Why are people leaving Twitter?

You might have noticed that a growing number of users, including advertisers, are talking about leaving Twitter. But why are people leaving Twitter?

This exodus, as an NBC article calls it, has several different reasons for different users including a mix of platform changes, user dissatisfaction, and the emergence of alternatives.

However, the platform's community seems divided, and some users heavily insist on tweeting.

Some people are leaving Twitter while others are sticking to it

If you're wondering the reasons behind such a trend, keep on reading. But if you're among the users who want to leave Twitter, then you may want to clean up your tweets with Circleboom before doing so.

Delete all your tweets

Why is everyone leaving Twitter?

Let's explore the reasons behind people leaving Twitter to see if it's time to hit the "deactivate" button yourself or if Twitter still holds value for you.

1. Platform changes and rebranding to X caused people to leave Twitter

The transformation of Twitter into X under Elon Musk's leadership has polarized users. Major changes, such as the way the platform is moderated, have left many feeling alienated.

For long-time users, the rebranding has changed Twitter's identity, making it unrecognizable.

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A similar thing happened to Twitter management tools also, mainly because of the API updates. See more about them in the article below.

Twitter Management Tools: After Updated Twitter Policies

Over the years, Twitter has only gotten stricter with their Twitter unfollow policies as a measure to curb aggressive behavior on the platform. As of 10th March 2020, Twitter announced that they’ve reviewed each third-party app associated and revoked access to over 144,000 apps that did not meet

Circleboom Blog - Social Media MarketingHarshita Agrawal

2. Rise of alternatives made leaving Twitter easier

Are people leaving Twitter for Threads?

It's not just Threads but also platforms like Mastodon and Bluesky that have gained traction as alternative social media spaces.

These alternatives provide similar experiences to Twitter with open-source ecosystems or different data privacy policies, attracting some of the Twitter users.

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If you're one of the people leaving Twitter, let's say, for Mastodon, you may find the following article useful.

How to export Twitter followers to Mastodon!

One of the most common problems that new Mastodon users encounter is that they want to export their Twitter followers to Mastodon, but they don’t know how to do it!

Circleboom Blog - Social Media MarketingAltug Altug

3. Advertisers leaving Twitter

One of the significant groups leaving Twitter is the major advertisers, citing several different concerns.

Some of the world’s largest companies, including Apple and Disney, and even popular media platforms, such as The Guardian, have reduced or ceased ad spending or even stopped all their posting efforts.

4. Celebrities leaving Twitter

High-profile figures, including actors, writers, and musicians, have publicly exited the platform.

Many of them cited reasons such as harassment, misinformation, and the platform's evolving priorities as reasons for their departure.

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The platform is still home to many influencers from different niches. Check out the article below to see how to find them.

Twitter Influencer Marketing Guide: Find Influencers on X!

There are many ways to find influencers on Twitter, but I will try to highlight the easiest and most cost-effective ones!

Circleboom Blog - Social Media MarketingFatih Kemal Oksuzoglu

5. People leaving Twitter due to paid features and monetization fatigue

The push toward monetized features like Twitter checkmarks and exclusive content subscriptions has created frustration among users.

Instead of enhancing accessibility, these changes have widened the gap between paid and free users, contributing to dissatisfaction.

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You can leave Twitter or stay and become one of those people who are making money from it. If you choose the second option, here's a comprehensive guide on how to do it.

How to Monetize On Twitter: Twitter Monetization Guide!

Can you make money on Twitter? Yes, you can! Let’s find out how to monetize your Twitter account and tips to make your content more attractive!

Circleboom Blog - Social Media MarketingFatih Kemal Oksuzoglu

6. Frustration of Twitter bots as a reason to leave Twitter

Believe it or not, there are a lot of people who are considering leaving Twitter because bots keep following them.

Such bots don't just inflate the following numbers but they also keep trying to engage with genuine people, send annoying messages, and even risking the online presence and privacy of everyday users.

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If this is the only reason for you to leave Twitter, then please don't. Just read the article below and you'll be relieved.

Analyze Twitter followers for bots with these methods!

Knowing how to analyze Twitter followers for bots is crucial to maintaining a genuine and engaged following. See all about it here.

Circleboom Blog - Social Media MarketingFatih Kemal Oksuzoglu

Is it time to leave Twitter?

While there's an undeniable trend of users and advertisers leaving Twitter, it's too early to declare it a sinking ship.

The platform still boasts a dedicated user base who value its real-time nature and connection to breaking news and trends.

Plus, it is constantly evolving, and changes in leadership or policies could address user concerns and attract new audiences.

But what about you?

Should I leave Twitter?

I can hear you saying, "So what now? Should I leave Twitter? Or should I stay?".

Well... You may want to ask yourself these questions:

🐦 Does Twitter align with your values, or are you unhappy with the platform’s current direction?

🐦 Is the content you engage with and the connections you have there still valuable and relevant?

🐦 Have you explored alternative platforms? Do any of them better suit your needs and preferences?

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Is it just Twitter, or is it the entire sphere of social media, or maybe even today's world that we live in?

Is social media more traumatizing than we know?

Our dependency has reached such a level that issues such as social media detox and social media break are on many people’s agenda.

Circleboom Blog - Social Media MarketingZeynep Morelli

If you decide to leave Twitter...

Deactivating your Twitter account might not be enough to erase your tweets, retweets, and mentions. Because they can still remain accessible in various ways, leaving traces of your activity behind.

So if you really want to leave Twitter, you may want to clean up your past content before doing so.

Deleting your tweets, retweets, and mentions ensures that your online history is wiped clean before you deactivate your account. And below is a helping hand for that:

How to delete all tweets on X

You’ll see many different ways to delete all tweets on X: Tools, extensions, scripts... But I’m here to give you the best solution.

Circleboom Blog - Social Media MarketingFatih Kemal Oksuzoglu