Social media marketing is becoming complicated each day with the increasing number of social media platforms and their new features. Businesses invest a lot of time, effort, human capital, and money to manage their social media presence.
For a decent social media marketing strategy, businesses need to keep up with the market needs with consumer insights, manage multiple social media accounts with a holistic perspective, create a social media calendar with high-quality content, monitor and assess their performance with proper analytics.
Thankfully, many social media marketing tools can help social media managers through this effortful journey. But it is always important to keep in mind that every business has unique needs; therefore, different social media marketing tools.
So, in this article, we aim to do our best to guide you in finding the best social media marketing tools that can answer your unique needs.
25 Social Media Marketing Tools for a Big 2023!
We understand that you have a lot on your plate, from content creation to scheduling, analysis, and reporting. It won't be a surprise if you're feeling puzzled and overwhelmed. Some well-designed social media tools for business can help you overcome some of your burdens.
While going through our social media marketing tools list, we suggest you be aware of your own unique needs. Sometimes we think that the most comprehensive option is the best, but this is genuinely misguiding.
#1 Circleboom Publish
If you manage multiple social media accounts on different platforms, Circleboom Publish is one of the best-in-class social media marketing tools for you.
With Circleboom Publish, you can manage your Twitter, Facebook, Instagram, LinkedIn, Google My Business (and Pinterest soon) accounts through a single intuitive dashboard.
With Circleboom Publish, you can schedule your posts for multiple social media platforms, create post queues, find relevant and high-quality content with its article curator and link your favorite RSS feeds to social media accounts.
Additionally, Circleboom Publish offers you a built-in version of the popular designing tools, Unsplash, GIPHY, and Canva. So, you don't even need to leave the Circleboom Publish dashboard and get lost in many tabs while creating and posting your content.
Circleboom Publish provides many features for a reasonable price, and you have an option to pay for the features you need, not for the unnecessary ones included in the basic plan.
One of the most comprehensive social media tools for business is Hootsuite. Hootsuite has a social media auto-scheduler feature, and it also helps businesses keep track of their KPIs and run paid ads on various social media platforms.
You may also utilize Hootsuite Insights, powered by Brandwatch, to track real-time audience insights about your brand's perception. However, the interface is not very user-friendly. You need to spare some time to learn and adapt to the platform.
The subscription choices start at €19; however, if you operate in a team, you should consider alternative subscription options because this one is limited to one user. And if you would like to use Hootsuite for teamwork, it will come overpriced and not worth it.
#3 Circleboom Twitter
Besides Circleboom Publish, an intuitive social media auto scheduler, and more, they also offer another social media marketing tool dedicated to Twitter.
Circleboom Twitter is a comprehensive Twitter management tool that can help you get insights about your audience, monitor your performance with daily analytics, and effectively manage your Twitter presence.
Besides the other Twitter management tools, Circleboom Twitter supports its users with unique User Habits and Best Time to Tweet graphs that let you know your audience better and address at the most optimum periods.
If Twitter is highly important for your business, Circleboom can help you manage your personal account or your clients' accounts more professionally.
#4 Sprout Social
Sprout Social is a comprehensive social media marketing tool that includes posting, collaboration, and analytics features.
Especially if you work as a team in social media management, Sprout Social can be the answer for you as it provides you tools to organize and assign tasks to your team members.
For some types of businesses, customer support through social media is essential. If this is a defining criterion for you in social media marketing tools, Sprout Social can be beneficial for you with its single-stream inbox feature.
This feature helps you manage all your social media account's inboxes in one place and offers you categorization and filtering tools to get organized.
But the downside is Sprout Social is comparatively expensive as the standard subscription offer starts from $99/month.
Falcon.io is a platform for managing social media marketing and customer experience. Social listening, engagement, publishing, analytics, and consumer data management are just a few of the features.
Marketers may utilize this platform to generate more personalized brand experiences based on more specific consumer profiles.
You may also collaborate with your team while managing duties and tasks on the platform.
The yearly membership plan of Falcon.io starts at $108 per month, with a free trial available upon request.
AgoraPulse is another popular social media tool for businesses with a simple user interface for scheduling, interacting, reporting, monitoring, and collaborating.
If interaction with your audience is a top concern for you, AgoraPulse provides a unified social inbox where you can manage all of your messages, comments, and reviews from a single dashboard.
Agora Pulse is also one of the most popular social media marketing tools you wouldn't miss in 2021!
With user behavior data, you can also track the performance of your content, spot market trends, and obtain content recommendations.
If you manage a team, you may keep track of each team member's reaction time to ensure that all interactions are addressed quickly.
But all these features come with a price. Their paid subscriptions start from $99/month. If you decide to follow the annual plan, you can benefit from a 20% discount.
StoryChief is one of the social media marketing tools that offer you a single dashboard to follow all your marketing operations. Especially if you work as a team, it can simplify your workflow by setting up approval processes before publishing any content.
StoryChief also offers cooperation tools and editorial briefs to manage marketing campaigns and modify them in real-time. Besides creating SEO content campaigns, you can distribute content to CMS with one click.
