Since it launched to the public in February 2024, Bluesky has been a huge talking point across the web, and it is showing no signs of slowing down.
The platform has brought together over 32 million users as curious social media fans gather to see what all the fuss is about. In fact, as of December 2024, the platform boasted an increase of 10.5 million users in comparison to just two months prior – an incredible growth that meant we simply couldn’t resist trying it out for ourselves.
In this article, we tell you all there is to know about Bluesky and what exactly makes it different from other social media platforms.
We’ll also discuss what opportunities are available for businesses and whether it is worth getting involved.
Arif Akdogan
What is Bluesky?
Bluesky is a social media platform designed to give users more control over how they use it. Unlike other social media channels, Bluesky is a decentralized platform, meaning that users can manage their data independently rather than having it hosted by the company itself.
The flexibility of decentralization allows users to choose the server on which their data is handled.
This opens up the options for storing data and moderating content – a unique opportunity that is not available through any of the traditional social media platforms we all use on a regular basis.
Choosing their own server is by no means something that all users have to worry about, but it is an option if it is desired.
Apart from the decentralization aspect, many people compare the Bluesky platform to X (previously Twitter). Since it was created by a team of former Twitter engineers and was funded by Twitter, the interface has many overlaps and feels like familiar territory for users.
Bluesky vs. X
Back in 2019, Bluesky was created as a research project. This was led by the co-founder of Twitter, Jack Dorsey, and eventually took off as an independent platform. Since then, Jack Dorsey has stepped down from the board and the social media channel is managed without him.
The most notable difference between Bluesky and X is the fact that users can choose a server based on how it shares and moderates content.
Whereas X manages all users through a centralized server, Bluesky is made up of a network of independent servers that all interact with each other. With different rules for users on different servers, the browsing experience can vary drastically from person to person.
From a usability perspective, Bluesky works like X in many ways. The main feed on Bluesky very closely resembles the feed we are used to on X, allowing for snippets of up to 300 characters to be posted onto a microblogging feed. Users can choose to follow the accounts that interest them and see the latest content from these pages in one place.
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One of the more recent additions is a DM feature that allows users to privately message each other, although group messaging is not yet available, like on X.
What Makes Bluesky Different?
Even if Bluesky may initially seem like a carbon copy of X, once you get stuck in, it is clear that it has several features that make it unique in comparison to other social media channels.
User Moderation
The decentralized platform means Bluesky does not have full control over moderation rules – each server has its own. Users have the choice to switch to a server that suits their browsing style, opting for the level of moderation they prefer.
Hashtags on Bluesky
Bluesky supports hashtags, allowing users to categorize content and improve discoverability. Unlike other platforms, hashtags on Bluesky function more like searchable tags, helping users find relevant discussions and engage with specific topics.
Businesses and creators can use hashtags strategically to increase reach, making their posts easier to find within Bluesky’s custom feeds.
Arif Akdogan
Feed Customization
Instead of using algorithms that display content based on how a user typically interacts with different content, Bluesky uses custom feeds that have been built by the community. Users can choose to sign up for feeds that align with their hobbies and interests, dipping between each to find the content they want at the time.
Advert-Free
As of now, Bluesky does not monetize the network and it is completely free to users. This means there are no ads on the platform, so people can browse without disruption. Rumors mention paid subscriptions being implemented, but this has not yet been confirmed.
Custom Domains
The decentralized framework means that accounts can be created without having to use a centralized domain identity. When signing up, users have the option to create personalized handles by linking their account with a custom domain name if they have one.
How Businesses are Using Bluesky
As Bluesky has been rapidly growing in popularity over recent months, it was only a matter of time before businesses got involved. We have seen some leading companies sign up for Bluesky and get ahead of the crowd by interacting with a completely new audience.
Some popular brands, such as Netflix, Duolingo, and Hulu, have been experimenting with the platform as part of their social media strategy. And as time goes on, more well-known names are bound to follow.
However, Bluesky currently lacks essential business-friendly features like post scheduling, analytics, and automated engagement tools—making it challenging for brands to maintain a consistent presence.
This is where Circleboom Publish comes in.
With Circleboom Publish, businesses can schedule Bluesky posts in advance, ensuring they stay active without manually posting each time. The platform offers advanced features like:
⏰ Best Time to Post Analysis: Get insights into when your audience is most active and schedule posts accordingly.
🤖 AI Content Generator: Create engaging Bluesky posts in seconds with AI-powered suggestions.
