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How to Monetize On Twitter: Twitter Monetization Guide!

. 20 min read
Any Twitter monetization requires a verified Stripe account as the payment processor, which only operates in 46 countries. So even if you seem eligible for Twitter monetization, you better also check if you can use Stripe in your country.

In the ever-evolving world of social media, Twitter is making waves with its innovative approach to monetization. Twitter, or "X" as it's now known, launched Twitter Subscriptions in April 2023 and Twitter Ad Revenue Sharing in July 2023, opening up exciting opportunities for users to earn from their tweets. But how much money can you really make on Twitter? Is it even a platform worth investing your time and effort in?

In this comprehensive guide, we'll explore the ins and outs of Twitter monetization, compare it with other platforms, and how Circleboom Twitter and Circleboom Publish may help you through this process, providing you with a roadmap to unlock its full potential. So, let's dive in and discover how to monetize your Twitter account and maximize your earnings.

There can be many answers to the question "how to make money on Twitter", and indirect ways include activities such as affiliate marketing and selling products.

However, for direct Twitter monetization, there are 2 ways that have been brought to the platform in 2023: Twitter subscriptions and Twitter ad revenue. They both have their specific requirements, but they also have many standards in common.

Twitter Monetization Standards and Eligibility

In your journey to monetize on Twitter, it's crucial to understand and adhere to the platform standards. These standards encompass eligibility, content guidelines, and conduct requirements to ensure a safe and ethical monetization environment.

Eligibility for Twitter Monetization

To participate in Twitter monetization programs, whether it is Twitter subscriptions or ad monetization, creators must meet specific criteria.

  • You need to be residing in one of 116 eligible countries. Visit the related Twitter help page for the full list.
  • You must be at least 18 years old, which requires your birth date to be added to your profile.
  • Your profile also has to have a bio, a profile picture, and a cover image, which does not feature the identity of another person, brand, or organization. And it is prohibited to use a fake identity that is deceiving to others.
  • On top of that, you need to verify your email and enable two-factor authentication.
  • You must subscribe to Premium (X Blue) or Verified (X Verified) accounts, which basically means having a premium or a verified account.
  • A verified Stripe account is also required for payment processing.
  • Your account must be at least 3 months old and must have at least 500 followers. So every unfollow counts, and if you ever need to track them, check Circleboom Twitter's feature telling who unfollowed you. And we even have an "unfollower alert" feature, letting you know about your unfollowers without you having to manually check for them!

Conduct Standards for Twitter Monetization

Creators participating in Twitter monetization programs must refrain from activities like solicitation, fraud, platform manipulation, and violating local laws. These standards help maintain the platform's integrity and protect users.

Content Standards for Twitter Monetization

Certain content categories are restricted for Twitter monetization, including illegal or restricted content, violent or graphic content, sensitive events, false claims, unowned or unlicensed content, and adult or sexually suggestive content. Creators should be aware of these guidelines to avoid having issues with Twitter monetization.

So in brief, all your Twitter behavior and content must be in line with the user agreement, rules, and monetization standards.

This set of prerequisites ensures that you are not just an active Twitter user but also someone with a substantial presence on the platform. It's important to note that while Twitter monetization opens doors to revenue, not all impressions translate to income. The actual revenue you can earn depends on ad engagements and the type of ads displayed.

How to Monetize on Twitter via Twitter Subscriptions

What is Twitter Subscriptions?

Twitter Subscriptions is a feature that allows creators to offer exclusive content to their followers for a monthly fee. It's actually a rebranded version of what used to be "Super Follows" from February 2021 until April 2023.

How Do I Get Started with Twitter Subscriptions?

To get started with Twitter Subscriptions, you need to meet the following requirements on top of general monetization requirements:

  • You must comply with the terms of Twitter subscriptions.
  • Your account must be must be an "active account", which used to be defined as a minimum of 25 tweets in the past 30 days but was removed. But it still might be a safe bet to try tweeting at least once a day. If you are having a hard time generating content or find it too time-consuming, you may want to take a look at the content curation and AI Tweet Generator features of Circleboom's Twitter Scheduler.

