Have you ever thought of using Twitter as an integral part of your marketing strategies?
Once started out as a micro-blogging platform in 2006, Twitter now offers excellent marketing opportunities.
Today, Twitter is a remarkable platform for many people, like marketers and business owners, trying to expand their online presence and increase conversions.
However, I think Twitter is still underrated because people don't fully utilize its marvelous marketing opportunities. Therefore, I want to share with you the 40 most useful Twitter statistics that you'll need in your marketing campaigns on Twitter.
I believe the statistics I'll share with you will significantly favor your marketing campaigns on Twitter. That's because one of the most effective ways of enjoying the formidable marketing opportunities of the platform is to get to know it better.
In this article, I've compiled some Twitter statistics regarding Twitter's
- User and demographics
- Market value
- Marketing opportunities
Let's start with the most basic stats of Twitter, its worldwide usage, and demographics.
Twitter's User and Demographics Statistics
Twitter is a giant transnational platform where millions of people constantly interact with one another.
1-) Twitter Ranks as the 14th Most Popular Social Network
Although Twitter is highly influential in various issues like politics, it ranks in 14th place in terms of the number of users.
Twitter falls behind platforms like Facebook, Instagram, TikTok, Snapchat, and Pinterest. As of January 2022, Twitter has 436 million users worldwide.
2-) Women users consist of around 46% of Twitter’s audience worldwide
As of January 2022, gender distribution on Twitter is pretty close. The data from Statista say that approximately 56% of all Twitter users are men.
However, it's important to remark that these demographics are subject to change regionally and temporally.
On the other hand, the stats regarding gender stats is essential to understand when it comes to creating more targeted and specific campaigns.
Do you start wondering how many of your followers are men and women? Circleboom allows users to have Twitter gender demographics about their followers and friends!
With the personal gender demographics that Circleboom Twitter creates, you can easily shape your Twitter strategies and speed up your growth rate on Twitter.
If you want to learn more about how to find out your gender stats on Twitter, here is a super quick tutorial for you:
3-) Most Twitter users also have other social media accounts.
Datareportal shows that approximately 88% of Twitter users also use Instagram. Besides, this percentage is 83.7% for Facebook.
This statistic is highly essential for digital marketing campaigns. This is because the stat suggests marketing teams also focus on other platforms.
By cross-posting their content on different platforms, marketing teams can get their audiences more familiar with their products or services. This is simply because the audience will be exposed to the same content more frequently.
However, if you don't have much time to cross-post your content on various platforms, I recommend you use Circleboom Publish's scheduling features.
You can add your Instagram, Twitter, Facebook, Linkedin, Pinterest, Google Business Profile, and soon Tiktok accounts and manage them from a single dashboard.
That way, you can quickly post the same content across different platforms and increase your campaign's conversion rates.
4-) U.S. users are the largest audience on Twitter
Although Twitter has a massive amount of users from different parts of the world, it’s most popular among U.S. users. The latest report on Statista shows about 77 million Twitter users in the United States.
The following countries with the most Twitter users are Japan and India, respectively, with around 58 and 24 million users.
If you want to find out where your followers are from, you can check this page. Circleboom allows you to filter your followers by their geographical positions.
That way, you can easily figure out your followers' geographical distribution and accordingly shape your Twitter marketing strategies.
5-) The character limit on Twitter was 140 in 2006
Once founded, Twitter was a micro-blogging platform that allowed only to share short, 140-character posts (also known as "tweets").
However, ever since 2006, the popularity of Twitter has skyrocketed, and the platform has been a place where users share daily updates, talk about their interests, and create new connections from different corners of the world.
Currently, Twitter has extended its character limit to 280 characters in a single tweet and has a thread feature that saves you from limiting your words on Twitter.
However, the thread feature on Twitter is still limited and doesn't allow creating threads longer than 25 individual tweets. I find this limitation pretty annoying. Therefore I use Circleboom Publish's Twitter thread scheduler.
Circleboom Publish
Circleboom supports Twitter, Facebook, Instagram, Pinterest, LinkedIn, Google Business Profile, and TikTok (soon).
Circleboom Publish's Twitter thread scheduler offers two excellent features for me:
- Allows me to schedule my threads and post them at the best times
- Saves me from the thread limitation of Twitter and lets me write threads as long as I wish to.
6-) A tiny portion of Twitter users are responsible for the majority of tweets (in the U.S.)
The studies by Pew Research Center show that most Twitter users in the U.S. aren’t really active about actually tweeting.
