You've successfully subscribed to Circleboom Blog - Social Media Marketing
Great! Next, complete checkout for full access to Circleboom Blog - Social Media Marketing
Welcome back! You've successfully signed in.
Success! Your account is fully activated, you now have access to all content.

Instagram Monetization Guide: How to Monetize Instagram in 2024!

. 12 min read

Welcome to our comprehensive guide on Instagram monetization.

Have you ever wondered

  • “Can you earn money from Instagram?” or
  • “How does Instagram pay you?”

If so, you’re in the right place!

And you know, you don't have to create a website to get money from Instagram! You can leverage Instagram to grow your reach and access to more people. Then it becomes a good medium and you can sell whatever you want on Instagram without a website! (Read the article⬇️)

All you need to know to sell on Instagram without a website!
If you plan to sell on Instagram without a website or only use Instagram to advertise your products but not to sell them, this is the guide that will help you learn the most important steps and tricks to turn your social media account into an e-commerce marketplace.

We’ll cover everything from the basics of making money on Instagram to the specifics of Instagram Reels monetization.

We'll also talk about how Circleboom may help you along the way. Let’s dive in!

Can you make money on Instagram?

The first question that might come to your mind is, can I make money on Instagram?

The answer is a resounding yes. Like many other social platforms, such as Facebook and Twitter, you can also make money on Instagram. But of course, it's always a question of how.

So let’s delve into the specifics.

How to make money on Instagram!

There are numerous ways of making money on Instagram, from affiliate link sharing to direct product sales on an Instagram store.

You may also choose to become a professional social media manager to literally make a living out of Instagram by

All aside, this article is meant to focus on account monetization on Instagram in 2024, but if you are interested in learning other ways of making money on Instagram, then you might want to read our related blog post on that. ⬇️

Hacks to make money on Instagram without a million followers
You might be wondering, “How can people make money on Instagram?” Is it possible for me to pull it off on my own? There are a few ways to go!

How many Instagram followers do I need to make money?

The number of followers you need to make money on Instagram can vary. Some micro-influencers start earning with as few as a few thousand followers, while there are also other, let's say, beauty influencers with a large follower base that allows them to make a lot of money.

However, it’s not just about the number of followers, but also about the quality of your engagement. Whichever way you pick to make money out of Instagram in 2024, keep in mind that engagement (likes, comments, shares) is valued more than the sheer number of followers.

That's why we say the follower-following ratio is more important on Instagram than ever in 2024, and we highly recommend our related blog article here ⬇️

What Is A Good Instagram Follower Ratio?
There’s no definitive ‘good’ ratio as it varies with goals, niche, number of followers, and content quality, but here’s a general guideline.

How do you get paid on Instagram Reels in 2024?

Just like it's the case with Instagram overall, there are numerous ways of making money on Instagram reels. For example, you can partner with brands for sponsored content, or if you are starting your own brand from home you can use your Instagram to create viral content that drives traffic to your e-commerce website.

Making money on Instagram reels is a separate topic that is worthy of being talked about by itself. So I might suggest you check our article on how to make money from Instagram reels in 2024. ⬇️

How to Make Money from Instagram Reels: 4 Amazing Tips!
Instagram reels are a new feature on the app that allows users to create up to 90-second videos set to music. It’s been one of the latest attempts of Instagram to get into the short-format video industry and compete with TikTok. There is incredible marketing potential for Instagram reels.

Having said all this, let's move on to the real source of your possible passive income, which is ad monetization on Instagram.

How to get monetized on Instagram in 2024!

How should you start to monetize on Instagram? What are the requirements?

And how shall you proceed afterward?

All is explained below.

Instagram monetization requirements and eligibility

To monetize on Instagram, you need to meet certain requirements. These include having a professional account and complying with Instagram’s community guidelines as well as monetization policies.

Keep in mind that these are the bare minimums for being able to monetize your Instagram account in at least one way, and each Instagram monetization tool may have its own requirements. Plus, as getting paid is also a part of this, you need to have a payout account.

You can view if you are able to monetize on Instagram and in what ways by simply checking your monetization status under creator tools from your profile settings.

How to turn on monetization on Instagram

To turn on monetization, you’ll need to go to your account settings and navigate to the creator tools. From there, you can enable monetization tools that you are eligible to use and start monetizing on Instagram.

