You've successfully subscribed to Circleboom Blog - Social Media Marketing
Great! Next, complete checkout for full access to Circleboom Blog - Social Media Marketing
Welcome back! You've successfully signed in.
Success! Your account is fully activated, you now have access to all content.

The Best 92 Digital Marketing Tools To Grow Your Business

. 75 min read

As of 2022, there are almost 5 billion social media users worldwide. This figure corresponds to more than 50% of the world's population. On the other side, the total number of social media users overlaps with 90% of global internet users.

So, it's practical to say whoever is on the internet is also a social media user. This means we can interchangeably use the digital and social media marketing (SMM) terms because the audiences are nearly identical.

The popularity of social media (and the entire digital world) carries inherent advantages and disadvantages. As for the benefits, there is always a "right" audience for everyone, regardless of their sector or niche.

Conversely, the tremendous profit opportunities make the competition challenging for marketers. Plus, the technical complexity of marketing strategies becomes more difficult.

So, we all know our right audience is over there. But, as the fishermen put it, seeing is not catching!

In order to reach out to this massive audience, you need to up your hand, especially with professional help. In the case of digital or social media marketing, the most practical professional helps come from online tools.

So, if you want to make the most out of your social media marketing campaigns and manage them with no effort, you should start using social media marketing tools.

25 Social media marketing tools for a BIG 2022!
We’re here to do our best to guide you in finding the best social media marketing tools that can answer your unique needs.

Nevertheless, when it comes to digital marketing tools, there are hundreds of thousands of options to select from. This means you can find hundreds of options for each social channel or task type that interests you.

I'm sure you know choosing the best suitable tools for your cause is not exhausting!

So, I thought it'd be genuinely helpful if I wrote a super inclusive and comprehensive article on the best digital marketing tools on the market. While doing so, I'll investigate the best tools within the following groups.

Circleboom Social Media Manager

Plan, organize, and manage all your social media accounts in one dashboard.


  • Social Media Marketing
  • Project Management
  • Content Creation
  • CRM (Customer Relationship Management)
  • SEO and SEM Tools
  • Email Marketing Tools
  • Video Marketing Tools
  • Lead Generation Tools
  • Analytics Tools

Yet, before diving into the world of digital market tools, let me explain what social media marketing tools are.

Let’s get rolling!

What is a Marketing Tool?

Marketing tools refer to various techniques, resources, and digital programs used by companies to promote their products and services effectively. Yet, I'll primarily focus on "digital programs" or "software" throughout the article.

Companies can use these tools for a wide range of purposes, from implementing marketing campaigns to tracking the performance of campaigns.

Since different marketing tools serve a unique purpose, businesses often need multiple tools to achieve their campaigns. Therefore, I group the best tools by their primary functions and evaluate each one in detail.

Let's get going, have no time to lose!

Social Media Marketing (SMM) and Management Tools

As social media gets more integrated with our daily lives, it becomes more difficult to overlook it. It's everywhere and offers excellent treasures for literally everyone. Whatever product or service you'd like to promote within the scope of your digital marketing campaign, social media is always a great place to be!

However, great social media doesn’t happen just overnight! You have fierce competition on social media platforms and need to spend long hours to master it.

Of course, this won't have to be the case, if you stick with the "right" set of social media marketing tools to boost your social media performance.

For this reason, I created the following list for you to see the best social media marketing tools on the market that will especially suit your digital marketing projects.

1. Circleboom Publish (Editorial Choice)

Circleboom Publish

Circleboom supports Twitter, Facebook, Instagram, Pinterest, LinkedIn, Google Business Profile, and TikTok (soon).


The reasons why I chose Circleboom Publish as the "editorial choice" among the social media management tools are as follows:

  • Circleboom is a highly trustworthy company used by professionals like Netflix and L'oreal. So, you can feel totally safe while using Circleboom Publish.
  • The review rates of Circleboom on high-esteemed platforms like G2, Capterra, and Trustpilot are way higher than its counterparts. You can especially check out the Trustpilot rates of Circleboom. While the rate of its counterpart is mostly lower than 3.0, its rate is 4.5.
  • It has one of the most convenient pricing plans on the market. Considering the costs per social channel connected and the extensive set of features offered, it's the number one social media management tool.
  • Another point about the pricing policy of Circleboom is that you pay only for what you need (instead of tons of other irrelevant features). So, it's worth every single penny you spend because you pay for nothing extra.
  • Cirlceboom also provides full-fledged customer service for its users. Plus, Circleboom Publish has a super user-friendly interface that makes the user experience (UX) much more enjoyable and smooth.
  • Lastly, it has key features like Google My Business Integration and Twitter Thread Maker that no other social media management tools have.
Circleboom Publish

Circleboom Publish is one of the best working social media marketing tools if you manage multiple social media accounts on different platforms. It offers scheduling services on Twitter, Facebook, Instagram, Pinterest, Google My Business (GMB), and (very soon) TikTok.

Circleboom Publish is a highly user-friendly and trustworthy social media management tool. It makes scheduling super simple and provides numerous services for its users, like post scheduling on Instagram and Twitter.

You can manage your multiple accounts in one dashboard with Circleboom. If you have numerous accounts to manage, Circleboom Publish is the best option for you!

Dashboard of Circleboom Publish

You can post right away or schedule your posts for a later time and date. You can utilize the queue scheduling property on Circleboom. All you need is set time intervals and automate your photos, and the rest is on Circleboom Publish!

You can also save your photos as a "draft" to post whenever you want in the future.

If you want to find out more about Circleboom, you can check out the following YouTube video:

How Much to Pay for Circleboom Publish?

Entry Plan: $3.99/mo

Pro Plan: $15.83/mo

Premium Plan: $34.99/mo

Business Plan: $79.99/mo

Enterprise Plan: $149.99/mo

Capterra/G2/Trustpilot Ratings:

Capterra – (4.7 / 5) stars

G2 – (4.7 / 5) stars

Trustpilot – ( 4.5/ 5) stars  

2. Circleboom Twitter

Circleboom Twitter

Circleboom Twitter management tool offers account analytics, follower/friends insights, tools to check, fakes, spammers, inactive accounts, advanced account search and delete tweets services.

With the extensive set of features of Circleboom Twitter, you can track your Twitter performance, automatically clean your Twitter account, and benchmark your competitors.

On the other side, you can find specific Twitter users interested in topics you are creating products and services for. If you want to know how to search in your audiences' tweets, bios, profiles, etc., here, Circleboom Twitter is!

Circleboom Twitter allows conducting a Smart Search on Twitter and finding accounts that are tweeting on specific topics.  You can track keywords and hashtags and filter your search results by location, language, date, follower number, and other parameters.

Keyword & Hashtag Tracker | Track Hashtags on Twitter
Having difficulty in hashtag tracking on Twitter? With Circleboom Twitter, you won’t need any other tool to track hashtags on Twitter.

How Much to Pay for Circleboom Twitter?

Free Plan: 0

Pro Plan: $12.99/mo

Enterprise Plan: Contact for price

Capterra/G2/Trustpilot Ratings:

Capterra – (4.7 / 5) stars

G2 – (4.7 / 5) stars

Trustpilot – ( 4.5/ 5) stars

3. Buffer Publish


Buffer Publish is an excellent social media marketing tool. It's an intuitive social media management platform, and big companies like Shopify and Spotify trust and use the platform.

The motto of Buffer is:

Build your audience and grow your brand on social media

In this regard, Buffer offers users advanced scheduling features on platforms, Instagram, TikTok, Facebook, Twitter, Pinterest, and LinkedIn. all from one simple dashboard.

You can smoothly post your content to your social media accounts with a few clicks. All you need is to log in and manage your entire channel set in a simple dashboard.

However, as the cons of the tool, I'd like to remind you that Buffer Publish has no Twitter Thread Scheduler like Circleboom Publish. So, take this issue into account while making your choice.

If you want to learn more about how to use Buffer's social media management tool, you can watch the video below:

How Much to Pay for Buffer Publish?

Free: $0/mo

Essentials: $6/mo

Team: $12/mo

Agency: $120/mo

Capterra/G2/Trustpilot Ratings:

Capterra – (4.5 / 5) stars

G2 – (4.3 / 5) stars

Trustpilot – ( 2.4 / 5) stars  

4. Hootsuite


Hootsuite is a very effective and prominent social media marketing tool. It helps schedule posts, provides access to in-depth analytics, and monitors keywords.

Having Hootsuite on your side, you can easily plan, create, and schedule all your social media account with minimum effort. There is also a teamwork option available on Hootsuite. You can manage your social media teams with Hootsuite.

Thus, HootSuite is particularly suitable for small and medium-sized enterprises. It's possible to assign different permission levels for each team member. This way, you can control what your team member can and cannot access.

Lastly, Hootsuite's free version allows connecting three social media accounts for easy platform management. Besides the pros of Hootsuite, I need to remark on the dull and outdated interface of the tool.

Therefore, it may take a while to get familiar with the tool's functionality.

As the last disadvantage of Hootsuite, I need to remark that Hootsuite does not allow you to schedule Twitter threads. So, this issue may be critical for you if you're an organization using Twitter as your primary promotion channel.

Here is a tutorial to learn how to use the Hootsuite social media management tool if you want to learn further about Hootsuite:

How Much to Pay for Hootsuite?

Professional: $40/mo

Team: $112/mo

Business: $683/mo

Enterprise: Contact for prices.

Capterra/G2/Trustpilot Ratings:

Capterra – (4.7 / 5) stars

G2 – (4.1 / 5) stars

Trustpilot – ( 2.8 / 5) stars

5. Iconosquare


Although Iconosquare is known for its in-depth social analytics services, it is also a great social media scheduler. On the one hand, Iconosquare provides you with highly in-depth social analytics for your Instagram, Facebook, Twitter, and LinkedIn accounts.

On the other side, it helps schedule your Facebook, Instagram, and Twitter posts and monitor the comments on your Instagram and Facebook posts.

So, you can manage your posts and engagement-related tasks on the Iconosquare dashboard, with the least effort. Keep in mind that Iconosquare also provides service on TikTok.

Regarding the cons of the tool, you may have problems reaching customer support whenever you want. Second, if you have different social media accounts (like Pinterest) to manage, Iconosquare is not suitable for you.  

Lastly, Iconosquare does not have support Google My Business integration and does not Twitter thread scheduling feature.

How Much to Pay for Iconosquare?

Pro: $59/mo

Advanced: $99/mo

Enterprise: Contact for price

Capterra/G2/Trustpilot Ratings:

Capterra – (4.4 / 5) stars

G2 – (4.4 / 5) stars

Trustpilot – ( 2.8 / 5) stars

6. Napoleoncat


NapoleonCat is more than a casual scheduling tool. It offers a whole set of great features for social media managers. The services range from scheduling to social media analytics.

Plus,  It has a "unified inbox" that collects comments and messages from all your social media profiles in a simple dashboard.

So, you don't need to spend long hours on different social platforms to manage your inbox if you have NapoleonCat. Plus, NapoleonCat is highly suitable for teamwork due to various collaboration-oriented features,

Notwithstanding, the interface of the tool is outdated and doesn't support TikTok yet.

Here is a YouTube guide to NapoleonCat if you want to learn further about the tool:

How Much to Pay for NapoleonCat?

Standard: $23.25/mo

Pro: $48/mo

Custom: Get in touch for the price.

Capterra/G2/Trustpilot Ratings:

Capterra – (4.8 / 5) stars

G2 – (4.8 / 5) stars

Trustpilot – N/A

7. Crowdfire


Crowdfire is definitely what you need on your side if you want to manage the social media of your business easily & effectively. It is a popular social media management tool.

It also offers best-in-class features to help grow your social media performance (and thus your digital marketing success).

Using Crowdfire, it's not difficult to imagine that your engagement and conversion rates will increase in no time. With the scheduling and content curation features of Crowdfire, I believe you can find what you need in a social media management tool.

One of the G2 reviews also shows the popularity and excellence of Crowdfire:

The best features about Crowdfire are the tools surrounding content, engagement, and how to further reach an audience through the capabilities of the app. Very helpful in that regard.

Lastly, Crowdfire provides simplified and customizable reports that allow you to measure, track and understand your business’s ROI (Return of Investment).

However, Crowdfire doesn't work well with LinkedIn, and its free version is too limited to try and see the properties of the tool. Plus, Crowdfire has no Twitter thread scheduling feature and provides no service on the Google My Business platform.

