Hey Pinners, get ready to unroll your corkboards and unleash your creativity! 2024 is shaping up to be a year brimming with fresh ideas, unexpected trends, and a whole lotta DIY magic. With the power of predictive trend data, thanks to its user base of over 480 million people, Pinterest has become a trusted source, boasting an 80% success rate over the past four years.
So let's delve into the trends that will shape 2024, spanning fashion, beauty, home décor, entertainment, travel, parenting, and more. And also see how to take advantage of the knowledge provided here with a bit of Circleboom sauce.
Circleboom's AI Pinterest Pin Generator stands as a cutting-edge tool, revolutionizing how users keep up with the rapidly evolving trends on Pinterest. This innovative feature utilizes artificial intelligence to analyze current Pinterest trends, enabling users to create pins that are not only visually appealing but also strategically aligned with the latest styles and topics.
AI Pinterest Pin Generator by Circleboom!
Keep pace with the latest Pinterest trends in 2024 with Circleboom!
By leveraging this technology, users can effortlessly generate content that resonates with their audience, ensuring their boards remain relevant and engaging. This tool simplifies the process of content creation, allowing users to maintain a consistent and trendy presence on Pinterest with minimal effort.
Pinterest Beauty Trends
Beauty of Blue
Aquamarine makeup is making a strong comeback, more vibrant than before. In the year 2024, Gen Z and Millennials will discover innovative ways to integrate this iconic 60s trend into their contemporary beauty rituals. The statistics speak for themselves:
- Blue eyeshadow aesthetic has seen a remarkable increase of 65%.
- Fun blue nails have surged by an impressive 260%.
- Light blue prom makeup is up by 70%.
- Aqua makeup looks have experienced a notable rise of 100%.
- Blue quince makeup is also on the rise, witnessing an 85% increase.
Feel The Glow: The Rise of Bodycare in 2024
In 2024, body care is poised for a significant surge in popularity. Both Boomers and Gen Z individuals will intensify their focus on indulgent lotions and creating spa-like experiences within the comfort of their homes.
- Sunscreen usage is set to increase by 75%.
- The aesthetic appeal of body moisturizers is experiencing an impressive uptick of 245%.
- The spa aesthetic is gaining popularity, showing a substantial growth of 60%.
- Body skincare routines are becoming a major focus, with a remarkable surge of 1,025%.
- Overall, the interest in body care is skyrocketing, witnessing an extraordinary increase of 845%.
Big, Bold and Bouncy
In 2024, the trends in beauty and accessories are set to become larger, more daring, and livelier. Millennials and Gen Z individuals will gravitate towards styles that complement their 'fluffy hair' aesthetic and embrace sculptural jewelry.
- Chunky hoops are on the rise, experiencing a 45% increase in popularity.
- Big braid hairstyles are gaining traction with a 30% surge in interest.
- Wavy perm hairstyles for men are seeing a notable increase of 50%.
- Sculptural jewelry is becoming a major trend, with a remarkable surge of 75%.
- The big bun hairstyle is making a significant comeback, witnessing an impressive spike of 230%.
Harshita Agrawal
Pinterest Fashion Trends
Bowing Down to Bows
In the coming year, Millennials and Gen Z will embellish their attire, footwear, hairstyles, and accessories with the delicate charm of bows. Whether opting for a large or small bow, the upcoming year promises a diverse array of bow styles.
- Bow outfits are expected to witness a significant surge of 190%.
- Bow necklaces are on the rise, experiencing an impressive increase of 180%.
- The bow aesthetic is gaining popularity, showing a notable growth of 55%.
- Bows incorporated into crochet designs are becoming more prevalent, with an 80% increase.
- Footwear adorned with bows is also in vogue, witnessing a rise of 40%.
Young Grandpas
In 2024, both Gen Z and Boomers are set to embrace the 'grandpa core' trend, infusing their wardrobes with eccentric and expressive elements that stand the test of time. Think retro streetwear, stylish cardigans, and personalized clothing.
- Customized denim jackets are set to soar, with an impressive increase of 355%.
- An eclectic clothing style is gaining momentum, experiencing a substantial surge of 130%.
- Grandpa core fashion is on the rise, showing a notable growth of 65%.