Indeed, the data shows that 90% of Twitter users only tweet once per month. Plus, what's more, striking is that the same study shows only 10% of Twitter users are responsible for 92% of the tweets from all U.S. users.
This statistic triggered an interesting question about my own Twitter account. How many of my followers/friends are inactive or don't actively post on Twitter?
I believe it's essential to know your inactive followers/friends on Twitter because it affects your engagement ratio, which is critical regarding your popularity on the platform.
If you're also curious about who your inactive followers/friends are on Twitter, you can check out Circleboom Twitter's Follower Checker feature.
7-) More than half of all tweets sent in 2020 came from Gen-Z
In 2020, the users belonging to Gen-Z tweeted a lot. Twitter reports that 52% of all tweets posted in 2020 came from Gen-Z users.
There's a highly interesting issue about this statistic. Circleboom's research reveals that the users that most utilize Circleboom's tweet delete feature are from Gen-Z.
That's, Gen-Z users maybe constitute a much more percentage of all tweets sent if we added the tweets they posted and deleted.
8-) Gen-Y or millennials consist of the largest group on Twitter
According to Statista, almost 40% of all Twitter users belonged to millennials in April 2021. In 2013, the age distribution was skewed toward users younger than 20.
The data by Statista shows more than 40% of all Twitter users worldwide were either pretty young or teenagers.
9-) More than 10,000 Tweets Are Sent Every Second
Twitter is an excellent platform where users constantly share their thoughts and ceaselessly interact with other users.
For instance, it's a hell of a place for political discussions, especially during election times!
Internet live stats show around 500 million tweets are sent every day. According to an article published in Forbes, the total number of tweets sent per day was about 300 million.
The steep increase in the number of tweets posted shows Twitter still has an immense potential to grow in the following years.
If you want to find out your personal daily/weekly/monthly tweet count, you can use Circleboom Twitter's Tweet Stats feature.
Circleboom Publish
Circleboom supports Twitter, Facebook, Instagram, Pinterest, LinkedIn, Google Business Profile, and TikTok (soon).
Tweet stats allow you to gain a more profound knowledge of your tweets. It shows you to see how your tweets are distributed over time.
10-) The users spend around five hours a month on Twitter
Hootsuite's digital report published in 2022 shows Twitter users spend a little over five hours on average.
The same report states the average time durations spent are 19.6 and 11.2 hours per month, while YouTube is the platform where users spend the most time, with around 24 hours per month.
11-) The most popular Twitter account is Barack Obama
Interestingly, The former U.S. President, @BarackObama, has the highest follower count on Twitter. As of September 2022, @BarackObama has more than 133 million followers.
According to data by Statista, The following most popular figures on Twitter are Justin Bieber and Katy Perry, with respectively around 114 and 108 million followers.
12-) Twitter is not the most popular brand account on Twitter
I don't know if this should be a fun fact or an interesting statistic. But, I quite enjoyed this fact and wanted to share it with you.
As of September 2022, @Twitter has almost 63 million followers, while @YouTube has nearly 74 million followers.
13-) Twitter users in the U.S. are more educated
According to a study by the Pew research center, the percentage of U.S. adults having college and higher level graduate is 42% of all. This ratio is 31% for all adults in the U.S.
14-) Twitter is mostly accessed through mobile devices
According to Statista, 80% of Twitter’s usage occurred on mobile devices in 2015.
The same report shows this percentage was as low as 60% back in 2012. So, we can say as mobile phone technology advances over time, more and more access to the platform will occur through mobile devices.
15-) Twitter has become the 9th most visited website in the world.
According to the 2022 Digital report by Hootsuite, Twitter is among the top ten websites visited daily worldwide.
16-) Twitter app was downloaded 5 million times in August 2022.
Twitter doesn't publish the download count of its mobile app. However, according to estimations by Sensor Tower report, Twitter had five million app downloads worldwide.
17-) Yusaku Maezawa has become the most retweeted tweet of all time
ZOZOTOWN新春セールが史上最速で取扱高100億円を先ほど突破！！日頃の感謝を込め、僕個人から100名様に100万円【総額1億円のお年玉】を現金でプレゼントします。応募方法は、僕をフォローいただいた上、このツイートをRTするだけ。受付は1/7まで。当選者には僕から直接DMします！ #月に行くならお年玉 pic.twitter.com/cKQfPPbOI3
— 前澤友作🐒@MZDAO (@yousuck2020) January 5, 2019
Yusaku Maezawa (@yousuck2020) posted a tweet in 2019 saying that he would give 100 randomly selected retweeters the chance to win a share of 100 million Japanese yen (around $695,000 in September 2022).