So, if you're a local business that finds your Google My Business performance critical for your growth, or if you follow a Twitter-oriented marketing campaign, you better consider other social media management tool options.

If you want to get a more detailed view of Crowdfire, here is the tutorial of the tool:

How Much to Pay for Crowdfire?

Free: $0/mo

Plus: $7.48/mo (per user)

Premium: $37.48/mo

Capterra/G2/Trustpilot Ratings:

Capterra – (4.2 / 5) stars

G2 – (3.9 / 5) stars

Trustpilot – ( 1.5 / 5) stars

8. SocialBee


SocialBee is another popular and great-working social media marketing tool. It has various features for everyone, whether you are an entrepreneur/solopreneur, or have an agency.
The tool helps you put your content on "auto-pilot" and lets your digital marketing objectives come true with an ever-green social media presence and growing popularity.

It has an easy-to-use interface, and it's pretty intuitive. Socialbee allows you to add, organize and share content across different social platforms. These platforms are Facebook, LinkedIn, Twitter, Pinterest, Instagram, TikTok, and Google My Business.

Lastly, the tool is pretty affordable. So, it may be extra suitable for start-ups with low-budget or beginner solopreneurs.

Nevertheless, SocialBee has no Twitter thread scheduling feature.

So, if your marketing campaigns are Twitter-oriented, you better take this issue into account.

If you want to get a more detailed view of SocialBee, here is a long overview for the tool:

How Much to Pay for SocialBee?

Bootstrap: $19/mo

Accelerate: $39/mo

Pro: $79/mo

Enterprise: Contact for prices.

Capterra/G2/Trustpilot Ratings

Capterra – (4.5 / 5) stars

G2 – (5.0 / 5) stars

Trustpilot – ( 3.8 / 5) stars (there are only two reviews!)

#9 Loomly

Loomly makes content management easy for marketing teams.

Loomly is known for its detailed post previews, plus the Stories & Reels scheduling feature.

Loomly helps manage all your social media content from one dashboard. Plus, it's suitable for teamwork, you get a notification every time someone in your team updates or comments on a piece of content.

Plus, Loomly provides you with continuous post ideas based on date-related events and social media best practices. Here are the features that will keep your accounts evergreen:

  • RSS Feed integration
  • Events, holidays & date-related celebrations
  • Customized post ideas

However, Loomly has no tagging feature, which is a big disadvantage on Instagram.  Plus, Loomly doesn't have a forever free trial. It has only a 15-day free trial for individual plans below.

How Much to Pay for Loomly?

Base: $35/mo

Standard: $79/mo

Advanced: $172/mo

Premium: $359/mo

Enterprise: Contact for price.

Capterra/G2/Trustpilot Ratings

Capterra – (4.7 / 5) stars

G2 – (4.6 / 5) stars

TrustPilot – (3.7 / 5) stars

The following social media marketing tools are not the best ones to choose from. However, I suggest taking a look at them and checking if they still suit your needs.

#10 Creator Studio

Creator Studio

Creator Studio is a completely free tool that Meta has developed. It helps content creators manage their Instagram (and Facebook Pages) from a single dashboard.

The tool is exclusively designed for use on PC. It lets you view post analytics, track your engagement, and even schedule content. Plus, the tool helps you manage and monetize content.

Instagram inbox, insight exploration about your followers, and post scheduling are the principal features of Creator Studio that make it a suitable social media management tool.

However, it doesn't support enough social media platforms, and it's not ideal for agencies and marketing teams.

How Much to Pay for Creator Studio?

Completely free to use.

Capterra/G2/Trustpilot Ratings

Capterra – (4.3 / 5) stars

G2 – N/A

TrustPilot – N/A

11. SocialPilot


SocialPilot is an effective social media management and automation tool. If you want to put your social media accounts on "auto-pilot" and let them fly by themselves, it's definitely your cup of tea!

It has a practical RSS feed feature. Using the feature, you can add the URL of your business’s website and other websites, and SocialPilot shares them automatically on your social media.

What's more, SocialPilot has a "social inbox" feature with that you can view and reply to messages and comments. However, this feature is only for Facebook.

On the other side, bulk scheduling and integrated social media analytics features make life easier. You can automate your content shares and continuously get feedback about your posts' performance with detailed analytics reports.

How Much to Pay for SocialPilot?

Professional: $25.50/mo

Small Team: $42.50/mo

Studio: $85/mo

Agency: $85/mo

Capterra/G2/Trustpilot Ratings

Capterra – (3.5 / 5) stars

G2 – (4.5 / 5) stars

TrustPilot – (2.7 / 5) stars

#12 Viraltag

Source: Viraltag

ViralTag offers you a feature to schedule posts at the prime or best times based on your followers' timeline activities. The tool is frequently used on visuality-oriented platforms like Instagram.

Scheduling multiple posts at once will give your social media marketing efforts a big boost. Plus, the built-in Canva extension is a great thumbs-up for creative and trendy designs.  You can curate appealing visual content with Canva.

However, Viraltag doesn't have an extensive set of integration services.

How Much to Pay for Viraltag?

Individual: $29/mo

Small Business: $99/mo

Brand: $249/mo

Capterra/G2/Trustpilot Ratings

Capterra – (4.4 / 5) stars

G2 – N/A

TrustPilot – N/A

Content Creation Tools

Digital content rules the internet. Yet, creating new & attractive content and promoting our services or products with the help of this content is just overwhelming.

Fortunately, there are tons of different tools that can make content creation a breeze. However, the problem is which ones are the most suitable for our causes?

Let's explore the answer to this question while scrolling through the tool list below. As a content creator, I find these tools quite resourceful, and I believe they'll help you too!

Let's get your next content the killer in your digital marketing projects next time.

13. Circleboom Publish (Editorial Choice)

Circleboom Publish

Circleboom supports Twitter, Facebook, Instagram, Pinterest, LinkedIn, Google Business Profile, and TikTok (soon).


The reasons why I chose Circleboom Publish as the "editorial choice" among the content creation tools are as follows:

  • Circleboom Publish's ready-made post templates package is full of materials to easily create catchy & trendy content for visual-oriented platforms like Instagram and Pinterest.
  • Circleboom Publish has built-in tools, Canva, Unsplash, and Giphy to create eye-catching and unique posts to attract visitors and boost your impressions and engagements.
  • Beside visual content creation tools, Circleboom Publish has built-in article curation tools. With this tool, you type in your interest topics and Circleboom Publish lists relevant & high-quality article suggestions.
  • You can schedule posting times for these articles or post them in a queue.

Circleboom Publish is one of the best content curation tools. On the one hand, it offers visual content creation tools like Canva and Unsplash.

On the other side, it allows you to curate high authority articles in one place and schedule them in advance.

Once you create your content, you can post them on Twitter, Facebook, Instagram, Pinterest, Google My Business (GMB), and (very soon) TikTok.

Keep in mind that Circleboom Publish allows you to manage your multiple accounts in one dashboard with Circleboom. If you have numerous accounts to manage, Circleboom Publish is definitely the best choice for you!

If you want to find out more about how to use Circleboom for content creation, you can check out the following YouTube video:

How Much to Pay for Circleboom Publish?

Entry Plan: $3.99/mo

Pro Plan: $15.83/mo

Premium Plan: $34.99/mo

Business Plan: $79.99/mo

Enterprise Plan: $149.99/mo

Capterra/G2/Trustpilot Ratings:

Capterra – (4.7 / 5) stars

G2 – (4.7 / 5) stars

Trustpilot – ( 4.5/ 5) stars

14. Pixpa

The review rates of Pixpa on G2, Capterra, and Trustpilot are significantly higher than its competitors. Plus, its user-friendly interface and rich templates make Pixpa stand out among other tools.

Therefore, it's been chosen as the editorial choice for content creation tools.  


Pixpa is an all-in-one website-building platform widely used by creative professionals. It offers a wide range of portfolios for people from different walks of life, like artists, and photographers, along with businesses like branding agencies.

On the other side, Pixpa also offers a very inclusive platform for small businesses to build and grow their online presence. They can use tools like built-in online stores, blogs, client galleries, and SEO tools.

The best thing about Pixpa is that it requires no code or prior technical know-how while building your website.

Plus, it's an inexpensive and accessible solution for those planning to create a branded website or portfolio.

However, Pixpa has two important drawbacks that you better take into account. First, the built-in options are missing for purchasing custom domain names. Second, there are no free trial plans. So, you cannot check out how Pixpa works out for you before deciding to buy it.

But, considering that pricing plans are pretty convenient, this no-free trial issue may not be that important.

How Much Do You Need to Pay for Using Pixpa?

Personal: $2.50/mo

Creator: $5 per/mo

Professional: $7.50/mo

Advanced: $12.50/mo

Capterra/G2/TrustPilot Ratings

Capterra – (4.7 / 5) stars

G2 – (4.5 / 5) stars

TrustPilot – (4.8 / 5) stars

15. Venngage


Venngage is an information design platform. It provides a wide range of business-to-business templates and facilitates communicating complex information within and outside your organization.

Plus, while doing so, you may not need even a designer. You can keep your organization alert to important processes with engaging visual materials.

The most distinctive aspect of Venngage’s products is that they help transform data insights to create engaging and powerful visual content or research documents.

What's more, Venngage has excellent infographic templates that will make sure your clients get your offerings. So, you can think of Venngage as a platform where you can create and organize important visual assets for your organization.

These assets may include reports, organizational structure and information, onboarding guides, etc.

How Much to Pay for Venngage?

Premium: $16/mo (per user)

Business: $39/mo (for teams up to 10 members)

Enterprise: $499/mo (for the entire team)

Elite: $199/mo (per user)

Capterra/G2/TrustPilot Ratings

Capterra – (4.6 / 5) stars

G2 – (4.7 / 5) stars

TrustPilot – (3.8 / 5) stars

16. Piktochart


Piktochart identifies "Information design simplified". It's an intuitive, easy-to-use visual communication platform for designing visuals and repurposing videos.

Piktochart has 11 million people who use the tool to create infographics, reports, videos, and more. Its infographic, presentation, flyer, poster, and report maker gives marketers a great range of materials to tell more engaging stories about their products or services.

Apart from designing catchy images, infographics, and all, Piktochart helps you edit your videos. Built-in video editing tools on Piktochart allow turning long videos, webinars, virtual events, or Zoom meetings into customized bite-sized clips.

How Much to Pay for Pictochart?

Pro: $19/mo (per user)

Enterprise: Contact for price

Capterra/G2/TrustPilot Ratings

Capterra – (4.7 / 5) stars

G2 – (4.4 / 5) stars

TrustPilot – (3.7 / 5) stars

17. Flipsnack


Do you have difficulty sharing your "point" clearly enough? Have no idea how to convince your stakeholders with powerful reports, or do you need to get more engagement across your social media platforms with engaging visuals?

If so, Flipsnack is your solution. Flipsnack is a cloud-based publishing tool. It allows creating and uploading of many different types of publications. With Flipsnack on your side, it's incredibly easy to create your own catalogs, brochures, magazines, and reports.

However, as a reviewer on G2 mentions, the most distinctive feature of Flipsnack is that:

"It turns your PDF files into interactive catalogues with videos & GIF embedded."

On the other side, Flipsnack is very intuitive to use and provides you with catchy & trendy results. Lastly, reviewers state that Flipsnack has good customer service for the price you're paying.

So, considering the price plans below, along with good customer service and boosting features, Flipsnack is worth giving a try.

How Much to Pay for Flipsnack:

Starter: $14/mo

Professional – $35/mo

Business – $79/mo

Capterra/G2/TrustPilot Ratings:

Capterra – (4.5 / 5) stars

G2 – (4.5 / 5) stars

TrustPilot – (3.6 / 5) stars

18. Whatagraph

Whatagraph is a reporting tool for marketing agencies and in-house marketers

Whatagraph is an online monitoring and reporting platform. The platform is mostly used by medium and small marketing agencies. But, the platform is also suitable for in-house marketers.

With Whatagraph, marketers can review, monitor, and report on the performance of their marketing campaigns. While doing so, Whatapgraph allows getting information from multiple data sources.

Whatagraph is a visual-oriented platform that turns the performance numbers into a visual presentation. This way, the platform helps agencies, clients, and anyone unfamiliar with marketing terminology while reading and interpreting the data.