Unfortunately, StoryChief is relatively pricy. Their paid subscription plans start at #109/month if paid annually.
#8 HubSpot Marketing Hub
You can easily manage your email marketing, forms, phones, and landing sites on the easy-to-use dashboard of HubSpot Marketing Hub.
Differing from social media scheduling tools, HubSpot Marketing Hub mainly focuses on the marketing features. With Marketing Hub, you can immediately connect with your website visitors who fill out a pop-up form with automatic emails.
They also offer 24/7 customer support via email and chat, which can be highly beneficial for new users.
The starter subscription tier starts from $45 per month if paid annually.
If you are in search of social media scheduling tools, Meetedgar can be an option for you. Their plans are specially designed for entrepreneurs, small businesses, and side hustlers.
You can use this social media auto scheduler for Facebook pages, Facebook groups, Instagram feed & stories, Twitter, Pinterest, LinkedIn & LinkedIn Company Pages.
It is possible to create a content library and organize it by category so that you can control what kinds of content are posted and when.
Their first paid subscription is $19 per month, but it is limited to 3 social media accounts and 10 weekly automation, which can be inadequate. The following subscription offer costs $49 per month, which is a bit pricy for a social media auto scheduler.
If you work as a team, Kontentino can be one of the handy social media marketing tools that can help you to ease your burden about workflow management. You can organize your team's workflow with content approval, tagging, and commenting features.
So, basically, you may customize your workflow to streamline your team's day-to-day work.
Kontentino's target audience is generally agencies, as they have complex workflows. So, the price can be a little high for individual businesses as the monthly paid subscriptions start at $53.
Buffer is one of the famous social media automation tools with its scheduling features. You can schedule your Facebook, Instagram, LinkedIn, Twitter, and Pinterest posts and use their image creator, Pablo, to create social media content.
On the other hand, Buffer's price is quite salty for small-scale SMBs and local businesses looking to boost their social media presence.
Buffer's basic plan is restricted to one social media channel. So, if you want to manage multiple social media accounts, you need to pay an additional fee for each channel.
Also, there are several price tiers for Analytics and Social Inbox. You will need to acquire subscriptions to these applications to have a complete and satisfactory social media automation tool.
Furthermore, newcomers may find their user dashboards challenging to work with and complicated.
Just like many social media marketing tools, eClincher lets you schedule your posts for a future date, reply to your messages and track your performance on social media platforms.
You can also create a library for your visuals on eClincher to make the publishing process much easier. You can also search for social media influencers that can be beneficial for your marketing activities.
Their paid subscription offers start from $49 per month.
Loomly makes the process of generating and distributing social media content easier. It enables you to review and approve projects while also keeping track of your team's workflow.
It guides you through publishing content and allows you to create posts and advertisements from scratch.
So, Loomy is one of the simple-to-learn social media marketing tools that cover the combo of collaboration and publishing.
The most affordable subscription offer starts from $25/month and gives two users ten social media channels access.
Sendible's user-friendly interface can let you interact with your consumers, manage your brand, and track your outcomes more quickly.
You may link to Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, and other social media sites. Unlike many other social media marketing tools, you can also publish directly to WordPress, Blogger, or Tumblr with Sendible's advanced plan.
Sendible is also one of the trending social media scheduling tools, as it allows you to schedule your content on an interactive calendar.
Sendible also assists you in keeping track of your progress and obtaining a comprehensive market study. You have the option of using pre-designed report templates or designing your report using over 250 components.
Their paid subscriptions start at $29 per month for one user, six social media accounts, and one-click reports.
If your business is solely active on Instagram and Pinterest, Tailwind can fulfill your expectations from social media marketing tools.
Besides their designing tools to create high-quality content, Tailwind can automatically publish your content for you, and you can monitor them on a single, filterable calendar. You can also benefit from their hashtag finder to boost your posts with relevant hashtags.
However, Tailwind is only limited to two social media platforms that can be less handy when managing multiple social media accounts.
Later is mainly known as social media auto-scheduler for Instagram, but you can also manage your Facebook, Twitter, and Pinterest accounts with it.
You can create a shoppable IG feed and add several links to a single post. Later also offers a feature called Linkin.bio that can turn your Instagram feed into a shoppable and clickable website for your audience.
But the downside is, even though Later supports Facebook, Twitter, and Pinterest, they are missing many major social media platforms.
Crowdfire can help you manage multiple social media accounts in one place and schedule your content for a future date and time.
If you want to get inspired and find interesting content for your social media accounts, Crowdfire is one of the known social media marketing tools that come with the discover article feature.
Their paid plans start from $ 7.48/month, but it is limited to only five social media accounts, and it doesn't allow you to bulk schedule posts or schedule with calendar view. The paid plan (premium subscription) is $37.48/monthly if you want to benefit from these features.
If you search for social media automation tools, Skedsocial can be an option for you.
Although they mostly emphasize Instagram as their targeted platform, you can manage and schedule posts for Google My Business, Linkedin, Twitter, and Facebook as well.
