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How does the LinkedIn algorithm work?

How does the LinkedIn algorithm work?

. 8 min read

Today, we’re diving deep into the heart of LinkedIn – its algorithm. Understanding the LinkedIn algorithm is your golden ticket, whether you’re looking to make your mark, expand your network, or just curious about the magic behind the scenes.

So, let’s roll up our sleeves and decode the secrets of how the LinkedIn algorithm works and how you can leverage it to your advantage with the use of Circleboom Publish.

Circleboom Publish

Circleboom supports Twitter, Facebook, Instagram, Pinterest, LinkedIn, Google Business Profile, and TikTok (soon).

TRY CIRCLEBOOM PUBLISH

LinkedIn Algorithm Changes

The LinkedIn algorithm is a dynamic and ever-evolving beast that marketers and professionals must tame for their content to reach its intended audience. Let’s explore the details of these changes and what they mean for you.

LinkedIn Algorithm 2023

In mid-2023, we witnessed a paradigm shift in the LinkedIn algorithm. The platform revamped its approach to content distribution, placing a higher premium on user engagement and the quality of interactions.

This meant that posts that sparked meaningful conversations and had users returning for more discussion were given a boost in visibility. The LinkedIn algorithm report 2023 highlighted the importance of ‘dwell time,’ a metric that gauges how long users spend with your content. This shift encouraged marketers to think beyond likes and shares, focusing instead on creating content that holds the audience’s attention and fosters a sense of community. Hence, the importance of video posts and PDF carousels has been indirectly increased.

💡
Yes, carousels are not dead! You can still enjoy the increased time spent on your posts via LinkedIn carousels. How? Check our article below:
How to post a carousel on LinkedIn!
If you have multiple pictures to post on LinkedIn as a carousel or gallery post, you can utilize Circleboom’s LinkedIn Carousel Post Maker.

LinkedIn Algorithm 2024

LinkedIn algorithm updates are expected to continue on this trajectory, with an even greater emphasis on personalized content curation. LinkedIn's new algorithm 2024 is rumored to refine its understanding of user behavior, potentially using AI to predict and serve content that aligns with individual professional interests and needs.

For LinkedIn marketers, this means staying on top of LinkedIn algorithm changes and being ready to pivot strategies to maintain engagement. It’s not just about hacking the LinkedIn algorithm; it’s about evolving with it, ensuring your content strategy is as dynamic and forward-thinking as the algorithm itself.

By staying informed and adaptable to these changes, you position yourself at the forefront of LinkedIn marketing, ready to harness the full power of the platform’s algorithm for your brand’s success. Remember, the LinkedIn algorithm rewards those who create with intention and engage with sincerity.

Best 30+ LinkedIn Marketing Tools For Better Results! (2024)
Here we prepared a list of the best 30+ LinkedIn marketing tools to grow your business faster and increase your sales.

How do you beat the LinkedIn algorithm and make it work for you?

Conquering the LinkedIn algorithm is like mastering a game with constantly changing rules. It’s about understanding the mechanics behind the platform and using that knowledge to enhance your visibility and engagement. Let’s break down the strategies that can help you cope with and thrive under the ever-evolving LinkedIn algorithm.

The key to beating the LinkedIn algorithm lies in creating content that resonates with your audience and encourages active participation. Here are some advanced tips to help you navigate the algorithmic tides:

Optimize Your Profile

Before anything else, ensure your LinkedIn profile is complete and engaging. This is your digital handshake, and it sets the tone for your algorithmic journey.

10 Thumb rules to have an impressive LinkedIn profile!
LinkedIn allows you to share your professional experience, talents, and qualifications with potential employers, as well as establish and interact with your network and grow your professional brand. So, you need to know the thumb rules for an effective LinkedIn profile to stand out.

Engage Quickly and Often

The algorithm favors content that generates quick engagement. Promptly responding to comments and engaging with other users’ content can boost your posts’ visibility.

Schedule your first comments on LinkedIn with Circleboom Publish
Circleboom Publish allows users to schedule a first comment to be posted alongside their LinkedIn post, providing more space for hashtags, tags, and a longer caption to increase reach and engagement.

Leverage Rich Media

Utilize images, videos, and documents to make your posts stand out. Rich media typically sees higher engagement rates, which the algorithm rewards.