- The appeal of retro streetwear is increasing by 55%.
- Grandad-style clothing is also gaining popularity, with a rise of 60%.
Harshita Agrawal
Pinterest Trends for Home and Interior Design
"Kitschens" Instead of Kitchens
In the current year, Gen X and Boomers are revamping their cooking spaces with thrift discoveries, vintage appliances, and striking bursts of paint that disrupt the minimalist aesthetic.
- Eclectic kitchen décor is on the rise, experiencing a 50% increase.
- Kitschy kitchens are gaining popularity, showing a substantial growth of 75%.
- The use of green kitchen paint is increasing by 55%.
- Eccentric kitchen designs are becoming more prevalent, witnessing a rise of 160%.
- Retro pink kitchens are also making a comeback, with a 40% increase.
Western Gothic: A New Wave of Goth?
Introducing Western goth, a soon-to-be décor obsession that seamlessly blends vintage Americana chic with deep, moody hues. Anticipate Gen Z and Boomers embracing DIY with dark fringes and even darker paints.
- Ideas for Western bedding are soaring, with a remarkable increase of 310%.
- Vintage Americana is gaining traction, experiencing a significant surge of 145%.
- Country room ideas are on the rise, with a notable growth of 125%.
- Western mirrors are becoming popular, witnessing a 125% increase.
- The Western gothic aesthetic is capturing attention, with a rise of 145%.
Styling Cafés to Cafécores
This year, at-home coffee stations are becoming the latest way to express oneself. Boomers and Gen X are driving searches for everything from the 'café chalkboard' aesthetic to 'coffee station décor.'
- Coffee bar styling is skyrocketing, witnessing an extraordinary increase of 1,125%.
- Chalk sign ideas are gaining popularity, with a 100% increase.
- The use of café chalkboards is on the rise, experiencing a 50% growth.
- Coffee station décor is becoming a major trend, with a notable surge of 145%.
- The Kafe aesthetic is experiencing a remarkable increase of 820%.
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These Metals Are Hot!
Silver tones and bold chrome are currently resonating, and metallics are set to become mainstream in 2024 as Gen Z and Millennials trade in their trusty neutrals for something more hardcore.
- Nail art featuring metallic tones is surging, experiencing a significant increase of 295%.
- Aluminum furniture is gaining popularity, showing a 45% increase.
- Layered silver necklaces are on the rise, with a notable growth of 50%.
- Aluminum door designs are becoming more prevalent, witnessing a 70% increase.
- The use of metal corsets is experiencing a 35% uptick.
Well-being Trends on Pinterest
Significant Conversations
In the year 2024, a key focus will be on establishing more profound connections. Gen Z and Millennials will be at the forefront of driving this trend, actively seeking new discussion topics and intimate questions to facilitate reconnection among couples.
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- Searches for questions designed to help couples reconnect are projected to increase by 480%.
- Hot seat questions are anticipated to experience a substantial surge of 825%.
- Deep conversation starters are expected to grow by 185%.
- Emotional intimacy is poised for an increase of 40%.
- Deep questions to ask friends are projected to rise by 85%.
Trending Hobbies and Interests on Pinterest
Stirring Up a Racket
Word on the street is that in 2024, badminton is set to capture the hearts of both Gen Z and Millennials. Searches ranging from 'badminton racquet' to 'playing badminton aesthetic' are poised to be significant trends in the upcoming year.
- Badminton racquets are anticipated to surge by 80%.
- Interest in badminton bags is expected to rise by an impressive 105%.
- Searches for badminton shoes are projected to increase by 50%.
- The demand for stylish badminton outfits is predicted to grow by 80%.
- Exploring the aesthetic of playing badminton is set to increase by 45%.
Embrace the Jelly Vibes
From home décor to couture and beauty ideas, a distinct trend is forecasted to emerge in 2024, inspired by the beloved jellyfish. Gen Z and Millennials will be the driving force behind this soft and squishy aesthetic.
- The popularity of jellyfish haircuts is expected to skyrocket, with a remarkable increase of 615%.
- Searches for jellyfish hats are projected to rise by 220%.
- Interest in jellyfish umbrellas is anticipated to grow by 195%.