The tweet went viral in no time and has been retweeted more than 3.75 million times so far. Back when the tweet was posted, Twitter users had time until Monday to follow Maezawa’s account and retweet the promotion to be in with a chance of scooping the prize.
On the other side, Carter Wilkerson's tweet on "free chicken nuggets" has been retweeted slightly over there million times.
HELP ME PLEASE. A MAN NEEDS HIS NUGGS pic.twitter.com/4SrfHmEMo3
— Carter Wilkerson (@carterjwm) April 6, 2017
Keeping all the jokes and fun aside about these tweets retweeted millions of times, there's an important issue about retweeting on Twitter.
We all use the platform for fun (and other purposes like marketing, etc.) and retweet the kind of tweets like the ones above. However, our old retweets may sometimes give an unprofessional impression to other people checking our profiles.
Therefore, I regularly check and delete my retweets by date and keyword using Circleboom Twitter's Retweet Delete feature.
It allows me to filter my retweets by language, date, and keyword and delete them in seconds.
So, if you don't want to risk your reputation on Twitter with old/mostly forgotten retweets you once had, Circleboom Twitter is an excellent tool to mass delete your old retweets and keep your account always high-esteemed.
18-) Four of the five wealthiest people in the world have a verified Twitter account.
(Source: The Independent)
According to Investopedia, the five wealthiest people on earth are Elon Musk, Jeff Bezos, Gautam Adani, Bernard Arnault, and Bill Gates.
Except for Gautam Adani, every one of the businessmen on the list has verified Twitter accounts. This data shows an interesting detail about Twitter.
Even though its user number is pretty small compared to that of platforms like Facebook, Twitter is the top place that the most influential people in the world decide to be.
If you want to know how many verified Twitter accounts you follow or are followed by, you can list all verified Twitter accounts around you.
19-) Environmental topics like "restoration" and "greenwashing" have been increasingly trendy in 2022
According to the "Twitter trends in 2022" report, the conversations on Twitter have been radically changing since the pandemic.
People demand more and more actions from companies to take the lead against massive planetary challenges.
Among the trendy topics on environmental issues are veganism, recycling, and sustainable growth.
20-) Fewer than 5% of accounts are fakes or spammers, aka "bots."
As of April 2022, Twitter reports that fewer than 5% of accounts are bots. The percentage may seem minor or negligible. However, considering the total user number of Twitter, the figure corresponds to millions of bot accounts on the platform.
Users and marketers should be aware of this kind of statistic. This is because bot accounts are mostly malicious and disrupt their Twitter journey.
If you want to detect your fake or bot followers before they harm your reputation on Twitter, I strongly recommend you use Circleboom Twitter's fake account checker.
With Circleboom Twitter's follower analysis feature, you can quickly check & detect your fake followers on Twitter.
Afterward, Circleboom Twitter lets you delete those bot followers and clean your account in seconds.
21-) The hashtag #COVID19 was used approximately 400 million times on Twitter in 2020
Back in 2020, we were all at home and stressed about COVID-19. Naturally, it's not surprising that Twitter users crazily hit the #COVID19 and talked about the pandemic.
On the other hand, variant hashtags like #StayHome were quite popular in 2020. So, as you see, hashtags are the mirror of what we've been living through in the digital era.
Therefore, it's crucial to track and use them wisely. In fact, Twitter's own research reveals that proper hashtag management increases engagement rates.
If you also want to enjoy the benefits of tracking hashtags, you can check out Circleboom Twitter's hashtag tracker.
22-) The 😂 emoji (face with tears of joy) is the most popular emoji on Twitter in 2022.
While loudly crying face (😭) was the most frequently used on Twitter in 2021, this year, the "face with tears of joy" emoji got the top rank.
Statistics on the market value of Twitter
The company has been going through harsh periods, like when Elon Musk tried to purchase the platform. Nevertheless, Twitter is still a big company that has proved its power and adequacy on the market.
Here are the quick stats about Twitter that will surprise you!
23-) The number of monetizable users on Twitter has reached about 240 million in 2022
According to Statista, the monetizable daily active user number (mDAU) has doubled in the last five years.
For those who are unfamiliar with the "monetizable daily active user number" term, here is the explanation for you:
On the other side, in Twitter's second quarter in 2022, the monetizable daily active user number has risen by around 17% compared to Q2 of the prior year. You can check the yearly change in the active user numbers in the graph below.