15 Best LinkedIn Carousel Post Ideas and Examples!
Here are my 15 best ideas and examples for LinkedIn carousel posts! Discover and practice with Circleboom’s Carousel Post Generator!

Understand Peak Times

Post during times when your audience is most active. This increases the likelihood of immediate engagement, signaling the algorithm to prioritize your content.

Best Time to Post on Linkedin (2024 and beyond)
Learn the best time to post your content to maximize your LinkedIn impressions and engagement! Find yours with Circleboom!

Utilize Hashtags Wisely

Hashtags increase the discoverability of your content. Use relevant and trending hashtags to tap into wider conversations and audiences.

Find the best hashtags for your LinkedIn posts in 2023!
You can find relevant hashtags for your LinkedIn posts with Circleboom Publish. Thanks to LinkedIn Hashtag Generator, you can use a native, AI-Powered hashtag generator to find the most related, popular hashtags for your LinkedIn posts on Circleboom.

Encourage Conversations

Craft posts, such as LinkedIn polls, that invite opinions and discussions. The more back-and-forth conversation your post generates, the more the algorithm will favor it.

How to create & schedule LinkedIn polls!
LinkedIn polls, on the other hand, can be a great source to draw a business strategy for your profession. LinkedIn is a business networking platform, so people are more likely to answer questions with their true feelings and opinions. This should encourage you to create and schedule LinkedIn polls!

Analyze and Adapt

Regularly review your LinkedIn analytics to understand what works. Adapt your content strategy based on these insights to stay ahead of the algorithmic curve.


Stay Informed

Keep abreast of the latest LinkedIn algorithm updates and adjust your tactics accordingly. Being proactive about changes can give you a competitive edge.

By implementing these strategies, you’re not just hacking the LinkedIn algorithm; you’re aligning with it to maximize your content’s reach and impact. Remember, the goal is to foster genuine connections and provide value to your network, which in turn, will help you beat the LinkedIn algorithm.

Hacking LinkedIn Algorithm with Circleboom Publish

Hacking the LinkedIn algorithm doesn’t mean exploiting the system; it means understanding and aligning with it. To beat the LinkedIn algorithm, you need to focus on

  • crafting content that resonates with your audience,
  • encourages conversations,
  • and builds community.

However, doing all of these at once may be a bit time-consuming and also can become challenging from time to time. And that's where Circleboom steps in.

LinkedIn Post Scheduler | Schedule LinkedIn Post in Advance!
Can you schedule posts on LinkedIn? Yes! You can plan, design, and create your post on LinkedIn profiles or LinkedIn pages via Circleboom Publish!

The AI-powered social media management tool of Circleboom is more than just a LinkedIn scheduling tool. It can also be called

It is ready to be the best friend of any social media enthusiast with numerous features as below:

Circleboom Publish features
  • Circleboom Publish allows you to generate your content with the power of ChatGPT-4 at no extra cost.
  • You can also enrich your LinkedIn posts with improved captions, emojis, and AI-generated hashtags, which I can basically call automating your content creation.
  • It also has built-in design tools such as Canva, Unsplash, and Giphy to help you create attractive and engaging posts. Moreover, it speeds up the design process with ready-made post templates.
  • It lets you schedule your LinkedIn posts in advance, automating the posting processes without you having to be online at all posting times.
  • It eases up your content process by allowing you to find relevant articles to share and helping you curate the greatest material from around the web.
  • Circleboom Publish lets you link any RSS feeds to your LinkedIn profiles and pages. Just pick your RSS feeds and post times, and Circleboom will post every new update from those feeds.

You can use all these features of Circleboom to design, create, share, and schedule many different post types for multiple LinkedIn pages and accounts, empowering you to cope with any changes in LinkedIn's algorithm.

The best part? It offers a 14-day free trial!


Conclusion

Mastering the LinkedIn algorithm is an ongoing journey. As we’ve explored, staying informed about the LinkedIn algorithm changes and adapting your strategies is key to success. Remember, the algorithm favors those who create genuine connections and provide value to their network.

Keep these advanced tips in mind and get the help of Circleboom so that you’ll take a step forward to beat the algorithm.


Fatih Kemal Oksuzoglu

Passionate about the latest trends and developments in the digital world, all the way from social media marketing to cybersecurity, and enjoys sharing his insights and tips.

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