Besides, I'd like to mention two further key features that make Whatagraph pretty popular. First, it automatically updates and sends reports to designated clients. Second, you can work with customer data through an API.

However, Whatagraph is not an affordable choice compared to other tools on the list. The price ranges from $30 to $40 per user. So, be aware of this fact while looking for a suitable tool.

How much to pay for Whatagraph?

  • Professional: $199/mo
  • Premium – $299/mo
  • Custom: Contact for price

Capterra/G2/TrustPilot rating:

Capterra: 4.4/5 stars

G2: 4.5/5 stars

Trustpilot: 2.6/5 stars

19. Creatopy


Creatopy is an excellent ad design platform that helps craft engaging ads for your marketing campaigns. Whether you need banners, social media, and video ads, Creatopy is always with you.

Creatopy provides industry or niche-specific templates if you have difficulty in creating your content. Of course, you can also create your own custom designs.

The high-quality image, video, and audio libraries are excellent and ready for you to use as much as you want. With the high-quality and updated content available, you can color up your ads and easily increase your conversion rates.

Lastly, with its automation features, the platform lets you create large sets of ads that can be edited and downloaded simultaneously.

Nevertheless, Creatopy is still young and has a lot of new features in progress. So, you may consider waiting for a while before subscribing to the tool.

How Much to Pay for Creatopy

  • Create: $17/mo (per editor)
  • Automate: $35/mo (per editor)
  • Enterprise: Contact for price (suitable for more than five editors)

Capterra/G2/TrustPilot Ratings:

Capterra – (4.6 / 5) stars

G2 – (4.6 / 5) stars

TrustPilot – (4.1 / 5) stars

The following tools are not as extensive. But, I still believe they're worth checking & trying out.

20. Pixlr


Pixlr offers similar features to PhotoShop. The difference is that you can use tons of value that Pixlr offers in the free version.

You can use Pixlr when creating graphics for social media accounts. Resizing images, applying quick fixes, and removing the image background are a few of the features that you can enjoy with Pixlr

For those requiring advanced editing capabilities, paid plans are available at convenient prices.

How Much to Pay for Pixlr

  • Premium: $4.90/mo (per user)
  • Creative : $14.99/mo (per user)

Capterra/G2/TrustPilot Ratings:

Capterra – (4.6 / 5) stars

G2 – (4.6 / 5) stars

TrustPilot – (4.1 / 5) stars

21. VismeChart


If you need engaging and simplified charts to submit to your customers and prospects, VismeChart is what you should be looking for.

Adding designed chart visuals to your blog posts or social media posts, can drive backlinks and credibility.

Designing engaging charts with Visme is super easy. You can also curate lively infographics, short videos, and presentations on Visme’s intuitive, drag-and-drop designer.

How Much to Pay for VismeChart?

  • Personal: $12.25/mo (for individual use)
  • Business: $24.75/mo
  • Teams: Contact for price

Capterra/G2/TrustPilot Ratings:

Capterra – (4.5 / 5) stars

G2 – (4.5 / 5) stars

TrustPilot – (4.1 / 5) stars

22. Burst


Burst is a great source if you need images for your blog posts, social media posts, or videos. Its library is brimmed with copyright-free images with commercial use licenses.

How Much to Pay for Burst

The library of Burst is completely free to use.

Capterra/G2/TrustPilot Ratings:

There are no published reviews on Burst.

Analytics Tools

Analytics tools are an integral part of digital marketing campaigns. With the help of these tools, we can track our campaign performance and step at the right time.

However, there are so many of them, and it's naturally difficult to know which ones accomplish which goals. The following list will show you the best analytics tool describes marketing that aggregates data from various platforms into one place

23. Circleboom Twitter (Editorial choice)

Circleboom Twitter Account Analysis is the best if you want to get your Twitter account's insight in the quickest and most efficient way possible. The reasons why I believe it's the best Twitter analytics tool are as follows:

Circleboom Twitter Analytics

Circleboom also offers the Twitter Interest Targeting service, which tells you all about your followers, audience, and Twitter friends’ areas of interest. All of this information is brought to you on an interactive graph.

Ultimately, with Twitter Follower Stats, you can track the stats of your new followers and your follower growth. You can also see a list of verified accounts that follow you. What's more, Circleboom’s Fake Twitter Account Checker is an excellent optimization tool to detect and remove fake followers that add nothing to your growth.

I'd lastly like to remark that you can also use Circleboom Twitter on the go! You can download the iOS App. Or you can log in through your Android devices' mobile browsers

Circleboom Twitter iOS App

How Much to Pay for Circleboom Twitter?

Free Plan: 0

Pro Plan: $12.99/mo

Enterprise Plan: Contact for price

Capterra/G2/Trustpilot Ratings:

Capterra – (4.7 / 5) stars

G2 – (4.7 / 5) stars

Trustpilot – ( 4.5/ 5) stars

24. Twitter Analytics

Twitter Analytics

Twitter Analytics is a user-friendly dashboard that helps track the performance of your Twitter account. Twitter Analytics:

  • provides in-depth insights into your social media strategy
  • identifies/classifies your followers, and pinpoints the tweets that take higher impression and engagement rates.

Regarding what metrics Twitter analytics checks and presents you with, here are the list for you:

  • Impressions
  • Reach
  • Engagement rate
  • Link clicks
  • Mentions
  • Followers

So, Twitter Analytics helps understand the behavior & interests of your followers, increase the success rate of your social media marketing campaigns, and boost participation in trending tweets.

With in-depth insights into your Twitter accounts, it helps make data-driven decisions. It also improves our understanding of the success rate of our video content by telling the accurate number of people who viewed it and also the completion rate.

How Much to Pay for Twitter Analytics?

The tool is completely free.

Capterra/G2/Trustpilot Ratings:

Capterra – N/A

G2 – (4.1 / 5) stars

Trustpilot – N/A

25. Keyhole


Keyhole is an excellent analytics tool that helps marketers measure, improve and report on the impact they're making on social media. So, if you're a digital marketing specialist working on a social media campaign, Keyhole is a great place to measure your campaign's impact and success.

Keyhole has three key features that help marketers improve their social media strategy and prove their impact on colleagues and clients.

  • Social listening
  • Influencer tracking
  • Social media analytics products

The influencer tracking feature allows you to filter influencers based on geo-location and keywords in their bios. That way, you can easily reach out to influencers to help boost engagement and increase your marketing ROI.

On the other side, Keyhole has a user-friendly analytics dashboard that shows hashtags popularly used with your main hashtag. You can easily use the tool to detect the most popular hashtags relevant to your campaigns.

Lastly, it's important to remark that Keyhole:

  • Generates beautiful, shareable reports in seconds
  • Allows to benchmark your competitors' content strategies & see what works for them
  • Delivers the latest/most updated reports whenever you want.

So, Keyhole is one of the best tools when it comes to social media analytics.

How Much to Pay for Keyhole?

Price plans are all custom, you can fill the form in this link and contact the sales officers of Keyhole

Capterra/G2/Trustpilot Ratings:

Capterra – N/A

G2 – (4.1 / 5) stars

Trustpilot – N/A



Funnel is one of the famous marketing data platforms that help understand how your marketing campaigns are going. Funnels provide you with clean, accurate, and always up-to-date (and business-ready) data.

It's a highly trustworthy company with digital leader clients like Samsung.

Plus, Funnel being compatible with over 500 data sources enables marketing teams, data analysts, and IT professionals to aggregate data from multiple sources, apply simple transformations and feed this data to analytics, visualization, or BI tools.

What Funnel offers you feature-wise are:

  • Automatic categorization of data into metrics such as clicks, likes, and cost.
  • Currency conversion.
  • Automatic classification of connected data sources into groups.
  • UTM-based data grouping.

For the advanced analytics features of Funnel, not only digital marketers but also data analysts, engineers, and IT professionals use the tool.

However, the price plans are too costly (especially for small agencies). Plus, the tool is not quite suitable for starters.

Therefore, I recommend the tool only if you have a big team of seasoned data experts/specialists in your agencies.

How Much to Pay for

Essentials: $359/mo (for five users)

Plus: $899/mo (unlimited users)

Enterprise: $1799/mo (unlimited users)

Capterra/G2/Trustpilot Ratings:

Capterra – (4.7 / 5) stars

G2 – (4.5 / 5) stars

Trustpilot – (3.7 / 5) stars (yet, there's only one review on the page)

27.  Adobe Analytics

Adobe Analytics

Adobe Analytics is a traffic data collection tool. It is an AI-based tool that provides important insights into bounce rates, page visits, and other customer-related metrics.

With these metrics in your hand, you can easily enhance your earnings.
One of the distinctive features of Adobe Analytics is that it also gathers data from a range of online channels, like the web, mobile apps, videos, and social media.

Gathering data from these many sources helps you better understand your audience and create more focused and targeted campaigns.

However, Adobe analytics has two important drawbacks that especially small businesses be careful about.

  • Adobe's digital analytics tool has a steep learning curve for quickly sorting through data.
  • The price plans are not really convenient. So, small enterprises may not be able to afford the tool.

How Much to Pay for Using Adobe Analytics?

  • Select: Contact for prices
  • Prime: Contact for prices
  • Ultimate: Contact for prices

Capterra/G2/TrustPilot Ratings

  • Capterra – (4.4 / 5) stars
  • G2 – (4.1 / 5) stars
  • TrustPilot – N/A

28. Google Analytics

Google Analytics is the most well-known and operational analytics tool on the market. It's completely free and works for most web pages on the internet.

I believe once you get used to analytics terminology (and a bit of the working principles), the features that Google Analytics provides for you are more than enough.

That's why the editorial choice for analytics tools is Google Analytics.

Google Analytics

Used by more than over 28 million websites, Google Analytics is one of the best digital marketing analytics tools that you need in your toolbox. It enables you to monitor website traffic, users, traffic count in real-time, bounce rates, and goal conversion.

With the help of Google Analytics, you can easily combine your website’s statistics into visual reports to improve your marketing strategies.

What's even better is that Google Analytics allows the creation of multiple profiles for other websites. That way, you can manage multiple accounts on different platforms from one dashboard or place.

However, Learning how to utilize the tool and personalize it to your needs takes a while. So, it may not be the best option for starters.

How Much to Pay for Google Analytics?

  • Select: Contact for prices
  • Prime: Contact for prices
  • Ultimate: Contact for prices

Capterra/G2/TrustPilot Ratings

  • Capterra – N/A
  • G2 – (4.5 / 5) stars
  • TrustPilot – (3.7 / 5) stars

Lastly, you can check out the following analytics tools that might suit your business needs:

29. Digital Marketing Tuner

30. Databox

31. Agency Analytics

32. BuzzStream

Project Management Tools

Typically, simple projects require nothing more than a set of checklists and stuff. On the other hand, the complexity of projects is unbelievable in our age.

With all the complex planning and assigning tasks, along with huge team member numbers, things are not as they used to be.

The need to quantify, separate, and delegate tasks properly are huge. This is true, especially for digital marketing projects or campaigns. And this is exactly where project management tools come in.

There are many different tools you can use for your projects. But, it's difficult to know which ones are best for you when it comes to the number of integrations and features.

So, I compiled the best project management tools for your marketing campaigns. Here we go!

33. Slack (Editorial Choice)

The reasons why I chose Slack as the best project management tool in this list are threefold:

  • First, the popularity, trustworthiness, and review rates of Slack are notable.
  • Secondly, the prices of Slack are convenient compared to its counterparts.
  • Lastly, Slack is user-friendly.

Millions of companies use Slack as their primary communication channel, including Circleboom. The company identifies as "your digital HQ" and "where work happens." It is considered to be the next evolution of communication.

You can share different file types (video, excel, image, etc.) through the platform in real time. And messaging is quite practical & smooth.

Plus, Slack connects you to video conference calls and allows to create channels for a selected group of contacts for group chatting.

Despite all these helpful features, though, I believe Slack counts for its extensive integration. It allows integration with various other tools and productivity suites. You can integrate with various daily tools -- like Trello, Gmail, Giphy, and so many more.

Lastly, it's important to remark that the full free version of Slack works just great. But, if you want to get even more out of Slack, I can confidently say it pays off every single penny you pay for the platform.  

How Much to Pay for Slack?