Once you meet these requirements, you can apply for Twitter Subscriptions by following these steps:

Step #1: If you're on mobile, go to your Twitter profile and click on the “Monetization” tab. If you're on the web, click on "More" from the left-hand menu and go to "Monetization".

Step #2: Click on the “Subscriptions” option if you are eligible.

Step #3: Click on the “Apply” button and fill out the application form.

Step #4: Wait for Twitter to review your application.

What Are the Benefits of a Twitter Subscription?

Twitter Subscriptions offer several benefits to creators, including:

  • Create a new revenue stream: Twitter subscriptions provide a steady stream of income, with very small limitations on how many followers you have and how often you tweet. So you can earn money from your followers by offering exclusive content. You may even consider sharing your Twitter subscription link on and off Twitter.
  • Build a closer relationship with your audience: Twitter subscriptions allow you to offer your most engaged followers exclusive content and experiences such as bonus content, live chats, shout-outs, and more. This can help you build a stronger relationship with your audience and increase their loyalty as your subscribers will be more likely to engage with your content because they are paying for it.
  • Get feedback on your content: Twitter subscriptions can be a great way to get feedback on your content and ideas from your most dedicated fans, allowing you to strategize accordingly.

Twitter Subscription Costs

Twitter subscribers can choose to pay a monthly fee of $2.99, $4.99, or $9.99. It is up to the creators to determine the subscription fee.

When it comes to the costs to be covered by the creator, there are several things:

  • Subscription fees for having either a Premium or Verified account. Fees vary depending on many things including your country of residence. See the full lists of pricing for Premium accounts and pricing for Verified accounts on the related help pages.
  • 30% charged by Apple and Google for subscriptions on iOS & Android, which drops down to 15% after the first year.
  • Depending on the payment processor, the fees revolve around 8% for the web, but your local bank may also charge extras.
  • For the first year, Twitter "will keep none of the money" according to a tweet by Elon Musk.
  • Last but not least, do not forget about your taxes!

So whatever you seem to make from Twitter subscriptions, you'll get 70% of it on mobile and around 92% of it on the web (for now) minus the amount you pay to have a Premium or Verified account. And then there comes your local bank charges and taxes.

These numbers hold up to $50,000 of lifetime earnings via Twitter subscriptions. Then you might face more charges up to 17%.

Tips for Twitter Monetization via Twitter Subscriptions

  • Promote your Twitter subscription link: Let your potential audience know that you offer subscriptions. Add your links to your Twitter bio, on your other Twitter profiles if you are managing multiple Twitter accounts, and on other social platforms you are using.
  • Interact with your audience: Respond to comments and questions, and participate in conversations. Make your subscribers feel special as they are your "premium" audience.
  • Create high-quality content consistently: The best way to attract and retain subscribers and sponsors is to create high-quality content that your audience loves. In other words, you need to give people something worth paying for. You don't need to worry about this part if you are a Circleboomer though.

How Can Circleboom Twitter Help Me with Twitter Monetization via Subscriptions?

Circleboom Twitter may help your Twitter monetization via Twitter subscriptions in the following ways:

  • You can check your follower analytics with Circleboom Twitter and see their breakdown to strategize accordingly. This will also help you grow your follower base if you are under 500 followers, a must-have for Twitter monetization. And if you have over 500 followers, then it will help you monetize on Twitter by growing your follower base.
  • Conducting advanced Twitter searches to find new potential audiences might also help you grow your follower base, giving you new ideas on who to follow to get more followers.
  • You can also see and export the followers and followings of the accounts that have similar content to you and are open for Twitter subscription, making them somewhat indirect competitors. Then you can reach out to them and try to get them to subscribe to you too.
  • You may want to run a Twitter shadowban test to see if you are shadowbanned on Twitter or not if your content doesn't get you as many subscribers as you would like. If you are shadowbanned, you may want to consider checking your fake/spam followers and followings with Circleboom.
  • You can see your followers' gender demographics and interest areas as well as the languages your followers speak, altogether affecting the way you produce your content.
  • If you don't think your past account activity is suitable for a Twitter subscription, and you don't want to start over and 3 more months while also building everything from scratch, then you can consider deleting your tweets retweets, and likes in bulk with Circleboom. If you don't want to delete all your tweets, then you can go for filtering and delete them by date or by keywords.
  • You can also see your own best time to post on Twitter. And it's not just about global averages as Circleboom Twitter gives it to you by analyzing the Twitter behavior of your followers, allowing you to maximize your post views and engagements.