How to use monetization tools on Instagram

Other than branded content, which is basically available to almost any Instagram user, there are multiple Instagram monetization tools. Each one has different requirements and ways of utilization, so let's talk about them a bit more in detail.

Monetize on Instagram via Badges

Badges allow you to monetize your Instagram account via live videos. Simply tap "badges" while you are live on Instagram and you will be enabling them. Then the badges will be seen by your Instagram username for the entire live session.

You need to be at least 18 years old to use badges. Also, note that Google or Apple will collect 30% of the revenue you make as in-app purchases.

Monetize on Instagram via Bonuses

Currently available in English and Korean only, bonuses will directly let you earn money from Instagram itself. However, you need Instagram to notify you that you can start earning bonuses. Then you can check the terms, view the details of the bonus, and activate it.

Upon notification, check the Instagram app for bonus eligibility expiration, as they don't last forever. Each participant's bonus program details vary, but branded content is not eligible for anyone.

Monetize on Instagram via Gifts

Instagram gifts enable creators to earn money through virtual gifts from both followers and non-followers on their reels. Viewers can purchase stars to send gifts, and Instagram provides a monthly revenue share of $0.01 USD for each star received.

To manage gifts on your Instagram reels, go to "gifts" under your tools on your professional dashboard. From there, you can enable or disable the feature. You can also turn them off for a single Instagram reel, either while creating or viewing one.

Again, you need to be at least 18 years old to monetize on Instagram with gifts. And it comes with a follower threshold, which is 500 for US-based accounts and 1,000 for accounts outside the US.

Monetize on Instagram via Subscriptions

Instagram subscriptions empower you to offer exclusive content and perks to your most engaged followers at a fixed monthly rate. To initiate subscriptions, you need to complete the setup from the "subscriptions" section on your professional dashboard. You also need to specify a monthly price, which ranges between $0.99, and $99.99.

Once enabled, you can provide exclusive content to your subscribers. Subscriber Stories take precedence, while Subscriber Posts are boosted in personalized feeds. Your followers will receive notifications in their activity feed in three days, but you can also notify them immediately.

Ensure eligibility with at least 10,000 followers and age 18 or older. Also, consider promoting your subscription and offering a discount to speed up subscriptions.

How to monetize Instagram Reels!

Gifts, as explained above, can be used as a great way of directly monetizing Instagram reels. Other than that, you can also make the most of your Instagram reels to make them support your overall earning efforts on Instagram by sharing quality content with consistent and timely posting.

Instagram Reels Scheduler | Schedule Reels on Instagram
Let’s find out how to schedule reels on Instagram! You can schedule an Instagram reel for your multiple accounts with Circleboom Publish!

Effectively get monetized on Instagram in 2024 with quality, timely, and consistent content with Circleboom!

Speaking of quality content, timely posting, and doing these at a consistent level, you might find it all tiring and time-consuming. Plus, anybody may run out of ideas or miss the best times to post from time to time. But there is a solution to keep your feed active and attractive, your engagement levels high, and your followers flowing: Circleboom Publish.

The Instagram scheduler of Circleboom Publish is more than just a social media scheduler. Rather, it's a comprehensive AI-powered tool to help you boost your earnings on Instagram! Let's see what it can do:

  • Circleboom Publish simplifies Instagram post planning and scheduling, allowing you to manage multiple Instagram accounts seamlessly. This will help you with your concerns about posting mistakes or accessibility issues.
  • With Circleboom, you can effortlessly engage with your audience by auto-posting at your specified times. You don't even need to create a calendar, as it automatically provides you with the best times to post on Instagram.
  • The AI Instagram Post Generator by Circleboom aids in the quick creation of auto-generated captions, emojis, and hashtags. Integrating with ChatGPT, you can enhance your Instagram posts with alluring texts.
  • The design features offered by Circleboom Publish aid in crafting compelling posts. You can use its built-in Canva with ready-made templates to facilitate creative post design.
  • Its Unsplash and Giphy integrations will also be providing you a whole library of stock visuals to work with. Plus, it supports posting and scheduling gifs on Instagram, overcoming Instagram's lack of native gif support.
  • You have a beautiful panoramic image but cannot post it at once? Circleboom's panoramic poster is here for you. Mastering carousel posts on Instagram becomes crucial for prolonging visitor interaction as well as boosting impressions and engagements, you know.
  • Speaking of other post types, you can also work with stories and reels on Circleboom's dashboard. A one-stop solution, isn't it?  
  • Your profile should be attracting users even at first glance for more followers, am I right? That's why you need to be using Circleboom's grid poster, allowing you to create a beautiful puzzle feed with no hassle.
  • Last but not least, you can schedule the first comments to maximize your space before publishing, giving you an extra area to apply your tricks for engagement.