Pro: $6.67/mo (per head)

Business+: $12.50/mo (per head)

Enterprise Grid: Contact Sales

Capterra/G2/TrustPilot Ratings:

Capterra – (4.7 / 5) stars

G2 – (4.5 / 5) stars

TrustPilot – (4.3 / 5) stars

34. Trello


Trello is another excellent project management tool. It's suitable especially for small teams and individuals. It has a Kanban-style setup and fun user interface that allows setting up to-do lists and tagging individual cards with due dates, members, and more.

As a remark, I'd like to add here what is kanban style for those unfamiliar with the parlance of project management tools.

Kanban boards are agile project management tools aimed to help visualize work, monitor work-in-progress, and maximize efficiency (or flow).

On Trello, you can easily attach files, links, images, and more to your cards. This way, you can easily monitor different elements of any project that you working on.

Trello Dashboard

On the other side, Trello is trustworthy and popular. Big players like HubSpot state they use Trello on a daily basis while managing their campaigns and monitoring individual to-do lists.

Trello is also pretty convenient for digital marketing teams. They can practically benefit from the platform for their email workflows and go-to-market campaigns.

Nevertheless, there are two important issues that you need to consider before choosing Trello. First, it may be costly for big teams as it charges its fees per user. Second, its integration is not as extensive as Slack.

How Much to Pay for Trello?

Standard: $5/mo (per head)

Premium: $10/mo (per head)

Enterprise: $17.50/mo (per head)

Capterra/G2/TrustPilot Ratings:

Capterra – (4.5 / 5) stars

G2 – (4.4 / 5) stars

TrustPilot – (3.7 / 5) stars

35. ProofHub


ProofHub is one of the pioneering project management tools. It facilitates team collaboration and management. Having ProofHub at your side, your marketing projects become much more manageable, and your teams will work more effectively.

Whatever you need in any portion of project management (whether it be planning, organization, or collaboration), ProofHub is at your disposal. With ProofHub, you can easily define and categorize workflows and break them down into smaller, manageable tasks.

So, if you're a fan of the "divide and conquer" method when it comes to project management, ProofHub has a lot to offer you.

Additionally, the key features like Gantt Chart and File Storage are extra reasons why you should consider ProofHub as your primary project management tool. It works out great, especially for digital marketing projects.

How Much to Pay for ProofHub?

Essential: $45/mo (limited to 40 projects)

Ultimate Control: $89/mo (unlimited projects)

Capterra/G2/TrustPilot Ratings:

Capterra – (4.3 / 5) stars

G2 – (4.4 / 5) stars

TrustPilot – (3.4 / 5) stars

36. Todoist


Todoist is the right tool to manage integral parts of your projects and complete them on time. It allows the creation of interactive to-do lists so that you can track all your tasks.

With Todoists on your side, it's super easy to organize and prioritize your tasks. And you never get off track with the continuous project monitoring option.

On the other side, Todoist has a "quick add" feature with which you can create new tasks and organize them easily. Plus, its user-friendly interface and features facilitate small but important things like checking out subtasks, added comments, the due date of a task, etc.

Lastly, Todoist is suitable for teamwork (like Trello and Slack). You can invite your team members to the Todoist app and assign them tasks directly on the app.

Notwithstanding, project management features are still limited, and you may have unpleasant times if you're a rather large team in your organization.

How Much to Pay for Todoist?

Premium: $3/mo (per user)

Business: $5/mo (per user)

Capterra/G2/TrustPilot Ratings:

Capterra – (4.5 / 5) stars

G2 – (4.4 / 5) stars

TrustPilot – (4.2 / 5) stars

37. Wrike


Wrike is an award-winning marketing project management tool. It's highly suitable for medium-sized or large teams of members more than five. It’s favorably configurable and allows customizing workflows, request forms, dashboards, and reports.

Plus, Wrike has a super simple interface that enables users to switch between Kanban boards, interactive drag-and-drop Gantt charts, and workload views. This way, you can easily visualize priorities in your projects.

Wrike has immensely features like time and expense tracking, visual proofing, and-ready to-use templates for common marketing tasks. All these features make the tool especially useful and suitable for digital marketing campaigns.

Despite all, I think the most interesting feature is the aggregator of Wrike. The aggregator claims to gather information from up to 50 tools to deliver marketing-related insights. I'm not sure to what degree this claim is true.

But I believe this kind of feature is definitely worth giving it a try! Before passing on to the pricing plans of Wrike below, I'd like to add a small remark that the price plans are for individual users. But, if you want to subscribe to Wrike with your entire team, you can pay just $24, $30, and $48 in the lump sum.

How Much to Pay for Wrike?

Basic: $8/mo (per user)

Standard: $10/mo (per user)

Standard: $16/mo (per user)

Capterra/G2/TrustPilot Ratings:

Capterra – (4.3 / 5) stars

G2 – (4.2 / 5) stars

TrustPilot – (3.4 / 5) stars

38. Asana


Asana is a practical and popular work management platform that has extensive features to help you with your digital marketing projects. Whatever tasks you have as per your digital marketing projects or campaigns, Asana is at your service to organize your work.

Asana has various project views that will suit your style. Take whatever is cool with you and bring your team’s work all together in one shared space. Collaboration through Asana knows no boundaries.

On the other side, reviewers on G2 mention the integration capabilities of Asana. One of the reviewers mention that:

"The best part about Asana is the integrations and continued development orientation. Connecting my workflow with outside 3rd party apps is much easier in Asana as other apps also support it."

As in other project management tools above, you can always break tasks down into subtasks and assign them to your team members.

Besides, through tagging tasks, the entire organization can easily view the progression of projects. Before passing on the cons of Asana, I'd like to add that Asana also integrates with CRM systems and several other third-party apps (through API integrations).

Microsoft Teams, Adobe Creative Cloud, and JIRA Cloud are just a few examples of platforms on which Asana allows integration. Asana integrations offer seamless connectivity across various tools, enhancing workflow efficiency and collaboration.

However, keep in mind that you may have serious problems with Asana regarding payment issues. One of the reviewers on G2 says that:

"It is impossible to pay for 6 users, Asana obliges you to pay for 10 users. They are taking money from your credit card monthly without consent. The helpdesk is unwilling to help."

So, consider this factor twice before deciding on Astana as your project management tool.

How Much to Pay for Asana?

Premium: $10.99/mo (per user)

Business: $24.99/mo (per user)

Capterra/G2 Ratings:

Capterra – (4.5 / 5) stars

G2 – (4.3 / 5) stars

TrustPilot – (2.7 / 5) stars

39. Celoxis

Celoxis Dashboard

Celoxis has a set of comprehensive features to address the real-world complexities of managing projects across organizations. With Celoxis, you can easily manage your planning, delegation, collaboration, tracking, and reporting tasks.

On the other side, Celoxis is highly customizable and therefore covers a variety of business needs. The tool has interactive Gantt charts that can handle more than 10,000 tasks with no effort!

You can also create and investigate your Gantt charts across different projects.

Lastly, Celoxis has an advanced reporting engine that allows turning all your project data into actionable insights. With the latest release of the tool, dashboards are more usable and provide more detailed and extensive analytics insight.

How Much to Pay for Celoxis?

Premium: $10.99/mo (per user)

Business: $24.99/mo (per user)

Capterra/G2/TrustPilot Ratings:

Capterra – (4.4 / 5) stars

G2 – (4.3 / 5) stars

TrustPilot – N/A

40. Chanty


Chanty is a cloud-based collaboration platform that makes teamwork easier. It helps big teams with communication, project management, and automation so that they can work together more effectively.

With Chanty, you can

  • Instant message with your team members
  • Communicate using group or one on one audio/video calls
  • Integrate messaging with a variety of apps such as Google Drive, Trello, Zapier, Jira, and so on.

How Much to Pay for Chanty?

Business: $4/mo (per user)

Capterra/G2/TrustPilot Ratings:

Capterra – (4.8 / 5) stars

G2 – (4.5 / 5) stars

TrustPilot – (4.4 / 5) stars

41. GanttPRO

Ganttpro is a popular project management tool

GanttPRO is one of the best project management tools. As of 2020, the tool is used by more than 600,000 project managers worldwide.

It helps large or small teams in any phase of the project, from building project plans and timelines and tracking workflow to expense control and deadline checks.

The project templates that GanttPRO presents are great to start your project. It makes work division and planning super easy from the very beginning. Besides, with the Gantt charts and interactive board view, you can turn your jobs into fun.

However, if you're a new company and want to keep your budget tight, the pricing plans of GanttPRO may be an issue for you. The prices are moderate compared to Asana, but there are more convenient tools like Trello and Slack.

How Much to Pay for GanttPRO?

Basic: $7.99/mo (per user)

PRO: $12.99/mo (per user)

Business: $19.99/mo (per user)

Enterprise: Contact for prices.

Capterra/G2/TrustPilot Ratings:

Capterra – (4.8 / 5) stars

G2 – (4.8 / 5) stars

TrustPilot – (4.7 / 5) stars

42. ClickUp


ClickUp offers high-quality solutions helping you better manage your tasks, notes, projects, and time. It allows you to easily check who’s doing what, plus it presents you with all your tasks, projects, and resources in a single place.

With ClickUp, you can

  • Personalize your workflow
  • Create workspaces to organize your work
  • Add time estimates for automatic scheduling

How Much to Pay for ClickUp?

Basic: $7.99/mo (per user)

PRO: $12.99/mo (per user)

Business: $19.99/mo (per user)

Enterprise: Contact for prices.

Capterra/G2/TrustPilot Ratings:

Capterra – (4.7 / 5) stars

G2 – (4.7 / 5) stars

TrustPilot – (3.0 / 5) stars

Customer Relationship Management (CRM) Tools

CRM tools are basically software that helps businesses reach their current or potential customers. What a CRM tool does for your company is typically to help find new customers, turn them into new customers, and keep them.

On the other side, Gartner claims the industry of CRM has the potential to reach $80 billion by 2025. This incredible market volume surely attracts lots of business and leads to tool stuffing on the market.

Consequently, we start thinking of which ones are worth trying and which ones are to completely avoid. For this reason, I listed the best CRM tools for you. Enjoy it!

43. HubSpot CRM (Editorial Choice)

Hubspot is the editorial choice among the other high-esteemed CRM tools. That is because Hubspot

  • Has everything you need in your digital marketing projects.
  • allows an extensive set of integration options.
  • has remarkable review rates on G2 and Capterra.
HubSpot CRM

By far, HubSpot is the best CRM tool. Wherever you check, reviewers agree that it's highly functional and works pretty smoothly. But what makes HubSpot very popular?

First, HubSpot automates the tasks salespeople hate. With HubSpot on the play, you get rid of repetitive and boring to-death tasks and have more time to deal with more important tasks.

Second, HubSpot gives your extra an incredible boost. With HubSpot CRM, your company's sales activities increase, and managing interactions with customers become much easier.

It also allows you to have a bird-eye view of your sales pipeline thanks to an interactive & engaging visual dashboard.

On the other side, features like live chat, email templates, email integration systems, and meeting schedules are other factors that make HubSpot stand out among tons of different tools.

However, HubSpot is also infamous for two distinctive disadvantages.

  1. It's not starter or beginner friendly
  2. Its pricing plans are not convenient

How Much to Pay for HubSpot CRM?

Starter: $40/mo

Professional: $400/mo

Enterprise: $120/mo

Capterra/G2/TrustPilot Ratings

Capterra – (4.5 / 5) stars

G2 – (4.4 / 5) stars

TrustPilot – (3.8 / 5) stars

44. Zoho CRM

Zoho CRM

Zoho CRM identifies as empowering small and medium businesses (SMBs) and enterprising with a 360º customer relationship lifecycle management solution.

Zoho CRM offers a wide range of features. The features range from contact management, sales funnels, pipeline management, workflow automation, AI-powered conversational assistant, task management, and managing marketing campaigns, to sales forecasting, customer support & service, inventory management, and reporting & analytics.

Plus, the tool allows seamlessly integrating with 500+ popular business apps in a single business system. Many reviewers on G2 especially emphasize the importance and benefits of this super extensive integration capability. The following G2 review is a good example of that:

It is kind of difficult to find all the services in one place which can handle every requirement of a business to deploy on the cloud. So Zoho One is solving this big problem. We chose this company over others because they are providing services at very competitive service charges.

How Much to Pay for Zoho CRM?