Circleboom Twitter

Circleboom enables users, brands, and SMBs to grow and strengthen their Twitter accounts.


It's not only about understanding the dynamics of your audience and enlarging it though. You also need to create interesting and engaging content to make the most of the insights provided to you by Circleboom Twitter. And that's where Circleboom Publish will step in.

How Can Circleboom Publish Help Me with Twitter Monetization via Subscriptions?

By letting you post quality content at the personalized best times and automate your Tweets, here's how Circleboom Publish can help you with Twitter monetization via subscriptions:

  • Once you determine your best times to post on Twitter, the tweet scheduler of Circleboom Publish would come in handy. Create your calendar accordingly, set your content to be posted, and let Circleboom do the rest.
  • You can let ChatGPT-4, a standalone $20/month tool, tweet for you when you use Circleboom's AI Tweet Generator to save time and energy. It also lets you set your tone of voice, correct grammar mistakes, add emojis or translate your content whenever needed. It has all you need to tweet like a pro!
  • Not only can you create single tweets, but you can also generate and schedule threads with Circleboom Publish.
  • You can auto-post on Twitter by connecting RSS feeds to your account to keep your account active when you don't have time to do it manually.
  • Curating your content instead of creating it would save you time and effort too. With our article curation feature, you can keep your audience informed of the latest updates in your niche.
  • Hashtags are one of the key elements to drive engagement, and Circleboom's hashtag generator lets you take advantage of the most relevant and engaging hashtags.
  • Visual elements play a key role in driving engagement too. That's why Circleboom lets you access the stock image library of Unsplash and the GIF library of Giphy.
  • With Circleboom's built-in Canva, you can create your own designs, edit your visuals, or simply take advantage of the ready-made post templates.
You can also use all these features of Circleboom Publish with your Instagram, Facebook, Linkedin, Pinterest, and Google My Business profiles.

Circleboom Publish

Circleboom supports Twitter, Facebook, Instagram, Pinterest, LinkedIn, Google Business Profile, and TikTok (soon).


Now that you are familiar with Twitter subscriptions, it's time to talk about the second way of Twitter monetization, which is via ad revenue sharing.

Ad Monetization on Twitter: How to Monetize on Twitter via Ad Revenue Sharing

What is Twitter Ad Revenue Sharing (or Ad Monetization)?

Twitter's Ad Revenue Sharing Program, introduced in July 2023, has revolutionized how users can earn money on the platform. Also called "ad monetization" by many, this program allows you to share in the ad revenue generated from the replies under your tweets, turning your Twitter activity into a potential income stream. However, to partake in this monetization journey, there are certain criteria you need to meet.

How Do I Get Started with Twitter Ad Revenue Sharing?

To get started with Twitter Ad Revenue Sharing, you need to meet the following requirements on top of general monetization requirements:

  • You need to accumulate at least 5 million organic impressions on your tweets within the last 3 months.
  • You must also comply with the terms of Twitter ad revenue.

Once you meet these requirements, you can apply for Twitter Ad Revenue Sharing by following these steps:

Step #1: If you're on mobile, go to your Twitter profile and click on the “Monetization” tab. If you're on the web, click on "More" from the left-hand menu and go to "Monetization".

Step #2: Click on the “Ads Revenue Sharing” option if you are eligible.

Step #3: Click on the “Apply” button and fill out the application form.

Step #4: Wait for Twitter to review your application.