📸 Image Curation: Craft visually appealing posts with Canva, Unsplash, PostNitro, and Google Photos images without leaving the platform.
🔁 Auto Reposter: Automatically reshare important posts to maximize reach and engagement.
🌐 Multi-Platform Posting: Share the same content across Twitter, LinkedIn, Facebook, Instagram, Pinterest, YouTube, TikTokGoogle Business Profile, Threads, and Bluesky—all from one dashboard.
For businesses looking to establish a strong presence on Bluesky while optimizing their social media strategy, Circleboom Publish provides everything needed to stay ahead of the competition.
Instead of manually posting every update, businesses can focus on engagement and growth while Circleboom takes care of content scheduling and distribution.
How to Schedule Bluesky Posts with Circleboom Publish
Scheduling posts for Bluesky with Circleboom Publish is simple and takes just a few minutes. Follow these steps to automate your Bluesky content strategy:
Step #1: Log in to Circleboom Publish
Access your Circleboom Publish account.
If you’re a new user, signing up takes just a few seconds and is completely free.
Step #2: Add Your Bluesky Account
If this is your first time using Circleboom Publish, you will see options for multiple social media platforms, including Bluesky.
Select Bluesky and connect your account. You can also add multiple accounts if needed.
Step #3: Start Creating Your Post
Click on the "Bluesky Specific" button.
You’ll be taken to the post creation page, where you can draft your content.
Select the Bluesky account where you want to post.
Step #4: Write and Customize Your Content
Type your post content in the text box. If your post includes images, videos, or GIFs:
- Drag and drop your media files into the designated Media Bar, or click “Upload Media” to select files from your device.
You can preview how your post will look on Bluesky in the live preview panel to the right.
Use the AI Assistant to enhance your text by choosing options like "Make More Punchy" or "Add Hashtags."
Step #6: Use the Hashtag Generator
To optimize your post, click the Hashtag Icon and explore trending or relevant hashtags for your topic.
Select hashtags that resonate with your post theme.
Step #7: Schedule or Publish
Once your post is ready:
Click "Post Now" to publish immediately.
Or, click on "Schedule" to select the best time to post.
You can use Circleboom’s “Best Time to Post” suggestions or manually set a specific date and time.
With Circleboom, managing and scheduling your Bluesky posts has never been easier!
That’s it! Your post will go live automatically at the scheduled time without manual effort.
If you need a more detailed guide, here is a hands-on video on how to schedule Bluesky posts ⬇️
The Benefits of Joining Bluesky as a Business
With the platform being in its early stages, it may seem like a risky move for businesses that are wondering whether to invest their efforts.
Although the user base is smaller than on the traditional social media platforms we are all familiar with, this also means that it could be considered the best time to get ahead of the noise.
For those who are wondering whether to get involved, here are some key considerations:
Embedded feeds
Many brands use embedded website design as part of their marketing strategy, incorporating a live social media feed onto their site to provide real-time updates to visitors and encourage them to follow their social media accounts. For brands looking to display their tech-savvy ways and advertise their new Bluesky presence, embedding their feed on their website will create a seamless brand experience.
New communities
One of the most defining features of Bluesky is the number of ‘Feeds’ that can be joined. Groups of users who have an interest in a specific topic allow businesses to find people who are more likely to engage with their content.
Escape the algorithm
Since Bluesky is decentralized and users can tailor their experience, the platform avoids the algorithms that are used on other social media platforms. Without these dictating what content is shown to each user, a business's content is more likely to appear organically and increase reach.
Unsaturated space
Joining Bluesky now means there is less noise from other businesses. Being one of the earlier entrants to the space means there is a better opportunity for establishing a presence and getting seen before the platform becomes saturated.
The Future of Bluesky
Bluesky is still in its early stages, with new users joining daily to explore its unique approach to social media. Since advertising isn’t yet available and only a handful of businesses have integrated it into their strategy, now is the best time for brands to establish a presence before competition increases.
However, the platform’s customization options and engaged user base create a promising space for businesses willing to experiment.
By using social media management tools like Circleboom Publish, businesses can streamline their Bluesky strategy, schedule posts at optimal times, and maintain a consistent presence. While its full potential remains uncertain, the chance to build early relationships and refine content strategies is an opportunity that businesses shouldn’t overlook.If you consider to move on Bluesky these article can be good for you
If you're considering moving to Bluesky, these articles can help you. Check them out for the best way to transition!
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