The cheapest option is the fundamentals plan, which starts at $25 and covers all social media automation channels up to 10 platforms. But this subscription tier lacks collaboration features.
SocialPilot is a user-friendly, easy-to-use social media automation tool designed specifically for small businesses. It's a straightforward analytical tool that lets you schedule content in bulk.
SocialPilot also offers its users a social inbox for managing Facebook Page comments and messages. You can also assign different roles to your team members as Admin, Manager, or Content Creator.
Their paid subscriptions start at $25.50 per month for an annual membership.
Oktopost is a business-to-business social media marketing tool that is relatively new in the market. It can help companies to design and execute effective social media campaigns for their B2B customers.
Oktopost can also be used as a social media auto scheduler tool and analytics tool with monitoring and measuring features.
The downside is their pricing options are not available on their website. You can get more information about their subscription fees once you request a one-to-one demo.
CoSchedule mainly offers two different features; one of them is called Marketing Calendar, which is basically a social media auto scheduler. The other one is Marketing Suite, which helps you coordinate collaboration, projects, and marketing campaigns.
Its dashboard is a lot similar to Trello. You can drag and drop assignment tags, create objectives, and schedule posts, exactly like cards on Trello. This feature surely helps you to monitor the workflow in your team.
Their paid subscriptions start from $29 per month if paid annually. But unfortunately, this subscription tier only includes the Marketing Calendar feature; so, it is a bit expensive for only a social media auto scheduler feature.
Sprinklr is a social media marketing tool that includes management features and a social media auto scheduler tool.
Its base plan provides social scheduling and reporting, but you may upgrade to more advanced plans to access social advertising analytics.
The drawback is, if you are interested in using Sprinklr as one of your social media marketing tools, you need to contact the Sprinklr team to learn about their subscription plans. In most cases, this special quotation is a hint about their high prices.
If Google+ management is one of your crucial social media marketing tools, Friends+Me can be an appealing option.
Even though it primarily focuses on Google+, it can also be used as a social media auto scheduler for other platforms except for Instagram. Yes, we hear you, that is a big drawback.
But if your focus is mostly on Google+, Friends+Me comes with many advantages for this platform. You can schedule posts on Google+ profiles, communities, collections, pages, and GSuite Google+.
Also, you can automate the process of re-posting your Google+ posts to other social media platforms.
Their paid subscriptions start from $7.5 per month if paid annually, but it has some limitations, so you should better check the features that come with the subscription offers.
Mention is one of the known social media marketing tools for social listening. You can monitor the mentions of your brand and products with this tool. Mention also helps you to keep track of your competitors' mentions in real-time.
With Mention, it is also possible to engage in conversations with your audience. You can monitor and respond to social media mentions and comments on Mention's dashboard without leaving the platform.
If influencer strategy is an important part of your marketing plan, you can also use Mention to find relevant influencers for your business.
For entrepreneurs and individuals, they recommend their Solo subscription, which is $29 per month which is limited to one user and five social accounts.
If monitoring your social media advertising is your prior need from social media marketing tools, we suggest you check out AdEspresso.
With AdEspresso, you can get real-time analysis of your Instagram, Facebook, and Google ads. You can say goodbye to the trial-and-error strategy as AdEspresso helps determine how your campaign is performing in terms of your audience expectations.
You can design and manage advertisements for all three platforms in one spot, then track which ones are working while your campaign is running. You can try various photos, headlines, ad content, and other elements until you discover the ideal mix.
The starter subscription starts from $49 per month if billed annually. But the drawback is this subscription offer comes with a spending limit of $1000 per month. If your monthly advertisement budget is higher than this, you should evaluate other subscription offers.
Social media marketing tools come with many unique advantages and disadvantages. Some position themselves as social media auto scheduler tools to manage multiple social media accounts or monitoring and social listening tools, while others are more oriented to analytics.
To find the best match for you, you can prioritize your expectations from social media marketing tools and allocate a budget for your needs.
If you have come this far, you might realize that all social media marketing tools offer different features and conveniences. You need to evaluate all of them regarding their services, features, subscription fees, and interfaces.
All in all, we have picked Circleboom Publish as our winner of the day for various reasons. First of all, Circleboom Publish offers an intuitive dashboard that doesn't require a learning time for newcomers. As one of the goals of social media marketing tools is to help you save time and effort, providing a user-friendly interface is important.
Secondly, as you have read, many social media marketing tools are limited to a couple of social media platforms. On the other hand, With Circleboom Publish, you can manage multiple social media accounts on a single dashboard for Facebook, Instagram, Twitter, LinkedIn, Google My Business, and Pinterest.
Further, Circleboom Publish is not only a social media auto-scheduler tool. With its Content Curator, you can find inspiring and engaging content relevant to your interest areas and link your favorite RSS feeds to your social media accounts.
We loved the idea of providing a built-in version of the famous designing tool, Canva, on Circleboom Publish's dashboard. There is no doubt that social media content creation is an essential part of social media management; so, it can be highly effective for social media managers to enhance their content without even leaving the dashboard.