Creating engaging content often becomes even more important if you are after Twitter ad monetization as you only earn from the ads served in the replies to your posts.

How Much Money Can I Make by Monetizing My Twitter Account?

How Much Does Twitter Pay for Monetization?

It heavily depends on many factors as there are users who claim to make thousands of dollars

How Many Followers Do I Need on Twitter to Make Money?

As indicated before, you need to have at least 500 followers on Twitter, just to be eligible for Twitter monetization. However, when it comes to the question of making real money, it's obvious: The larger your follower base gets the more chances you have for earning money through ad revenue sharing or subscriptions.

Of course, generating and maintaining 5 million organic impressions in 3 months with only 500 followers would not be that practical if you want to monetize on Twitter ad revenue, so make sure to grow your account with engaging content and organic followers.

How Much Money Can You Earn from Twitter Subscriptions?

The amount of money you can earn from Twitter subscriptions depends on several factors, including your subscription price and the number of subscribers. So the minimum is unfortunately $0 if basically nobody subscribes to your profile. But if anybody does, then it's a fixed monthly income as long as you get to keep them.

But assuming that you have great content and managed users to subscribe to your profile. Then the related help page of Twitter gives us a breakdown like this:

A creator is based in the United States, and their Subscriptions cost is $5.00. Someone from the United States Subscribes (available on iOS and Android, or web),*** paying X in USD. This creator hasn't yet reached $50,000 in lifetime earnings from X across X's monetization products.
***Note: The example below only applies to iOS app-based purchases, and doesn’t include web-based purchases.
$5.00 - Subscription cost
$1.50 - Apple’s in-app purchase fee (currently, 30% of Subscriptions cost under Apple's terms, subject to change by Apple)
$0.10 - X's minimum share of the revenue
$3.39 - Creator is eligible to get paid up to this amount by X

Of course, as stated before, this example doesn't take taxes, revenues over $50,000, web purchases, and what will happen after 1 year.

But even after making $50,000 to face higher costs per subscription, it seems that you will still be able to make around $2 per subscriber per month (local taxes excluded).

How Much Money Can You Earn from Twitter Ad Monetization?

You've probably seen this tweet saying they made over $37,000 via Twitter ad monetization when it was new around. Now compare it with this tweet:

Around 3,000 followers, reported to drive 14,5 million impressions, and the ad revenue is said to be 37 Canadian dollars. There seems to be a huge gap, but it's at least more than zero but can go as high as enough to make a living out of this.

How Much Does Twitter Pay for 1 Million Impressions?

There are calculators created for finding how much Twitter pays per ad impression as ad revenue share. And even though some of them like the one belonging to Influencer Marketing Hub don't seem to work, some of the others like Calculatebuddy's solely rely on the assumption that $0.0000085 is the dollar rate per impression based on this tweet:

Divide $7,153 by 840 million and you got the answer, right? Definitely not. Why? Check this tweet by another user and see for yourself:

So we see that the ad revenue generated per 1 million impressions is not a flat rate. Because Twitter does not pay ad revenue share based on your post impressions. Here's what it pays for instead:

"Ads revenue sharing lets you share revenue from verified users' organic impressions of ads displayed in replies to content you post on X."

Pretty self-explanatory actually. You tweet, your followers reply, some verified users view the replies, they stumble upon ads within the replies, and you earn money. The exact answer to "how much per 1 million impressions", however, has not been indicated by Twitter users or officials. The best we can say just by looking at these numbers is that it can fluctuate anywhere between $1.84 and $789.

How Much Does Twitter Pay for 10,000 Followers?

If it was a question with 10,000 subscribers instead of followers, then we could have said around $20,000-$30,000 a month. But when the question is with followers, it's worth noting that Twitter does not simply pay you for just having followers, or else, we would all be on a payroll.

The math done by looking at the tweets above regarding the ad revenue share doesn't add up either. $37,000 earner had 2,1 million followers, making the pay ~$0.018 per follower, whereas Ashley St. Clair had around 800,000 followers and earned over $7,150, roughly $0.009 per follower, half of the first example.