Starter: $40/mo

Professional: $400/mo

Enterprise: $120/mo

Capterra/G2/TrustPilot Ratings

Capterra – (4.3 / 5) stars

G2 – (4.0 / 5) stars

TrustPilot – (1.7 / 5) stars

45. Salesmate


Salesmate is another excellent CRM tool on our list. It provides users with a single platform. Here, you can deliver customized experiences across marketing, sales, and service touchpoints across all various channels, like email, text, calls, and so on.

On the other hand, the tool's primary purpose is to retain more customers with more selling time, productivity, and pipeline visibility. While doing so, Salesmate helps focus on building high-trust relationships and growing your business faster.

As for the outstanding features of Salesmate, you can check the list below. Under the sales aspect, Salesmate does:

  • Organize, filter, segment, and manage all your leads, prospects, and customers data in one place

Regarding leads, the tool does:

  • Automatically capture, assign, and nurture leads using web forms, emails, live chat widget, file import, and third-party lead sources

Lastly, as per automation issues, Salesmate does:

  • Run multi-channel drip campaigns, schedule follow-ups, automate repetitive tasks, score leads, and automate end-to-end customer journeys.

How Much to Pay for Salesmate?

Starter: $12/mo

Growth: $24/mo

Boost: $40/mo

Enterprise: Contact for price

Capterra/G2/TrustPilot Ratings

Capterra – (4.7 / 5) stars

G2 – (4.6 / 5) stars

TrustPilot – (3 / 5) stars (the important remark here is that there's only 3 reviews)

46. Zendesk Sell

Zendesk Sell is a suitable CRM tool for digital marketing projects.
Zendesk Sell

Zendesk Sell is a highly suitable and convenient CRM tool that maximizes productivity, maintains pipeline visibility, and grows revenue. While legacy sales management tools are often clunky and difficult to use, Zendesk Sell is pretty simple, user-friendly, and designed to keep reps selling.

On the other side, I can sum up the features of Zendesk Sell in the following two groups:

  • Email integration

You can sync your existing email to Zendesk Sell and work more efficiently with alerts, templates, and automatic tracking.

  • Sales engagement tools

Zendesk Sell helps build targeted prospect lists and create customized email sequences to automatically follow up with leads.

Lastly, I'd like to give place to two negative reviews shared on G2.

It was so complicated as if they never thought about user experience.
There are better options that aren't as expensive and are easier to use.

As the reviews show, former users complain about the user unfriendliness of the tool. So, you better take into account this complexity factor before deciding.

How Much to Pay for Zendesk Sell?

Team: $19/mo (per user)

Professional: $49/mo (per user)

Enterprise: $99/mo (per user)

Elite: $199/mo (per user)

Capterra/G2/TrustPilot Ratings

Capterra – (4.3 / 5) stars

G2 – (4.2 / 5) stars

TrustPilot – (1.3 / 5) stars

47. Pipedrive


Pipedrive is a sales-oriented customer relationship management tool. It's suitable for all teams of different sizes that teams of all sizes love using. Pipedrive is quite popular, with 100,000+ paying customers all around the world.

The CRM tool is known for its simple yet powerful design that prioritizes usability above all else. The main goal of the company is to help salespeople spend less time on boring tasks like filing and instead focus more on selling.

Key features like automated follow-ups, communication management, and no-work sales are other pluses of the tool.

Similarly, reviewers on G2 share quite positive reviews on the CRM tool. One of the reviewers states that:

I like Pipedrive's ability to monitor and graphically present the development of leads and possibilities within the company. It allows users to make calls directly from the CRM, centralizing all commercial activity.

There are still bad reviews, though! Reviewers complain about the ineffectiveness of email sync and problems with the mobile app. So, be considerate of these cons as well before deciding.

How Much to Pay for Pipedrive?

Essential: $12.50/mo (per user)

Advanced: $19.90/mo (per user)

Professional: $39.90/mo (per user)

Enterprise: $74.90/mo (per user)

Capterra/G2/TrustPilot Ratings

Capterra – (4.5 / 5) stars

G2 – (4.2 / 5) stars

TrustPilot – (3.8 / 5) stars

48. Moosend

Moosend is a powerful marketing automation tool for marketing campaigns

Moosend is famous for its powerful email marketing automation features. It has state-of-the-art automation flows and lead generation tools that help grow your business. On the other side, the tool has an "award-winning," "all-in-one" user interface.

Here is a short list of what you can do with Moosend:

  • Create beautiful, professional email campaigns to interact with your audience
  • With the help of advanced segmentation features, send the right email to the right audience (this way, you can increase your emails' relevance and minimize unsubscribes due to lack of relevance).
  • Create, launch and optimize excellent landing pages and subscription forms using Moosend.
  • Measure your campaign's performance throughout the project

As you see, even though it's an email automation tool, Moosend has key features you need while choosing your CRM tool.

Lastly, besides having very effective features, I'd also like to remark that Moosend is super affordable.

How Much to Pay for Moosend?

Pro: $9/mo (per user)

Enterprise: Contact for pricing

Capterra/G2/TrustPilot Ratings

Capterra – (4.7 / 5) stars

G2 – (4.7 / 5) stars

TrustPilot – (1.8 / 5) stars

49. Sendinblue

Sendinblue is an all-in-one marketing platform and helps with your digital marketing campaigns

Used by more than 300,000 businesses worldwide, Sendinblue is an all-in-one marketing platform for you to engage & interact with your contacts and build better customer relationships through targeted communication.

Sendinblue helps cover your entire marketing funnel with our all-in-one solution for marketing automation, email marketing, SMS marketing, chat, Facebook Ads, CRM, and sending transactional messages via email and SMS.

So, while you can use Sendinblue as your primary CRM tool, you can enjoy its extensive features in your email marketing campaigns.

As a CRM tool, Sendinblue greatly simplifies the CRM process. There is no need to install or download. Just upload your contact information, and Sendinblue will handle the rest.

Sendinblue will help organize them completely with minimum effort, whether it be calls or notes from previous meetings. Besides, with Sendible, you can create tasks on CRM, assign tasks to different team members, and also set deadlines for your tasks.

Despite the helpful features above, I'd like to leave a little remark here.

There are reviewers on G2 complaining about the customer service of the company.

Customers' service is terrible and there is nothing smart about their so-called smart systems.

How Much to Pay for Sendinblue?

Lite: $25/mo (per user) (for 20k email volume)

Premium: $65/mo (for 20k email volume)

Enterprise: Contact for prices (for 20k email volume)

Capterra/G2/TrustPilot Ratings

Capterra – (4.5 / 5) stars

G2 – (4.7 / 5) stars

TrustPilot – (4.5 / 5) stars

The following CRM tools are not well-known and popular, but I recommend you check them out.

50. Keap

Source: Intuitive Accountant

Keap is a practical all-in-one CRM & marketing automation platform developed to grow your business. With Keap, you can easily capture, organize, and track all of your leads to increase your conversions

Keap also offers expert coaching, in-depth training, outstanding support, and a dedicated community of entrepreneurs.

How Much to Pay for Keap?

Pro: $9/mo (per user)

Enterprise: Contact for pricing

Capterra/G2/TrustPilot Ratings

Capterra – (4.1/ 5) stars

G2 – (4.2 / 5) stars

Trustpilot – (3.8 / 5) stars

51. Oracle CRM

Oracle CRM is one of the trusted  CRM tools. It offers you a complete, Integrated, and Extensible Application Suite for a modern customer experience. Plus, Oracle's Complete CRM solutions offer the broadest and deepest capabilities that help organizations drive sales and marketing.

For its extensive features, it helps create healthy relationships with your prospects and customers.

How Much to Pay for Oracle CRM?

The webpage of the tool doesn't provide pricing information.

Capterra/G2/TrustPilot Ratings

Capterra – (4.4/ 5) stars

G2 – (3.6 / 5) stars

TrustPilot – N/A

SEO and SEM Tools

There's no doubt that every marketer needs a go-to tool that helps to learn how to optimize their content for SEO.

In this sense, SEO tools greatly help marketers in various tasks like keyword research, content optimization, or benchmarking your competitors.

As of 2022, we know that there are plenty of SEO marketing tools to help you uncover search opportunities and optimize your existing search engine efforts.
And here we are to discover the best of these tools for you.
Let's move on!

52. SimilarWeb (Editorial Choice)

SimilarWeb is the editor's choice as the best SEO tool. Its key features, like its huge keyword search repertoire, engagement metrics, industry analysis tool, and mobile app traffic sources are what make SimilarWeb the best tool on the list.


First of all, Similarweb leverages actual user search queries and clicks to provide you with the most reliable data. This point is highly critical because many other SEO tools rely on scraping methods and search rankings to assume traffic data.

Besides, Similarweb knows what you exactly need in your SEO strategies and provide that for you. Similarweb has over one billion keywords to help you build the most robust keyword strategy and adapt it as you grow your business.

With Similarweb at your service, business leaders, analysts, and marketers can easily discover the best opportunities, identify potential threats, and make business-critical decisions to grow website traffic and revenue.

Plus, with Similarweb, you have a big play on your hand to outpace your competition and industry by benchmarking your digital performance against competitors and market leaders.

It helps analyze trends and consumer behavior and boost your visibility You can even spot which keywords, partners, affiliates, creatives, ad networks, and content are performing best.

How Much to Pay for SimilarWeb?

Research Intelligence Premium: Contact for pricing

Capterra/G2/TrustPilot Ratings

Capterra – (4.5/ 5) stars

G2 – (4.5 / 5) stars

TrustPilot –  (2.6 / 5) stars

53. Google Search Console

Google Search Console

Google is always the best! It's completely free to everyone with a website. Google Search Console allows monitoring and reporting on your website’s presence on the Google Search Results Page (SERP).

If you want to check your website's analytics, go to verify your website by adding a code to your website. Or, get to Google Analytics and submit your sitemap for indexing.

As an SEO checker tool, Search Console can enable you to grasp how Google and its users view your website. Plus, it allows you to optimize for better performance in Google SERPs.

Google Search Console is particularly useful for new websites. That is because it allows site owners to submit web pages for search indexing.

How Much to Pay for Google Search Console

Completely free.

Capterra/G2/TrustPilot Ratings:

Capterra – (4.8 / 5) stars

G2 – (4.6 / 5) stars

TrustPilot – N/A

54. Ahrefs


Ahrefs is the second-best SEO tool after Google. It's highly recommended. And it's known to be the second largest website crawler. It has various key features digital marketers can use to boost their strategies.

Firstly, I'd like to mention Ahrefs’ Site Audit feature. It highlights what parts of your website need improvements. This way, it helps your web pages rank higher in search engines.

Secondly, you can enjoy the competitor analysis option to see your competitor’s backlinks. Plus, Ahrefts allows you to find the most backlinked content within your niche, plus check and fix broken links on your website.

So, it's an all-in-one SEO tool that offers everything you need. Lastly, let me note here that Ahrefs also provides an in-depth overview of your best-performing pages. This way, you can see what content is drawing in the visitors.

However, Ahrefs is infamous for its expensive price plans. So, I recommend you consider other SEO tools that provide similar services at more convenient prices.

How Much to Pay for Ahrefs

  • Lite: $83/mo
  • Standard: $166/mo
  • Advanced: $399/mo
  • Enterprise: $999/mo

Capterra/G2/TrustPilot Ratings:

Capterra – (4.7 / 5) stars

G2 – (4.6 / 5) stars

TrustPilot – (2.3 / 5) stars

55. SEMrush


SEMrush is one of the top-rated digital marketing tools that businesses can use to leverage their plan. Plus, SEMrush allows tracking all your SEO strategies.

With SEMrush,  you can complete the tasks below:

  • Searching relevant keywords for your website
  • Analyzing your competitor’s SEO strategies
  • Arranging your website and content to be SEO-friendly

If you're looking for inorganic ways to promote your content, you can use SEMrush again. It helps you with PPC (pay-per-click).

So, SEMrush is always with you, whatever your digital marketing strategies and specific needs in your campaigns.

However, it's important to note here that SEMrush is notoriously expensive, and I don't think it's suitable for starters.

How Much to Pay for SEMrush?

  • Pro: $99.95/mo
  • Guru: $191.62/mo
  • Business: $374.95/mo

Capterra/G2/TrustPilot Ratings

Capterra – (4.7 / 5) stars

G2 – (4.6 / 5) stars

TrustPilot – (4.3 / 5) stars

56. Moz

Moz Pro is one of the most popular SEO tools among

SEO tool Moz Pro remains as of the best SEO tools. Users generally comment that Moz is always up to date despite Google’s regular algorithm changes. This feature should be appreciated considering how frequently Google changes its SEO algorithm.