- Blue jellyfish-themed items are predicted to see a notable increase of 155%.
- Jellyfish lamps are expected to gain popularity, with a projected increase of 95%.
Keeping Up with the Upcycle Trend
In 2024, upcycling is set to take center stage. Boomers and Gen X will breathe new life into basic tees, transforming them into unique, personalized fits using whatever snips and shreds they can find.
- Small scrap wood projects DIY are set to soar, with an extraordinary increase of 1,220%.
- Starter leftover recipes are anticipated to see a rise of 165%.
- Craftwork with waste material is expected to increase by 140%.
- Zero-waste sewing patterns are projected to grow by 80%.
- Scrap quilt patterns using leftover fabric are poised to increase by 80%.
Knockout Fitness Trends
In 2024, punching the air will be the ultimate stress reliever. Millennials and Gen Z will fully embrace combat sports such as karate, kickboxing, and jiujitsu as their daily dose of 'me' time.
- Karate kumite is expected to surge by 190%.
- The kickboxing aesthetic is projected to see a substantial increase of 265%.
- Mixed martial arts training is anticipated to rise by 200%.
- Interest in shadow boxing workouts is predicted to grow by 60%.
- Jiu-jitsu is expected to see a moderate increase of 30%.
"Aquatecture" on the Rise
This year, Gen X and Millennials are committing to 'small aquarium designs' and extravagant 'turtle terrariums.' Aquatic architecture is emerging as the hot new trend for styling homes.
- Small aquarium designs are anticipated to increase by 245%.
- Ideas for fish tank themes are expected to surge by 410%.
- Turtle terrarium ideas are predicted to see a rise of 135%.
- Planted fish bowls are expected to grow in popularity, with a projected increase of 95%.
- Bioactive vivariums are set to see a notable increase of 85%.
Food and Drink Trends on Pinterest
Savory Blends
In the year 2024, two delectably indulgent favorites will come together in mouthwatering combinations like 'burger quesadillas' and 'pizza pies.' Gen X and Boomers will savor these innovative food fusions.
- Pizza pies are expected to see a rise of 55%.
- Gummy kebabs are anticipated to experience a substantial increase of 170%.
- Carbonara ramen is projected to grow by 165%.
- Cheeseburger tacos are poised to see a remarkable increase of 255%.
- The popularity of burger quesadillas is expected to rise by 80%.
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Tropical Vibes
In 2024, beloved foods, home décor trends, and fashion discoveries will undergo a tropical transformation. Boomers and Gen Z are spearheading this escapist aesthetic, featuring hibiscus prints and delightful mocktails.
- Pineapple mocktails are projected to increase by 70%.
- Crushed pineapple upside-down cake is anticipated to see a rise of 50%.
- The coconut aesthetic is expected to grow by 35%.
- Hawaiian traybake chicken is poised to increase by 35%.
- Tropical chic décor is expected to surge by 110%.
Kevin O. Frank
Pinterest Travel Trends
Relaxing Retreats
In the coming year, individuals will be organizing trips at a leisurely pace, focusing on catching up on much-needed rest. Gen Z and Millennials will seek out tranquil destinations that provide a stark contrast to tightly packed schedules.
- The demand for staycation hotels is expected to increase by 70%.
- Solo traveling is projected to experience a significant surge of 145%.
- Embracing the slow life is anticipated to grow by 60%.
- The interest in a digital detox challenge is expected to rise by 80%.
- ASMR sleep experiences are poised to increase by 165%.
Off-Road Escapades
Boomers and Gen X are gearing up their 4x4s and heading for the mountains—or at least giving off the appearance of doing so. In 2024, off-roading is evolving beyond a mere activity; it's becoming both an aesthetic and a lifestyle.
- Interest in overland gear is projected to rise by 110%.
- Off-road camping is expected to see a notable increase of 90%.
- Off-road wheels are anticipated to grow in popularity, with a projected increase of 70%.
- The demand for off-road cars is expected to increase by 40%.
- Adventure cars are anticipated to see a substantial rise of 80%.