But just like it is the case with subscriptions, the more followers you have, the more replies you may get. So you will have higher chances of verified users seeing your post and those replies, and stumbling upon an ad there.

There's also this update by Elon Musk, saying that the posts corrected by Community Notes will not be eligible for generating ad revenue.

So after all, can we say that it is worth investing your time and effort? We recommend taking a look at other platforms too.

How Much Money Can I Make by Monetizing on Other Platforms?

The case will be more or less like it is with Twitter monetization, with no exact info on how much to make per view. But there will be ranges, to give you an idea, just like it is with Twitter.

Partnerships with brands of course may let users with large following bases make thousands of dollars on any social platform. However, we will try to compare only the payments done by platforms via ad monetization options or equivalents.

How Much Does Instagram Pay for 1 Million Views?

You can monetize on Instagram in many different ways as indicated in our following blog post, but we will be focusing on ad monetization to compare apples to apples.

Make money on Instagram without millions of followers! 8 hacks for 2022
You might be wondering, “How can people make money on Instagram?” Is it possible for me to pull it off on my own? There few ways to go!

When it comes to money made, some Instagrammers reported to Insider that their earnings varied between $800 and $35,000 a month after monetizing their accounts on Instagram with the amount per million views ranging between $0.45 up to $2.50. However, looking at a YouTube video of Ali Mirza, we can calculate that the payments go as high as $5.56 per million views.

And if you're looking for a way to have a head start in your Instagram game, the AI-powered social media tool of Circleboom, Circleboom Publish, may help you in various ways from creating and curating content to scheduling and even automating your posts. It also offers a 14-day trial, so you can get started for free!

How Much Does Facebook Pay for 1 Million Views?

Facebook also lets users monetize in multiple ways, but as far as ad monetization is concerned, what users say varies even more. The subject was raised on Quora, and according to the answers, the payments per 1,000 views can go as low as less than $1 and as high as around $9.

However, a blogger put all his earnings down, and his answers for earnings per 1,000 views were between $0.1 and $5,68. And he marks down that it depends a lot on the market.

So what we can say when it comes to Facebook's payments via ad monetization for 1 million views is that it ranges between $100 and $9,000.

For tips on making money from Facebook reels in particular, you may visit our related blog post. And if you want to level up your Facebook Groups or Pages, check out what Circleboom Publish has to offer specifically for Facebook:

Facebook Post Scheduler | Design and Schedule Facebook Posts
Can you schedule posts on Facebook? Yes! Let’s find out how to schedule a post on Facebook and schedule Facebook posts with Circleboom’s Facebook post scheduler.

How Much Does LinkedIn Pay for 1 Million Views?

Out of all these platforms, LinkedIn does not offer direct monetization of your profile via ad revenue sharing. But you can still try becoming an influencer or a thought leader on LinkedIn with quality posts consistently scheduled to be posted at the best times.

So it is still beneficial to keep your profile and company page on LinkedIn at a decent level. That's why you may want to consider using an AI-powered social media management tool like Circleboom Publish.

Circleboom Publish allows you to curate articles to post on LinkedIn and connect RSS feeds on LinkedIn. It also enriches your posts with engaging hashtags and allows you to simultaneously manage multiple LinkedIn accounts as well as multiple company pages. It does not only help you with creating and sharing posts but also polls.

LinkedIn Post Scheduler | Schedule LinkedIn Post in Advance!
Can you schedule posts on LinkedIn? Yes! You can plan, design, and create your post on LinkedIn profiles or LinkedIn pages via Circleboom Publish!

How Much Does TikTok Pay for 1 Million Views?

TikTok has allocated a budget of 1$ billion for monetized accounts, 1/30 of what YouTube claimed to be paying. Still, creators can make between $150 to $87,000 a month with RPMs ranging between $0.05 and $17.

So with a million views, the chances are that you can make $50 to $17.000 via monetization on TikTok.

How Much Does Google Pay for 1 Million Views?

