If people would know that they can get website traffic from Pinterest, their entire social media strategy would change!
When people think of getting traffic to their website, they usually talk about Google, Twitter, or maybe Instagram. But for years, one of my secret weapons has been Pinterest.
Yes, Pinterest—the platform many assume is just for recipes and DIY projects.
What most people don’t realize is that Pinterest is actually a visual search engine with massive potential to drive long-term, consistent traffic to your site.
I've been using Pinterest for years, and it continues to send high-quality visitors to my website every single day. If you’re not using it, you’re missing out.
Here's how I make it work—and how you can too.
Why Pinterest is a Hidden Gem for Traffic
Unlike other platforms where content disappears quickly, Pinterest works differently. It functions more like a search engine than a social media site. People search with intent—looking for ideas, answers, and inspiration.
For example, I’ve had blog posts from two years ago still receiving daily visits, just because their pins are still being saved and shared.
How to Get Traffic from Pinterest: What Works for Me
1. Create Clickable, Scroll-Stopping Pins
Use vertical designs (2:3 ratio), high-quality images, and bold text overlays. A good pin visually communicates what your content is about and makes people want to click.
2. Add SEO-Friendly Descriptions
Pinterest is a search engine. That means keywords matter. Use natural language and describe what users will find if they click. This helps your pins get discovered in search.
If you don't want to spend time and energy on writing or if you lack the experience and creativity necessary to find the perfect description for pins, Circleboom's AI-Powered Pinterest Description Generator helps you auto-generate amazing texts that perfectly reflect your Pinterest pictures and videos.
3. Join Niche Group Boards
Contributing to niche boards in your area of content expands your reach. You get to share your pins with people already interested in your topic.
4. Repin Evergreen Content Regularly
Some content never gets old. Repost it with updated visuals and descriptions. This keeps your best posts circulating in the Pinterest ecosystem.
You should send signals to the Pinterest algorithm that you are active on the platform!
5. Schedule Pins for the Best Times (with Circleboom)
Timing plays a huge role in Pinterest performance. If you post when your audience is inactive, your content might go unnoticed, even if it’s great.
That’s why I schedule all my pins with Circleboom. It not only allows me to plan content in advance but also suggests the best times to post based on audience engagement.
Here’s how I do it step by step:
Step #1: Log in to Circleboom Publish and connect your Pinterest account.
You can easily register if you don't already have a Circleboom account.
Step #2: Click on the “Create New Post” button.
You can also choose “Pinterest Specific”.
Step #3: Proceed with selecting your Pinterest account(s).
Then comes the step of defining boards to save your pin on Pinterest.
Step #4: Now, you can start designing your pins through Circleboom's built-in Canva. Its ready-made post templates save you time and effort. Also, you won't need to worry about the ideal pin sizes.
You can also connect your Google Photos to Circleboom and post images and videos directly from the cloud.
Step #5: Now it's time for texts. Thanks to its ChatGPT integration, Circleboom lets you create or improve your pin descriptions enriched by AI-generated hashtags, emojis, and other extras like grammar checks or translations.
This will help you add relevant keywords to your Pinterest posts to increase the visibility and SEO value of your pins. This will help you add relevant keywords to your Pinterest posts to increase the visibility and SEO value of your pins.
Step #6: The icing on the cake: Pinterest hashtag generator. You can find, create, and save relevant and popular hashtag groups for your auto-generated Pinterest content.
This will also help you find trending hashtags and grow your Pinterest account faster.
Step #7: Once you generate your Pinterest pins, you can share them immediately, or you can schedule them for the future.
Also, you can set time intervals and queue your pins to automate Pinterest posts.
It takes just a few minutes, and your Pinterest stays active even when you’re not online. You can plan out days—or even weeks—of content in one go.
But There’s More You Can Do with Circleboom: RSS Feed Automation
If you want to take it a step further, you can connect your blog’s RSS feed directly to your Pinterest account using Circleboom.
Here’s why that matters: every time you publish a new post, it automatically gets turned into a pin and shared to your selected board. No uploading, no designing, no copy-pasting—just effortless automation.
To connect your RSS feed:
Step #1: On the left side, find the sign of RSS Feeds.
When you hover, you will see two options: “Connect a new RSS Feed” and “List your connected feeds”.
Step #2: When you click on “connect a new RSS Feed”, you will be directed to a new page.
There, everything starts with account selection. Select your multiple Pinterest accounts.
Then you will enter other details: 1) RSS Feed URL 2) Name 3) “Begin With” and “End With” texts.
Lastly, you need to set the frequency that RSS Feed will check the source (once a day, every one hour, every 15 minutes) and post the number per check (1,2,3,4..).
In the end, there are other options like sharing the URL of the source with the post and posting a title, body, and a photo with the content.
For Pinterest users, it is wise to create auto-pins with titles, bodies, and photos to enrich your content and make it SEO-oriented!
With just one setup, your latest content will always reach your Pinterest audience without you lifting a finger.
Final Thoughts
Pinterest is one of the most underrated traffic sources out there. If you’re not using it to drive visitors to your website, now’s the time to start.
Use the right strategies, post at the right time, and automate smartly with Circleboom—both for scheduling and RSS integration—and you’ll start seeing steady, reliable traffic that grows over time.
👉 Ready to turn Pinterest into your top traffic source?
Start scheduling and automating your pins with Circleboom