Trending Financial Services on Pinterest
Adorable Currency
In the current year, Gen Z and Millennials are set to infuse a touch of cuteness into their finances. Credit cards are getting a stylish makeover, piggy banks are being personalized, and, of course, stickers are finding their way onto every conceivable surface.
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- Credit card stickers are expected to surge by 140%.
- Ceramic piggy banks are anticipated to see a notable increase of 95%.
- Teddy banks are poised for a rise of 75%.
- Piggy bank designs are projected to increase by 55%.
- Aesthetic piggy banks are expected to grow by 35%.
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Pinterest Trends for Entertainment and Celebrations
Funky Matrimony
In the current year, weddings infused with a 70s vibe are set to make a notable resurgence. From disco-themed decorations to groovy hen parties, Boomers and Millennials are driving this return to the dance floor with a retro-inspired touch.
- Groovy weddings are expected to increase by 170%.
- 70s brides are anticipated to see a rise of 50%.
- The popularity of retro wedding themes is poised for an 80% surge.
- Groovy hen party outfits are projected to grow by 110%.
- Retro hen party décor is expected to see a modest increase of 35%.
Jazz Renaissance
This year, Millennials and Gen Z will shift away from electronic beats in favor of a more vintage sound: classic jazz. Jazz-inspired attire, dimly lit venues, and lo-fi aesthetics are all on the upswing.
- Jazz aesthetic clothing is projected to surge by 180%.
- Outfits suitable for a jazz bar are anticipated to see a rise of 75%.
- Jazz-funk is poised for a notable increase of 75%.
- Piano jazz is expected to grow by 105%.
- Jazz club outfits are projected to increase by 65%.
Pinterest Trends on Parenting
Micro Celebrations Rather Than Milestones
In the year 2024, small victories will take center stage, as parents infuse a festive spirit into their children's seemingly ordinary moments. From end-of-year school parties to monthly milestone celebrations, even a baby's first tooth will be commemorated with a cupcake.
- Ideas for end-of-year school parties are expected to rise by 90%.
- Monthly milestone celebration ideas are anticipated to see a 90% increase.
- Interest in baby naming ceremonies is projected to grow by 35%.
- Potty training reward ideas are poised for a substantial increase of 100%.
- Celebrating a child's first tooth with a party is expected to increase by 40%.
As a marketer, I need to admit that the impact of Pinterest is undeniable. The trends identified on Pinterest start earlier, last longer, and provide a unique opportunity for brands to align their creative efforts. Take iRobot, for example, whose campaign inspired by the 'Barkitecture' trend saw a 2.4x higher click-through rate.
I know it's easier said than done. You need high-resolution visuals to attract users, engaging captions to go along with them, popular hashtags to boost your pins, and checking the best times to post on Pinterest for maximum engagement.
Perhaps you should consider using a helping hand, like a third-party tool, to help you save time and energy while coping with all these?
Take Advantage of the Latest Pinterest Trends With Circleboom
Circleboom will help you leverage the power of Pinterest to make a lasting impression with its following features:
- The Pinterest scheduler in Circleboom empowers you to effortlessly create, design, share, schedule, and automate both image and video pins across multiple Pinterest boards and accounts simultaneously.
- Additionally, you can include titles and URLs to your Pinterest image and video pins through Circleboom.
- You can create eye-catching pins with Canva integration within Circleboom, ensuring to attract attention within the trend-filled landscape. Canva integration also allows you to design your pins out of ready-made templates.
- On top of all, the built-in ChatGPT-4 of Circleboom (which comes at no extra cost) helps you with the best captions.
- And the Pinterest hashtag generator serves as the icing on the cake, boosting your reach.
- Once you're done preparing your pin, you can post it immediately or schedule it for later, helping you automate your pins.
Circleboom Publish
Circleboom supports Twitter, Facebook, Instagram, Pinterest, LinkedIn, Google Business Profile, and TikTok (soon).
Final Words
As we explore Pinterest trends and predictions, it's clear that Pinterest is more than just a platform; it's a crystal ball that unveils tomorrow's trends today. So, as you plan your marketing strategies for the upcoming year, don't let the next big thing sneak up on you. Find your next opportunity and stay ahead in the ever-evolving world of trends. And also, don't forget to let Circleboom help you every now and then.