Plus, Moz Pro has a chat portal as a customer service tool. With the help of the portal, users can get an insightful response to every question asked.

So, whether you’re looking for keyword recommendations or a site crawl, Moz is fully at your service. If you want to learn more about SEO, you should also check out MozCon, the company's annual conference.

How Much to Pay for Moz?

  • Standar: $79/mo
  • Medium: 143/mo
  • Large: $239/mo
  • Premium: $479/mo

Capterra/G2/TrustPilot Ratings

Capterra – (4.5 / 5) stars

G2 – (4.4 / 5) stars

TrustPilot – (4.3 / 5) stars

57. Ubersuggest


Ubersuggest is a free keyword finder tool that has been developed by Neil Patel. It helps identify keywords and also shows you the search intent behind them.

From short to long-tail phrases, Ubersuggest facilitates finding the right terms to use on your website. It automatically suggests hundreds of keywords.

The metrics that Ubersuggest covers in its reports are keyword (search) volume, competition, CPC, and seasonal trends.

Like SEMrush, Ubersuggest is great for both organic SEO and paid PPC. Plus, it helps you determine if a keyword is worth targeting and how competitive it is.

How Much to Pay for Ubersuggest?

  • Individual: $29/mo
  • Business: $49/mo
  • Enterprise/Agency – $99/mo

Instead of subscribing to the tool, you can also buy the tool for a lifetime and 90% off the current monthly pricing plans.  

Capterra/G2/TrustPilot Ratings

Capterra – (4.5 / 5) stars

G2 – (4.2 / 5) stars

TrustPilot – (4.3 / 5) stars

58. Ryte

Ryte SEO Tool

Marketers need tools to plan which keywords to rank for and ensure the content they create meets their goal once created.

Ryte is an ideal SEO tool THAT marketers can use to ensure their SEO efforts are worth it. Ryte is a user-friendly software platform that provides services in three main fields, Website Quality Assurance, SEO, and Content Optimization.

So, Ryte has everything you need to improve your SEO rankings in no time. On the other side, Ryte makes it really easy for anyone to monitor, analyze and optimize marketing assets on a website and maximize the return on investment (ROI).

Considering the extensive features that Ryte offers and its user numbers exceeding one million worldwide, Ryte seems to be a feasible SEO tool option.

Whether you intend to get out of your SEO-related activities -- better website management, creating compelling content, and achieving better rankings -- Ryte is at your service.

How Much to Pay for Ryte?

  • Basic: $120/mo
  • Enterprise: Custom pricing
  • Partner: Custom pricing

Capterra/G2/TrustPilot Ratings

Capterra – (4.1 / 5) stars

G2 – (4.8 / 5) stars

TrustPilot – (4.4 / 5) stars

59. Clearscope


Clearscope is an AI-powered SEO content tool optimization platform. Like all the other tools, it aims to drive more search traffic to your website. It is an easy-to-use, share, and teaching tool.

Besides, the overall features that Clearscope offers users are:

  • AI-powered content reports with high-signal recommendations using real-time data from Google (includes monthly search volume and search intent insights)
  • A content grading scale to objectively measure content quality
  • Google Doc and WordPress integrations that insert Clearscope into your content workflow

If you wonder how Clearscope fits into your workflow, you can schedule a demo with the company in this link and see how it works out in your case.

How Much to Pay for Clearscope?

  • Essentials: $170/mo (for three users)
  • Business: $1200/mo (unlimited users)
  • Enterprise: custom pricing

Capterra/G2/TrustPilot Ratings

Capterra – (4.9 / 5) stars

G2 – (4.9 / 5) stars

TrustPilot – N/A

60. KWFinder


KWFinder is great for finding undervalued keywords that can help improve ROI and search volume. It's been around for a long while and is definitely one of the best keyword research tools on the market.

Its interface is pretty smooth, and it has effective and powerful features. Adding the tool's beautiful design, KWFinder automatically becomes a great choice for beginner bloggers. Yet, this doesn't mean veteran webmasters won't find valuable stuff in here.

On the other side, the pricing plans of KWFinder seem to be moderate. So, it's a feasible SEO tool option, especially for newcomers.

Lastly, I'd like to remark that KWFinder is not an ideal tool for competitor research. So, keep that in mind as well.

How Much to Pay for KWFinder?

  • Mangools Basic: $29.90/mo
  • Mangools Premium: $39.90/mo
  • Mangools Agency: $79.90/mo

Capterra/G2/TrustPilot Ratings

Capterra – N/A

G2 – (4.4 / 5) stars

TrustPilot – (4.1 / 5) stars (yet, there are only six reviews published)

The tools in the rest of the "SEO tools list" are not so popular, but I recommend giving a quick look at them.

61. GrowthBar


GrowthBar is an easy-to-use SEO tool. It lets users check millions of keyword results, your competition’s backlinks, and Google Ads data and generate blog content in one click.

GrowthBar is an AI-based tool that has been improving itself over time. So, the results and recommendations that you can get from Growthbar are as good as it gets.

Its simple user interface (UI) and comprehensive data sets make it a favorite choice for entrepreneurs, small businesses, and freelancers. It's also important to remark that GrowthBar has a free Chrome Extension. That way, you can get SEO insights while you surf the web.

However, it lacks technical SEO metrics and SEO audit features.

How Much to Pay for GrowthBar?

  • Standard: $29/mo
  • Pro: $79/mo
  • Agency: $129/mo

Capterra/G2/TrustPilot Ratings

Capterra – (5 / 5) stars

G2 – (4.9 / 5) stars

TrustPilot – N/A

62. SEOquake


SEOquake is a free plugin for browsers. It provides you with key SEO metrics for a specific web page and other useful tools such as SEO Audit.

With SEOquake, you can

  • Conduct on-page SEO audit in seconds
  • Check internal and external links
  • Compare domains and URLs in real-time
  • Export all data into a file

How Much to Pay for SEOquake?

Completely free.

Capterra/G2/TrustPilot Ratings

There is no publication on the tool.

63. SERanking


SERanking is a practical SEO tool that offers an all-in-one SEO platform for assorted businesses.

Whatever kind of SEO analysis you need to operate, SERanking is at your disposal. The services include keyword research, competitor analysis, site audit, and so on.

SERanking also has features like rank tracking and backlink analysis. On the other side, the Website Audit feature of SERanking helps check your website for errors. So, it also works as a "technical SEO tool."

Nevertheless, it's important to note that SERanking cannot always find backlinks, keywords & traffic data for small, less-established websites. This may be problematic for marketers.

How Much to Pay for SERanking?

  • Essential: $31.20/mo
  • Pro: $71.20/mo
  • Business: $151.20/mo

Capterra/G2/TrustPilot Ratings

Capterra – (4.8 / 5) stars

G2 – N/A

TrustPilot – (5 / 5) stars

Email Marketing Tools

Even though marketing trends and channels quickly change over time,  one channel that has remained, give or take the same, is email. As a matter of fact, email is among the top marketing channels for both B2C and B2B marketers.

According to the study by Content Marketing Institute, 81% of B2B marketers say their most used form of content & digital marketing is email newsletters. This figure is 87% for B2C marketers.

So, email marketing is still widely used and active (especially during digital or social media marketing campaigns). However, with that said, I have to note that marketers have great difficulty getting the most out of their email marketing campaigns.

They either don't have time to create engaging emails from scratch. Or, they have no idea what tools to choose among hundreds of them on the market.

So, I created the following "best email tools" list for you to choose your prospective tool if you’re looking for a social management solution to complement your email marketing.

64. Respona


Respona is a top-tier all-in-one email outreach tool with comprehensive features especially designed for link builders, PR professionals, affiliate recruitment, and sales personnel.

Respona's key strength lies in its robust capabilities for automating and personalizing your email outreach process.

It integrates with your existing inbox and allows for the building of personalized email sequences.

The service is ideal for link builders because of its convenient opportunity finder feature, which lets you discover new prospects for gaining quality backlinks.

Similarly, PR outreach professionals can use the tool to find and approach relevant journalists or influencers, while affiliate marketers and sales teams can utilize Respona to connect with prospective partners or clients.

How Much to Pay for Respona?

Starter: $197/month

Unlimited: $399/month

Capterra/G2/Trustpilot Ratings:

Capterra – 5/5 stars
G2 – 4.9/5 stars

65. SalesHandy


SalesHandy can help you start effective email marketing campaigns to boost a business’s sales. It allows automating and tracking the outreach of emails sent to customers (or prospects).

SalesHandy is full of several powerful features that have been developed to help digital marketers take maximum benefit from email marketing channels. It allows you to create customized emails to target different customer groups, schedule emails, and monitor the performance of email campaigns.

Lastly, it's important to note that SalesHandy has an A/B test feature. With this feature, you can analyze your email more thoroughly and see the factors most effectively determine your conversion rates. For those who are not familiar with the A/B test term, the definition is as below:

A/B testing (aka split testing) is a randomized experimentation process. During the test, versions of a variable (web page, mail, etc.) are shown to different groups of mail recipients or visitors. Subsequently, the impact of each variable is quantitatively observed.

How Much to Pay for SalesHandy?

  • Pro: $25/mo (per user)
  • Agency: Contact for pricing

Capterra/G2/TrustPilot Ratings

Capterra – (4.5 / 5) stars

G2 – (4.5 / 5) stars

TrustPilot – (2.8 / 5) stars (there are only four reviews published)

66. AWeber (Editorial choice)

Aweber is a sophisticated and popular email marketing tool. Checking out the tool's reviews on G2, Capterra, and Trustpilot, you can also see how much it's appreciated.

On the other side, Aweber's customer support and catchy email templates make it the best email marketing tool on the list.  


AWeber is one of the pioneering email marketing tools. It is the market leader in small business email marketing software. The software has been going around for more than 20 years and has proved its success, helping more than one million customers worldwide.

So far, it has helped marketers reliably connect with their prospects and customers through powerfully-simple email marketing software.

On the other side, what its users like the most about AWeber are:

  • Its excellent customer support
  • Its great ability to quickly build responsive landing pages
  • Engaging email templates
  • Opportunity to analyze results without having to be a tech expert (nerd).

Another useful aspect of AWeber is that it has a forever free tier plan. You can use the free plan and send your emails to up to 500 subscribers.

How Much to Pay for AWeber?

  • Pro: $16.15/mo (per user)

Capterra/G2/TrustPilot Ratings

Capterra – (4.4 / 5) stars

G2 – (4.2 / 5) stars

TrustPilot – (4.2 / 5) stars

67. MailChimp


Mailchimp is an all-in-one marketing platform. It is a popular platform due to its ability to create meaningful email marketing campaigns.

You can use Mailchimp to draft professional emails for your customers and drive higher sales. Mailchimp offers pre-designed email templates and drag-and-drop builders that make things pretty much easier for everyone.

With the help of these templates, you can create engaging emails in no time.

What's more, Mailchimp allows you to manage multiple email campaigns and track all of them in real time. This way, you ensure that all your work brings the desired outcomes.

Still, the best thing about Mailchimp is it’s easy to launch and track email campaigns, even if you're a beginner in email marketing.

Plus, the tool is convenient. But, the tool doesn't offer unlimited monthly email sends. Therefore, Mailchimp may not be feasible for businesses having large numbers of monthly mail sends.

Lastly, Mailchimp has not had enough advanced features. So, this may be an issue for professionals. Yet, I still believe key features like "advanced segmentation" and "multivariate testing" are good enough for professionals.

How Much to Pay for Mailchimp?

  • Essentials: $11/mo
  • Standard: $17/mo
  • Premium: $299/mo

Capterra/G2/TrustPilot Ratings

Capterra – (4.5 / 5) stars

G2 – (4.3 / 5) stars

TrustPilot – (1.4 / 5) stars

68. Hunter


Hunter is a cloud-based platform that helps businesses find and verify professional email addresses from domains, companies, or professionals. Hunter makes it incredibly easy for sales, recruiters, and marketers to reach out to other professionals.

In doing so, Hunter crawls the web, indexes publicly available professional email addresses, and presents you with the data through a super simple interface.