In order to get ad revenue from Google, you either need to have a website and monetize via AdSense, or have a mobile app and monetize via AdMob. AdSense gives 51% to 68% of the ad spend to the website owner and AdMob gives 60% to the developers.

RPMs range between $5 and $10 on AdSense, and between $0.12 and $6 on AdMob. So for 1 million views, we can say that what AdSense gives is between $5,000 to $10,000, and revenues from AdMob range between $120 and $6,000.

AdSense also has a revenue calculator that estimates how much you can earn depending on the website's topic, location, and visitors.

How Much Does YouTube Pay for 1 Million Views?

In order to start monetization on YouTube, you need to have 1,000 subscribers on top of either one of the 4,000 watch hours in the past year or 10 million YouTube Shorts views in the past 90 days. On a monetized channel, YouTube takes 45% of what the advertisers spend and gives the rest to the creator.

So the money you will make by monetizing your YouTube channel is highly related to the ad spending and thus CPMs, which are bound to the variables of targeting while advertising.

So even though advertising on different channels has different costs, also differentiating what creators will receive, we can still go through how much creators make on average. Thanks to Insider's interviews, we can say that the RPMs (revenue per 1,000 views) range between $1.61 and $29.30 for long-form videos, and between $0.04 and $0.06 for Shorts.

Though it all depends on the topics of your channel and videos, we can say YouTube pays between $1,610 and $29,300 for 1 million long-form video views, and between $40 and $60 for 1 million views on Shorts.

For more info on YouTube monetization, you may check our blog post below:

Youtube Monetization: Best Practices and Tips to Monetize Your Youtube Channel
This is a fantastic time for businesses and digital content makers to concentrate on video content. You can accomplish that, thanks to YouTube’s monetization tools.This article will define YouTube monetization, its guidelines and instructions, and how to monetize your YouTube videos.

How Much Does Twitch Pay for 1 Million Views?

Though Twitch streamers can earn from brand partnerships and being affiliates, Twitch also allows streamers to earn from subscriptions (50% of either $4.99, $9.99, or $24.99 per month is kept by the platform most of the time), ad revenue, and viewers' donations.

Ad revenue share percentage is transparently shared by Twitch as 55% for ads running over 3 minutes and 30% when less than 3 minutes. Platform CPMs are said to vary between $2 and $10, making RPMs range between $0.6 and $5.5. Some streamers have also reported their RPMs of ad revenue share to be around $3.5.

So for a million views on Twitch, it seems possible to make some amount between $600 and $5,500. But at the top level, the ad revenues may go beyond $500,000 a year as it is the case with Ninja, the most followed Twitch streamer with more than 18 million followers.

So here's the summary of how much you can expect to make on different platforms:

Platform and Monetization Type RPM Earnings per Million Views Monthly Examples (Highest Seen)
Twitter $0.00184 - $0.789 $1.84 - $789 $6,150
Instagram $0.00045 - $0.0556 $0.45 - $5.56 $35,000
Facebook $0.1 - $9 $100 - $9,000 $2,586
LinkedIn N/A N/A N/A
TikTok $0.05 - $17 $50 - $17,000 $87,000
Google AdSense $5 - $10 $5,000 - $10,000 -
Google AdMob $0.12 - $6 $120 - $6,000 -
YouTube Long-Form $1.61 - $29.30 $1,610 - $29,300 $83,000
YouTube Shorts $0.04 - $0.06 $40 - $60 N/A
Twitch $0.6 - $5.5 $600 - $5,500 $509,521

Check the prerequisites, make your calculations, and decide wisely.

Last Words

There are a number of ways of Twitter monetization, including Twitter subscriptions and ad revenue sharing. The amount of money you can make depends on a number of factors, including your number of followers, the engagement of your audience, and the monetization options you choose.

However, Twitter is not the only place to monetize. And Circleboom will always be here at your service on any of those platforms.

Fatih Kemal Oksuzoglu

Passionate about the latest trends and developments in the digital world, all the way from social media marketing to cybersecurity, and enjoys sharing his insights and tips.

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