24-) Twitter spent over one billion dollars on Sales and Marketing in 2022
When it comes to investing, Twitter is one of the companies that doesn't step off. In 2022, the company spent $1.175 billion on sales and marketing-related expenses.
25-) Net worth of Twitter is $41.09 billion in January 2023
The current net worth of Twitter makes the company the world's 435th most valuable company by market cap.
26-) Twitter's Q2 revenue in 2022 is almost around $1.18 billion
While Twitter's Q2 revenue in 2021 is nearly $1.19 billion, it's decreased by around 1% in the last year.
Nevertheless, according to data by Statista, the quarterly revenue of Twitter has been increasing on average. Indeed, the last few years show the quarterly revenue has doubled.
27-) Twitter says its annual revenue will reach $7.5 billion by 2023.
Twitter has stated that the company projects to grow rapidly over the following two years.
In this respect, the company has two primary goals: reaching 315 million daily active users and $7.5 billion in annual revenue until the end of 2023.
28-) Total ad engagement rates decreased in 2021
According to Q4 2021 shareholder letter, total ad engagements went down by 12%. Twitter states the lowering rates are because of a mix shift toward lower funnel ad formats and 15-second video views.
What's more, the company also expresses that CPE (cost per engagement) rose by 39%.
Checking out the shareholder report in 2020, the results show opposing trends in that total ad engagement increased by 35%, and cost per engagement went down by 3% in that year.
However, it's important to remark that these rates are averaged. That is, they don't reflect the whole reality of engagement rates happening on Twitter.
If you want to find out how you can get more detailed reports about your own engagement rates, you can check out the following article and boost your engagement rates:
Harshita Agrawal
Important Twitter Statistics for Marketers
Twitter has become a juicy social channel for assorted marketing campaigns. While it's still a platform where people share their thoughts, it has also gained another dimension and application area where brands speak to their audience in real time.
Let's check out the useful Twitter statistics for marketers and how different businesses use the platform to increase their sales and extend their circles.
29-) The best days to post on Twitter are Tuesdays and Wednesdays.
According to research by Sprout Social, the worst days to post on Twitter are Sundays, while weekdays are much better for getting relatively higher engagement out of your tweets.
However, many factors are at stake, affecting the best days and times to post on Twitter. Time zone differences, your audience's age group, socioeconomic conditions, etc., are just some of the factors that determine your personal best times.
Therefore, I strongly recommend you use Circleboom Twitter if you want to find out your own best times to post.
Circleboom Twitter analyzes your followers' activities, determines the most active times of your audience, and submits engaging & easy-to-understand graphs as below.
Finding out your exclusive best times with the help of Circleboom Twitter helps you get the maximum out of your tweets.
If you want to learn more about how to use this excellent feature of Circleboom Twitter, here is a detailed article on the topic:
Zeynep Morelli
30-) 79% of Twitter users follow brands
I believe this is the most important Twitter statistic for those who plan to develop a social media marketing strategy on Twitter.
Unlike other social media platforms, Twitter users are not there only to follow family and friends. They also actively engage with brands they like.
31-) ROI of Twitter marketing campaigns is 40% Greater Than Other Social Channels
According to a study published in 2017, the ROI of marketing campaigns on Twitter is much higher compared to those operated on other platforms.
By definition, ROI shows how much money you make for every penny invested in a campaign. This means you can get much more when you invest your marketing expenses on Twitter.
Even though the study is a bit outdated, I believe it still captures the reality of the advantages of operating marketing campaigns on Twitter.
32-) Twitter has the lowest CPM among all the major social media platforms
According to data published by Statista in 2021, Twitter marketing is pretty convenient because its CPM rate is lower than other platforms.
While the CPM of Twitter is $6.46, it's $30 and $9.68, respectively, for Pinterest and YouTube.
Although there are other aspects to check (like conversion rates in different platforms), checking out only the CPMs of each platform shows the relatively advantageous position of Twitter.
33-) Tweets with video content get more retweets
Although Twitter supports lots of different content types, like images, text, GIFs, and video, an article published by Twitter says tweets with videos are 6x more likely to be Retweeted than Tweets with photos.
Plus, they are 3x more likely to get retweeted than Tweets with GIFs.
Even though GIFs are not as effective as videos at bringing high engagement rates, they are still a powerful content type that you should give a place in your campaigns.
So, I can say it's a safe play to focus on video content for Twitter marketing because they seem to get more engagement with relatively higher numbers of retweets.