Besides, you can compose cold email campaigns and schedule follow-ups from your Gmail or Outlook account. Lastly, I need to add two extra advantages of Hunter:

  • The tool offers a great customer support
  • Integrations available with CRM tools like Hubspot and Zoho

How Much Do You Need to Pay for Using Hunter?

Hunter has a free plan, including 25 email searches and 50 verifications per month. You can also use the free plan to send cold email campaigns to up to 500 recipients.

Paid plans are as follows:

Starter: $49/mo

Growth: $99/mo

Pro: $199/mo

Business: $399/mo

Enterprise: Contact for pricing

Capterra/G2/TrustPilot Ratings:

Capterra – (4.6/5) stars

G2 – (4.4/5) stars

TrustPilot – (4.7/5) stars

69. HubSpot's Email Marketing Software

Hubspot Email Marketing Software

Hubspot is one of the best-known marketing automation platforms. As in other segments of digital marketing, it also offers services in email marketing.

Whatever email type you need for your business (like promotional or simple "thank you" emails), HubSpot Email Marketing’s free version is at your disposal.

The tool is pretty user-friendly. It features a handy drag-and-drop visual editor. Plus, the tool comes equipped with ready-made templates to get you up in no time.

Although you may find features similar to those above, I believe its most outstanding aspect is the native integration with other HubSpot tools, like forever-free CRM. Since Hubspot is a swiss knife kind of tool for digital marketers, you can start using each part of that knife once you start your own account.

You can access both tools so you can create a centralized contacts database, organize it into lists, and manage and track email performance.

How Much Do You Need to Pay for Using Hunter?

The tool is completely free.

Capterra/G2 Ratings:

Capterra – N/A

G2 – N/A

TrustPilot – N/A

70. Campaign Monitor

Campaign Monitor

Campaign Monitor is a super simple email marketing tool. It allows digital and social media marketers to curate and sends beautiful, customized emails.

While doing so, Campaign Monitor helps you build a reliable channel to grow engagement with subscribers and promote loyal readership and conversions.

Just like Hubspot's free email tool, Campaign monitor has excellent templates, drag-and-drop builders, and engagement-based segmentation. This way, marketers can easily deliver targeted content to large lists of subscribers without any prior technical expertise.

Additional reasons why I suggest you check out Campaign Monitor are as follows:

  • Ease of use
  • Complete customization
  • Mobile Optimization
  • Template management simplified for teamwork

On the other side, some reviewers on G2 comment that Campaign Monitor has non-functioning customer support. So, apart from the beneficial features of the tool, this issue shouldn't be overlooked.

I am trying to reach the support team from every email address I can find, but there's no reply.

How Much to Pay for Campaign Monitor?

  • Basic: $9/mo (Email send limit is 250)
  • Unlimited: $29/mo
  • Premier $149/mo

Capterra/G2/TrustPilot Ratings:

Capterra – (4.6/5) stars

G2 – (4.1/5) stars

TrustPilot – (4.5/5) stars

71. is an "all-in-one" tool for you to build an online business. It doesn't require any downloading or installing and offers you the following services:

  • building your email list
  • creating landing pages, email capture forms, and popups
  • sending automated newsletters to your subscribers
  • creating customized affiliate programs and outreaching your prospect affiliates
  • tracking your business rates with in-depth email statistics (conversion rate, number of sales, email opening rate, and so on)

Above all, the pricing plans of are so competitive. It's pretty difficult to find on any other tool so many features for so little cash. However, its integrations are currently limited.

How Much to Pay for

  • Startup: $27/mo
  • Webinar: $47 /mo
  • Entreprise: $97/mo

Capterra/G2/TrustPilot Ratings

Capterra – (4.8 / 5) stars

G2 – (4.5 / 5) stars

TrustPilot – (4.9 / 5) stars

72. GetResponse


GetResponse started as an email marketing platform. In the meantime, it has integrated a full suite of inbound marketing tools. At the moment, it has multiple features ranging from a marketing automation system, website builder, landing page creator, and more.

Yet, their email marketing still stands out as one of their key features. The tool boasts deliverability rates up to 99%.

On the other side, GetResponse allows integration with many other key elements of your marketing arsenal, such as CRM platforms, E-commerce services, forms and survey integrations, and so on.

This way, you can control your own digital destiny and grow your business more effectively.

Lastly, I'd like to remark that GetResponse has two extra distinctive features that make it popular:

  • GetResponse works great at creating landing pages that can easily integrate with your Facebook or Google advertising campaigns.
  • Each pricing plan (including its forever free plan) comes equipped with its AI-driven website builder.

However, you better keep in mind that the new email creator of GetResponse doesn’t support Google AMP yet. Plus, it doesn't allow you to attach files to your emails.

Lastly, it's important to note that the pricing plans of GetResponse are highly competitive & convenient.

How Much to Pay for GetResponse?

  • Basic: $10.50/mo
  • Plus: $34.30/mo
  • Professional: $69.30/mo
  • GetResponse MAX: Custom pricing, suitable for larger companies

Capterra/G2/TrustPilot Ratings

Capterra – 4.2/5 (stars)

G2 – 4.2/5 (stars)

TrustPilot – 4.2/5 (stars)


elink is a great all-in-one content curation and email automation tool. It helps you save and edit links from anywhere on the web and turn them into beautiful email newsletters, social bio links, social walls, automated content, and so on.

The tool helps send out visually appealing and responsive email newsletters in minutes! Instead of going down the path of creating newsletters from scratch, you can just pick a template from elink’s extensive gallery and add the links to the content you want to share as your newsletter.

Afterward, elink automatically converts those web links into visual blocks with a picture, title, and a short description that you can further edit.

Even though elink does all the work for you, you can still add a healthy dose of your brand’s personality to your newsletters and customize them. elink has a robust editor that allows adding various elements like images, texts, bullet lists, numbered lists, dividers, buttons, and so on in your header and footer body.

Once you feel ready to go with your newsletters, just export them by Gmail, Mailchimp, or any other 3rd party email service. All you need is to copy & paste the newsletter HTML code.

Shortly, with its curation and automation features, elink is a suitable email marketing that will help you with your digital marketing campaigns.

How Much to Pay for Using elink?

  • Pro Plan: $12/mo
  • AutoPilot Plan: $36/mo

Capterra/G2/TrustPilot Ratings

  • Capterra – (5 / 5) stars (yet, there are only two reviews on the platform)
  • G2 – (4.7 / 5) stars
  • TrustPilot – N/A

The next tools are not as extensive or popular. But, they

74. Drip


An article published on Investopedia states Drip is the best email marketing software for e-commerce businesses. Its sophisticated workflows and advanced list segmentation make it a perfectly suitable tool for e-commerce businesses.

Thanks to Drip, subscribers receive customized emails based on their shopping behaviors on your site and receive timely follow-ups.

How Much to Pay for Using Drip?

  • Standard Plan: $39/mo (up to 2,500 email contacts)

Capterra/G2/TrustPilot Ratings

  • Capterra – (4.4 / 5) stars
  • G2 – (4.4 / 5) stars
  • TrustPilot – N/A

75. Omnisend

Omnisend is an e-commerce marketing platform suitable for the needs of digital marketers
Source: Shopify

Omnisend is an advanced e-commerce marketing platform. It allows integrating all your communication platforms in a single place. Its free plan includes only email. But, it's still a viable option for small and medium businesses.

You can automate your email delivery using behavioral triggers and easily time your communications based on your customers’ availability.

Lastly, you can send out more relevant and effective email marketing messages with detailed and comprehensive audience insights.

How Much to Pay for Omnisend?

Standard: $16/mo

Pro: $59/mo

Capterra/G2/TrustPilot Ratings

  • Capterra – (4.7 / 5) stars
  • G2 – (4.7 / 5) stars
  • TrustPilot – (4.1 / 5) stars

76. SendPulse


SendPulse promotes and identifies itself as a multi-channel marketing platform. Yet, its email marketing feature is relatively more popular and prominent.

SendPulse comes with a ton of professionally-designed email templates that you can customize using its drag-and-drop editor.

That way, you can simply schedule these customized emails to be automatically sent out at the right time based on user behavior.

How Much to Pay for Using SendPulse?

Pro Plan: $12/mo

AutoPilot Plan: $36/mo

Capterra/G2/TrustPilot Ratings

Video Marketing Tools

We all know that videos are super powerful in today's digital marketing world. After all, video is all people are talking about. But, it's not easy to use this super powerful content in our marketing campaigns.

For this reason, many video marketing tools have been developed to enjoy the benefits of video content more. Here are the "best video marketing tools" for you.

Let's get going!

77. Canva (Editorial choice)

By far, Canva has the richest video/image templates that suit a wide range of marketing campaigns. Besides, it has a super simple user interface that smoothes user experience and offers excellent customization options.

Adding further the high review rates of Canva on G2 AND Capterra, Canva has become the best video marketing tool on the market.

Canva is a content curation platform used also as a video marketing tool

Canva offers extraordinary features for users to create social media graphics, presentations, posters, and other visual content.

With a simple drag-and-drop user interface, a huge library of templates, and design ingredients such as fonts, stock photography, and video content, you can easily create something beautiful and catchy for your digital marketing campaign.

Besides, Canva is also available on the web, iOS, and Android. So, you can use this amazing platform on the go!

Canva offers a free plan, but it is well worth the investment if you want to upgrade to a paid one.

How Much to Pay for Canva?

  • Pro: $119.90/mo
  • For Teams: $149.90/mo

Capterra/G2/TrustPilot Ratings

78. Wistia


Wistia is a powerful and popular video hosting platform on the market. It allows hosting your videos on your website with guaranteed smooth playback.

Besides, Wistia helps improve the ROI rates of your video efforts via video analytics and key metrics to fine-tune your video marketing efforts.

How Much to Pay for Using Wistia?

  • Plus: $19/mo (for three users)
  • Pro: $79/mo (for five users)
  • Advanced: $319/mo (for twenty users)

Capterra/G2/TrustPilot Ratings

  • Capterra – (4.7 / 5) stars
  • G2 – (4.6 / 5) stars
  • TrustPilot – (3.2 / 5) stars (yet, there are only four reviews on the platform)

79. Animoto


Animoto is a user-friendly cloud-based video editor best suitable for teams and individuals with a small marketing budget. It’s generally used to create slideshow-style videos with an intuitive AI-powered system, pre-designed templates and transitions, and a huge music library.

You can use Animoto to create professional-quality videos both on your computer and mobile device. Nevertheless, Animoto’s paid plans do not offer much customization.

How Much to Pay for Using Animoto?

  • Basic: $8/mo (per user)
  • Professional: $15/mo (per user)
  • Professional Plus: $39/mo (up to three users)

Capterra/G2/TrustPilot Ratings

80. Promo


Promo aims to empower customers to promote their services and products with appealing videos. In this regard, Promo provides various creative assets and tools for effective promotion.

With Promo, you can easily promote your business, your sale campaigns, ideas, and all!

Promo is quite suitable for small businesses, creators, solopreneurs, or entrepreneurs who wish to create engaging & catching promotional videos and ads for their social media campaigns.

How Much to Pay for Using Promo?

  • Basic: $25/mo
  • Standard: $43/mo
  • Pro: $155/mo

Capterra/G2/TrustPilot Ratings

  • Capterra – (4.4 / 5) stars
  • G2 – (4.3 / 5) stars
  • TrustPilot – (4.5 / 5) stars

81. InVideo


InVideo is an intuitive online video editor that enables you to create professional videos in minutes. Whether you're a seasoned video editor or a complete beginner, InVideo has a lot to offer you.

With InVideo, you have various options to create customized/personalized videos. It has thousands of templates, a comprehensive stock media library, and advanced features such as voice-over recording and an automatic text-to-speech function.

InVideo works out perfectly for both professional and personal use. It has 5000+ fully-customizable templates that cover nearly all niches and sectors. So, whether you're a social media marketer, a business owner, or a YouTube creator, InVideo is suitable for you.

How Much to Pay for Using InVideo?

  • Business: $15/mo
  • Unlimited: $30/mo

Capterra/G2/TrustPilot Ratings

Lead Generation Tools

Lead generation is not just about getting more people to your site. It’s also about gathering their info so you can drive communication and turn casual traffic into long-time prospects and customers.

However, like any other aspect of digital marketing, lead generation requires professional help. And if you want to get this help in an inexpensive manner, lead generation tools are the best for you.

That’s why I’ll be sharing the "best lead generation tools" that will help you nail every aspect of web-based lead generation.

