ cross-promotion instead of cross-posting if you are worried about the negative effects of cross-posting. Cross-promotion involves posting a single piece of content to one or more social media networks with paid advertisement features.
If an Instagram story works for getting referrals via links, editing the same post for Story format and promoting it can work better than basically copy and pasting your LinkedIn post for Instagram feed.
Yet, it is still important to personalize your message to each social platform's audience, change your wording, and promote ad visuals.
These methods will help you get even more active with your social media cross-posting and sidestep the seemingly time-saving trap of automating your social media content generation job as cross-posting from Facebook to Instagram.
Use social media management solutions to assist you in automating the process and reduce the amount of time you spend on it. You can use all of the time you save to create intelligent, impactful, and high-quality content that engages your audience and makes cross-posting valuable.
Do you want to know more?
Learn how Circleboom Publish can help you get the most out of your social media posts!