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Who to unfollow on Twitter?

. 4 min read

Determining who to unfollow on Twitter may sometimes depend on your own interests and preferences. I mean, you can choose to unfollow people on Twitter based on the type of content they post, the frequency of their posts, or maybe even their political views.

But there are also general tendencies, meaning that some groups of accounts are more, so to say, deserving of an unfollow than the others.

How do I know? Because as a part of the Circleboom team, I stumble upon many questions and requests, indicating only to a few directions. Here are some of them:

The third part, where people are asking for a mass unfollow, actually speaks volumes.

Because there are people who unfollow their followings one by one after specific incidents, and there are people who just want to purge their followings en masse, including inactives, fake/spammy profiles, and the accounts that unfollowed them.

So if you're among the second group, you're lucky to be here. Because Circleboom is among the very few tools that let you bulk unfollow!

Turning back to our initial question: Who to unfollow on Twitter? And why?


Who to unfollow on Twitter?

You may want to unfollow Twitter accounts to maintain your follow ratio high, if nothing else. So it comes down to the question of who to spare.

However, when deciding who to unfollow on Twitter, it's not always about cutting down the number of accounts you follow—it's about maintaining relevance and value. Unfollowing accounts that no longer provide value can help you focus on content that truly interests you.

So, in line with these two, here are some categories of accounts you should consider unfollowing.


1. Unfollow inactive Twitter accounts

One of the first types of accounts you may want to unfollow are inactive users. If an account hasn't posted in months (or even years), it's probably not adding value to your feed.

  • Why unfollow inactive Twitter accounts: Inactive accounts clutter your following list and reduce the chances of seeing fresh, relevant content.
  • How to spot inactive Twitter accounts: Hover over the left menu on your Circleboom dashboard and find "Inactive friends". They will be listed once you click on it.


2. Unfollow bots and fake / spam accounts on Twitter

Twitter is notorious for bots and fake/ spam accounts that provide little to no engagement or value. These accounts may even send irrelevant promotional messages or engage in fake interactions, risking your account in several different ways.

  • Why unfollow bots and fake/spam accounts on Twitter: Bots and spam accounts flood your feed with low-quality, often irrelevant content. They may also be dangerous to interact with.
  • How to spot bots, fake / spam accounts on Twitter: Accounts with no profile picture, strange usernames, and a lot of promotional links are usually red flags. But if you don't go through all these, just go to your Circleboom dashboard and you'll find an option that says "Fake/Bot Friends" to indicate such accounts you follow.


3. Unfollow overactive Twitter accounts

Some users constantly tweet, like dozens of tweets per hour. And sometimes, their content is not that attractive either. Complaints, drama, misinformation, profanity, and all sorts of stuff... Hence, this naturally disrupts your experience.

Even if their content is attractive, there's still the risk of entering an echo chamber. And yes, muting them can be an option, but unfollowing them will let you permanently cut ties with them.

  • Why unfollow overactive Twitter accounts: Following overactive accounts can clutter your Twitter feed with too much one-sidedness. It might also distract you from focusing on other content.
  • How to spot overactive Twitter accounts: Honestly, these ones are hard to miss on your timeline. Nevertheless, you can also spot them on Circleboom, again under the same menu, if you'd ever like to list and unfollow all of them at once.


4. Unfollow unfollowers on Twitter (Non-mutuals)

If you’re looking to build relationships or increase engagement on Twitter, consider unfollowing users who don’t follow you back, especially if they don’t interact with your content.

  • Why unfollow who's not following you back on Twitter: Following too many people who don't follow you back dilutes your engagement potential. Besides, what's the point of being mutuals if they suddenly unfollow you for no reason?
  • How to spot who's not following back on Twitter: Manually checking and comparing your followers with followings is an option. But if you want the easier way, Circleboom shows you your unfollowers too, through a button that's named "Not Following Back".


Final words

Maintaining a relevant and engaging Twitter feed is essential, especially if you’re using the platform for professional purposes or personal growth. Knowing who to unfollow on Twitter helps you avoid clutter, focus on valuable content, and ensure a more engaging Twitter experience.

By regularly unfollowing inactive, irrelevant, and non-engaging accounts, you can streamline your feed, making Twitter a more useful and enjoyable platform. And tools like Circleboom make the process easier, ensuring that you can focus on building meaningful relationships and staying updated with relevant content.

Would you like know what else Circleboom does? Check all its features down below:


Fatih Kemal Oksuzoglu

Passionate about the latest trends and developments in the digital world, all the way from social media marketing to cybersecurity, and enjoys sharing his insights and tips.