82. Leadpages (Editorial choice)

Leadpages is the best lead generation tool on the list. The reasons are as follows:

  • Leadpages has proven its success in boosting your business's lead generation and conversion rates.
  • With Leadpages, you can create targeted landing pages
  • Its price plans sound convenient considering the quality of features that Leadpages offers.
  • The review rates of Leadpages on G2, Capterra, and Trustpilot are considerably higher than their counterparts.

Leadpages is a popular and reliable digital lead generation software platform. It enables entrepreneurs and marketers to publish websites and landing pages and helps them turn clicks into customers.

With Leadpages, you can design custom landing pages for specific audiences. Plus, Leadpage has a lot of integration options. That way, the leads drawn in are funneled into your CRM.

Lastly, Leadpage has hundreds of high-converting templates. You can play on the templates and customize them for your cause.

How Much to Pay for Using Leadpages?

  • Standard: $37/mo
  • Pro: $74/mo

Capterra/G2/TrustPilot Ratings

83. Datanyze


Datanyze helps digital marketers in multiple ways. To name a few, Datanyze helps sales and marketing professionals find and connect with B2B prospects. Plus, it supplies actionable contact information, including email addresses, direct dial, and mobile numbers, directly from LinkedIn profiles.

Datanyze has also a practical Google Chrome extension, smooth interface, and comprehensive dashboard that give you a nice user experience.

Datanyze helps keep your prospecting fresh and sales pipeline hot with affordable, accurate B2B contact information, including over 48 million direct dial numbers, 84 million email addresses, and 120 million contacts.

How Much to Pay for Using Datanyze?

  • Nyze Pro 1: $21/mo
  • Nyze Pro 2: $39/mo

Capterra/G2/TrustPilot Ratings

  • Capterra – (4.0 / 5) stars
  • G2 – (4.2 / 5) stars
  • TrustPilot – N/A

84. Everwebinar


EverWebinar automatically simulates the live webinar experience for customers. It's a software service with nothing for you to install, upload, host... EverWebinar handles it all.

With the help of Everwebinar, you can easily schedule and automate webinar footage and lead capturing. Furthermore, Everwebinar allows playing content in intervals to recreate the live experience.

Everwebinar works out perfectly across all devices and has high-definition quality. You get to choose whether the webinar is only available on specific dates or on recurring days of the week.

How Much to Pay for Using Everwebinar?

  • Yearly: $499/year
  • Biennial: $874/mo

Capterra/G2/TrustPilot Ratings

  • Capterra – (3.9 / 5) stars
  • G2 – (3.9 / 5) stars
  • TrustPilot – (3.2 / 5) stars (there's only one review.)

85. Quora


You would not expect to see Quora in the "lead generation tools" list. However, you can sometimes generate leads from quite unlikely sources. With Quora, you can build visibility and gain traffic.

The reason why Quora is useful is that it allows you to ask and answer questions. Subsequently, the questions and answers are emailed to people interested in the topic.

The one with the best answer will get followers, and if you add links in your answer, it’ll drive traffic to your website.

How Much to Pay for Using Quora?

Quora is normally free. But, if you want to enjoy the features of Quora+, it costs $5/mo or $50 per year.

Capterra/G2/TrustPilot Ratings

Not applicable for Quora.

86. Zapier


With Zapier, gaining control over your time and tech stack is easy. It connects all of your apps and creates a seamless experience.

Zapier is compatible with over 1,500 apps, and you can integrate them without prior technical knowledge.

Zapier allows you to focus on your processes while it deals with repetitive and boring stuff for you.

How Much to Pay for Using Zapier?

  • Starter: $19.99/mo
  • Professional: $49/mo
  • Team: $299/mo
  • Company: $599/mo

Capterra/G2/TrustPilot Ratings

87. Optinmonster


OptinMonster is one of the best lead generation tools that facilitates converting visitors into leads and customers.

It doesn't matter what kind of leads you’re looking for. OptinMonster has always been the right solution for you.

With OptinMonster, you can execute successful campaigns to gather quality leads for your unique needs. OptinMonster allows you to create eye-catching on-site lead generation campaigns, slide-in windows, and gamified spin-to-win wheels.

And what's even better is you don't need any prior technical knowledge for all these features.

How Much to Pay for Using OptinMonster?

  • Plus: $19/mo
  • Pro: $29/mo
  • Growth: $49/mo

Capterra/G2/TrustPilot Ratings

88. Clearbit


With more than one hundred sources, including but not limited to Salesforce and additional marketing platform data, Clearbit is a super up-to-date profile of your leads to make your outreach efforts more profitable and effective for you.

Clearbit provides you a wide range of info from company, role and company size, and so on.

Rather than digging for details or relying on outdated information, the platform regularly updates itself every 30 days to make sure that your data stays fresh.

That way, you can prospect confidently and save time in the process.

How Much to Pay for Using Clearbit?

  • Business: $15/mo
  • Unlimited: $30/mo

Capterra/G2/TrustPilot Ratings

  • Capterra – (4.4 / 5) stars
  • G2 – (4.4 / 5) stars
  • TrustPilot – N/A

89. Hello Bar

Hello Bar

Hello Bar lead generation tool helps generate leads, grow your email list and build your social media following.

The tool currently has more than 500,000 digital marketers, entrepreneurs, and bloggers using it. So, it is one of those tools to trust.

SEO legend Neil Patel and his team have developed this tool in almost a decade and made Hello Bar the oldest and most trusted pop-up software in the industry.

Lastly, it's important to note that the integration options of Hello Bar are excellent. You can easily integrate with thousands of apps with the tool's no-hassle email integration set-up or store your email list in Hello Bar.

How Much to Pay for Using Hello Bar?

  • Standard: $37/mo
  • Pro: $74/mo

Capterra/G2/TrustPilot Ratings

The following tools are not among the prominent ones on the market. But, depending on your sectors or niches, they may satisfy your specific needs.

90. Drift


Drift allows talking to your website visitors in real-time, which in turn drives engagement and potential conversions. Thanks to Drift’s live chat tool, this is pretty easy.

Considering the rise of conversational marketing, Drift is a pretty ideal tool. But it doesn’t just enable you to communicate with leads in real-time.

On the other side, it offers a calendar scheduling feature to book calls and meetings with prospects. The platform also enhances account-based marketing by aligning sales and marketing data.

You can test out the tool by requesting a demo. Paid plans are as follows.

How Much to Pay for Using Drift?

  • Premium: Contact for price
  • Advanced: Contact for price
  • Enterprise: Contact for price

Capterra/G2/TrustPilot Ratings

91. Intercom


As a conversational marketing tool (that is a subbranch of lead generation tools), Intercom helps generate interest and gather feedback from your target audience. You can take this information and build a knowledge base for your prospects.

Plus, Intercom allows you to communicate with leads visiting your site.
You can set up various engagement rules. For example, you can arrange the pop-up time such that the message won’t appear until a visitor is on a pricing page for at least X seconds or something.

You can arrange the pop-up rules in a way that "leads" visiting your site a second time will be shown with pop-ups.
So, based on your leads, you can create customized communication techniques to help you convert your leads into sales.

How Much to Pay for Using Intercom?

  • Starter: $74/mo (applicable for only very small businesses)
  • Support: Contact for price (applicable for businesses except for the very small ones)
  • Engage: Contact for price (applicable for businesses except for the very small ones)
  • Convert: Contact for price  (applicable for businesses except for the very small ones)

Capterra/G2/TrustPilot Ratings

92. HotJar


Hotjar allows you to see exactly what your visitors viewed on your website. With this “superpower,” you can easily get what attracts visitors. In doing so, Hotjar functions as a heatmap tool.

You can utilize the tool to give surveys and polls to learn why people bounce away. That way, you can find concrete data on which you can optimize your site. The platform is also very user-friendly.

How Much to Pay for Using HotJar?

  • Plus: $32/mo
  • Business: $32/mo
  • Scale: Contact for price

Capterra/G2/TrustPilot Ratings

All in all

More than half of the world's population uses social media. Of course, this traffic is amazing for marketers.

Huge profit opportunities await every marketer (especially digital and social media marketers). However, the competition is harsh for marketers, and marketing campaigns generally require professional help.

For this reason, I wanted to share the best digital marketing tools on the market. Subsequently, based on the review rates and key features of the best tools, I chose the "bests of the best tools" in each group.

Here are the editorial choices for each group of digital marketing tools.

Social Media Marketing (SMM) Tools

The best social media marketing tools are Circleboom Publish and Circleboom Twitter.

With Circleboom Publish, you can add your Instagram, Twitter, Facebook, Linkedin, Pinterest, Google Business Profile, and soon Tiktok accounts to a single dashboard and manages them on one platform.

On the other side, with Circleboom Twitter, you can analyze your Twitter analytics and see how your marketing campaigns perform on Twitter.

Apart from the extensive and unique set of features that Cirlceboom Publish and Twitter have, the review rates of Circleboom are comparatively higher than its competitors. Plus, the tools are used and trusted by professionals like Netflix and L'oreal.

Lastly, don't forget that you can enjoy the unique features of Circleboom on your mobile devices. You can download the Circleboom Twitter iOS app on your Apple devices. Or, you can connect to Circleboom Publish and Twitter on your android device's browsers.

Circleboom Twitter iOS App

Project Management Tools

Slack is the best project management tool for the following reasons:

  • It is highly popular and trustworthy.
  • The review rates of Slack are amazing.
  • The prices of Slack are affordable, and Slack provides a user-friendly platform for users.

CRM (Customer Relationship Management) Tools

Hubspot is the editorial choice as the best CRM tool on the market. The reasons are as follows:

  • Hubspot provides everything you need as a digital marketing specialist.
  • There are so many integration options.
  • The review rates on G2 and Capterra are impressive.  

Content Creation Tools

The review rates of Circleboom Publish are quite satisfactory. On top of that, it has a user-friendly interface and rich templates with Canva, Unsplash, and Giphy extensions.

Plus, Circleboom Publish has an excellent article curation tool that allows you to get high-quality and popular articles relevant to your interests.

Lastly, the pricing plans of Circleboom Publish are quite affordable.

For this reason, I assigned Circleboom Publish to be the editorial choice among other content creation tools.  

SEO and SEM Tools

SimilarWeb is selected as the best SEO tool. The key features like industrial analysis and mobile app traffic check are distinctive aspects of this tool. Therefore, I chose SimilarWeb as the best SEO tool on the list.  

Email Marketing Tools

Aweber has been for more than around 20 years. It has a settled-down and proven system. Plus, it offers excellent customer support and driving email templates that will increase your conversions.

Along with these features, the tool has remarkable review rates on G2, Capterra, and Trustpilot. You can also see how much it's appreciated.

Therefore, Aweber is considered to be the best email marketing tool on the list.  

Video Marketing Tools

Canva has a very extensive set of video/image templates.

Besides, considering its user-friendly interface, customization options, and high review rates on G2, it's not surprising to choose Canva as the best video marketing tool.

Lead Generation Tools

The editorial choice for the lead generation tool is Leadpages. That is because:

  • Leadpages is trusted due to its boosting features like customizable landing page templates.
  • The price plans are moderate considering the features it offers.
  • The review rates of Leadpages on G2, Capterra, and Trustpilot are excellent.

Analytics Tools

Google Analytics is the most popular and functional analytics tool. Plus, it's completely free and works for most web pages on the internet.

So, it is by far the best analytics tool on the market.

If you want to learn more about marketing tools peculiar to different social media platforms, you can check the following articles:

Here are the best 25 LinkedIn Marketing tools:

Best 25 LinkedIn Marketing Tools For Better Results! (2022)
If you want an effective LinkedIn strategy, you definitely need some other tools to improve your LinkedIn marketing. We prepared a list of the best 25 tools for LinkedIn marketing efforts to grow your business faster and increase your sales with effective tools and features.

Here are the best Twitter management tools for marketers:

10 Best Twitter management tools for Marketers
Twitter tools for marketing that allow bulk and automated requests. To track your campaigns down with detailed reporting, this list can make it much easier.

Here are the best social media management tools for small businesses:

10 Best social media management tools for small businesses!
We have prepared this article to help you find the best social media management tools for small businesses.

Kevin O. Frank

Co-founder and Product Owner @circleboom #DataAnalysis #onlinejournalism #DigitalDiplomacy #CrisesCommunication #newmedia

adv image