34-) People spend 26% longer viewing ads on Twitter compared to other social media platforms
An article published on Business Twitter reveals that spend longer time with ads. So, you have more time to promote your products and services on Twitter. Consequently, you got a long time to convince your audience.
On the other side, this statistic shows Twitter can be an excellent indicator to see if your ad content is genuinely appreciated. That is because if your Twitter audience doesn't like the content, users on the platforms may not like or respond to it either.
35-) You're 2.3x more likely to meet your KPIs if your launch plans include Twitter
And Twitter users are influential and receptive and are more likely to discover, purchase, and share new products. Therefore, the platform is a super suitable platform to promote your new products and services.
The reason why this is the case is about the unique characteristics of Twitter users I'm going to explain below.
36-) Twitter says more than half of the users are early adopters.
53% of Twitter users are more likely to be among the first to buy new products. In the literature, this behavior is classified as "early adopters."
So, users frequently utilize Twitter to discover new brands and products, which is observed in their willingness to try new products.
37-) 82% of B2B content marketers utilize Twitter for organic content marketing.
According to a joint study by Twitter and Research Now, more than 90% of Twitter users following small and medium-sized businesses plan on purchasing from these businesses.
Plus, around 70% of Twitter users claim to have purchased from small and medium-sized businesses whose content they saw on the platform.
Therefore, Twitter is an attractive place for B2B content marketers worldwide, and most content marketers include Twitter in their marketing campaigns.
38-) Advertising revenue reached $1.41 billion in Q4 2021.
Even though advertising revenue declined in Q2 2022 report down to $1.08 billion, the ad revenue on Twitter is still promising.
More and more people resort to Twitter for marketing. I think it's a suitable time to get in on the Twitter advertising action before the space becomes oversaturated and the users get tired of the constant ads on their feeds.
39-) Almost 70% of U.S. compU.S.ies with 100+ employees use Twitter for marketing.
In the U.S., wheU.S.er small or medium-sized, nearly all companies try to utilize Twitter as much as possible.
40-) 40 percent of Twitter users purchased a product at least once after seeing it on Twitter.
According to an article on Twitter's blog, research shows that "40% of Twitter users say they've made a purchase as a direct result of a Tweet from an influencer."
This stat shows how powerful and lucrative Twitter is when it comes to marketing opportunities it offers for marketers.
41-) Users are 31% more likely to recall information that they saw on Twitter.
According to an article on Twitter's blog page, users remember more of the information they run into on Twitter.
This means Twitter users are relatively more engaged and curious. This statistic can be highly important in encouraging businesses to be more active and attentive on Twitter.
All in all
Once a micro-blogging platform with 140 character limit, Twitter is one of the biggest social media platforms in the world.
The platform now supports all different types of content like images, videos, GIFs, etc. Plus, with the thread feature, Twitter currently offers you to write as much as you want (up to 25 threads).
On the other side, as of 2022, the number of monetizable users on Twitter has reached about 240 million. Considering the current world population, this figure tells us that Twitter ads can get more than 3% of people.
So, marketing opportunities are too big on the platform to miss out on.
At this point, I wanted to share with you critical and enjoyable Twitter statistics so you can use them during your digital marketing campaigns.
With the help of the statistics that I shared throughout the article, I hope I could give you a glimpse of Twitter users' behavioral trends and demographics, along with the statistics about:
- The company's market value
- Marketing-related issues (like engagement and CPM rates) of Twitter.
Lastly, as mentioned previously, I'd like to remark to you how important to use Circleboom Publish and Circleboom Twitter if you want to increase your campaigns' success on Twitter.
If you want to manage your Twitter accounts in the easiest & the smoothest way possible, I recommend you use both tools in tandem.
Kevin O. Frank
With the analytics feature of Circleboom Twitter, you can quickly check your followers' demographics and gender stats.
Even though there are global or national datasets on TwTwitter'semographicsnd gender distributions, those data may vary significantly from case to case.
Here, Circleboom Twitter provides you with the most personal information sets that you can use to customize your campaigns.
You're kindly reminded that Circleboom Twitter is also available on the go! You can easily access your Twitter analytics and manage your accounts wherever you are. You can also access the tool through your mobile browsers.
On the other side, Circleboom Publish offers excellent features like Tweet scheduling and content curation to keep your account updated & fresh all the time!
Circleboom is a high-esteemed tool trusted and used by professionals like Netflix and L'Oreal. So you're always safe and up with Circleboom.