A long list, huh? What if I say there is more to Circleboom? You should try and see it yourself, as it even offers a 14-day trial.

How does Instagram pay you?

Once you start monetizing on Instagram, you can either get paid via your bank account or PayPal. And there are, of course, things to consider about Instagram payments too. Check them out below.

When does Instagram start paying you?

Once you’ve met Instagram monetization requirements and have started earning revenue, the payments are made when your balance goes over $25. This includes your earnings from any monetization tool, so you don't need to make it $25 with a single tool. For example, if you make $10 from bonuses, $10 from badges, and $5 from gifts, then you're good to go.

Does Instagram pay you for views?

Unfortunately, Instagram does not directly pay you for views. However, more views can lead to more engagement and potential revenue opportunities.

How much does Instagram pay for 1000 views?

The amount Instagram pays for 1,000 views can vary greatly depending on your monetization method, your audience, your niche, and even your location. If nothing, for example, a user may receive a bonus contract to let them earn $50 for 1,000 views, whereas it might be $20 for another user. So, unfortunately, there is no average expectancy here.

How much does Instagram pay for 1 million views?

Again, the amount you can earn for 1 million views depends on your monetization strategy as well as the outer factors. However, looking at the statements of some content creators, we can say that it may fluctuate between $0.45 and $5.56.

Does Instagram pay for Reels, or did Instagram stop paying for Reels?

You can say it does, considering it gives bonuses from time to time. But remember, your content needs to be worthy!

Does scheduling Instagram posts affect engagement?
No proven fact indicates that scheduling Instagram posts affects engagement negatively. On the contrary, years of experience in this field have shown us that scheduling posts for Instagram.

Does Instagram pay you for followers?

Instagram does not directly pay you for followers. However, having more followers likely brings in higher engagement, which will increase your earning potential by making your profile more attractive to brands and advertisers as well as Instagram itself.

How much does Instagram pay for 10k Followers?

As stated above, there is no direct correlation between the number of followers and the money you make from Instagram. However, research suggests that 1 out of 4 Instagram influencers with 100k followers make between $1,000 and $10,000 per year.

So the amount you can earn with 10k followers is likely to be less than this. But, of course, it heavily depends on factors like your engagement rate, your audience demographics, and how you choose to monetize.

How do I get more followers on Instagram in 2024!
To get more followers on Instagram is only a matter of time through producing such successful content without any significant cost.

Bonus content!

Let's find out more about getting monetized on Instagram!

Instagram money scams: Beware!

Be aware of scams on Instagram. These can include “get rich quick” schemes, fake influencer marketing platforms, and scams asking for your personal information. Always be cautious and do your research before giving out any information or making any investments.

Be aware of the fake influencers on social media!
Basically, the fake influencers are the regular social media users, who appear as if they are influencers. They can publish posts that seem excellent like an influencer does.

Can you send money through Instagram?

No, you can not! Instagram does not currently have a feature that allows users to send money through the app. You need to claim your earnings to your PayPal or bank account first. Then you can do transactions through either one.

How much money do Instagram influencers make?

The amount of money Instagram influencers make can vary greatly. Some top influencers make thousands or even millions of dollars per year, while others make a more modest income.

It actually depends a lot on your activity, popularity, and strategy of monetization. For example, Cristiano Ronaldo is claimed to make over $2 million per branded post.

However, according to a survey done by The Washington Post, around 88% of full-time content creators make less than $50,000 per year, even when going multi-platform.

Most Paid Beauty Fashion Influencers on Instagram (2024)
The top beauty and fashion influencers earn thousands of dollars per Instagram post. Whether you’re a brand looking for an endorser or an influencer looking for inspiration, these accounts and their earnings are worth knowing.


Instagram monetization can be a great way to earn money, whether you’re an influencer with a large following or a regular content creator. By understanding the platform’s requirements and using the right strategies, you can maximize your earning potential and make the most of your Instagram account. And by using Circleboom, you can boost your earnings even more!

Fatih Kemal Oksuzoglu

Passionate about the latest trends and developments in the digital world, all the way from social media marketing to cybersecurity, and enjoys sharing his insights and tips.